10 Best Free Digital Marketing Certifications and Courses for 2017 – 2018

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Are you one of those who has long been fascinated by Digital Marketing but are clueless as to where to begin?

Have you been working in traditional forms of marketing and now want to understand how going Digital can exponentially help your business?

Or are you the one who is already working in Digital Marketing and want to widen your horizon to understand the holistic Digital Marketing landscape?

If the answer to any of the questions is yes, then you have come to the right place! Here are the Best 10 Free Digital Marketing Certifications and Courses for 2017 – 2018!

There are a plethora of Digital Marketing courses these days and without any defined guidance, learning about various aspects of Digital Marketing can get very confusing. This blog post tries to address this problem by encompassing a comprehensive list of some of the very well-crafted courses so that you can not only kick-start your learning curve but also embellish your resume and make it stand out.

This comprehensive list has been created keeping in mind 2 important aspects. Firstly, it is not a dump of any and every possible Digital Marketing course. Rather, the certifications/courses highlighted in this post are directly from the epicentres itself i.e Google, Hubspot, Bing, You Tube, Facebook, Twitter, LinkedIn, Hootsuite and Moz. And secondly, ALL the courses highlighted are ABSOLUTELY FREE and the 10 free certifications mentioned, even provide a certificate or a badge that you can share online.

Editor’s Note : You can also find some amazing free and paid courses on globally renowned online learning platforms like coursera and udemy.

 

The table, towards the end, acts as a one-stop snapshot of the topic-wise certifications and courses, along with course duration and exam details, which can help you pick the right course and plan your learning path.

So, let’s get started!

 

1) Introduction to Digital Marketing with Google’s Digital Garage Certificate of online Proficiency

This is the introductory course to Digital Marketing and is relevant for beginners who may want to understand the basics of the Digital Marketing eco-system before deep diving into each topic. Offered in bite-sized modules, the person needs to unlock 23 badges to win a certificate. Each badge pertains to 1 topic (among SEO, SEM, display, search, email, etc.) and covers the entire gamut of online marketing. The ones who already know about these terminologies or are taking the other courses mentioned in this list can choose to skip this course.

Duration:                             6.5 hrs

Link:                                       https://digitalgarage.withgoogle.com/

 

2) Go Inbound! with Hubspot Inbound Marketing Certification

This is one of the best courses in the list, a must have for any marketer. Focussed on a powerful concept of pull marketing to attract potential customers to your website, this course beautifully interlinks all aspects of content, digital and sales focussed marketing. The 4.5 hr ride of this course leaves you intellectually stimulated and with a great sense of achievement and purpose.

 

Duration:                             4.5 hrs

Link:                                       https://academy.hubspot.com/certification

 

3) Email marketing with Hubspot Email Marketing Certification

With the customers now having the right to opt-out of mails, a carefully crafted email strategy is imperative if marketers need to leverage the most personal medium to target their audience. This certification highlights the how lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization all coexist to create an email marketing strategy that grows your business. Though this is relatively a new course by Hubspot, it inculcates the comprehensiveness and immediate applicability that Hubspot courses are famous for. Go for it!

Duration:                             3.5 hrs

Link:                                       https://academy.hubspot.com/certification

 

Editor’s Note : Don’t forget to create your Forever Free EMail Marketing account on Mailerlite(Here’s why we stopped using Mailchimp).

You may also be interested in checking out The 9 Best Content Marketing Online Courses for 2017

 

4) Web/eCommerce/Mobile Analytics with Google’s Analytics Academy

Working on a lot of content but not sure whether it is reaching your desired audience? Have a ecommerce website/mobile app and you want to optimize your operations for a greater ROI? This certification from Google will give you that Eureka moment! This video-format course is structured across 4 different modules: Digital Analytics Fundamentals, Google Analytics Platform Principles, Ecommerce Analytics and Mobile App Analytics Fundamentals. My only suggestion – Practice as you learn.

Duration:             4.5 hrs

Link:                       https://www.google.com/partners/#p_analyticscertification

 

5 & 6) Search Engine Marketing with Google, Bing and Moz

a. Search Engine Advertising with Google’s Adwords Certification and Bing Ads Accreditation Exam

Have a website but not receiving enough relevant traffic? Want to understand the best way to post your ad on Display, Video and Mobile platforms? You are an eCommerce firm and want to leverage search engines for driving traffic to your product? The following 2 courses will help you understand all about Search Engine Advertising:

 

  • Google Adwords FundamentalsLink

Take up this globally recognized certification from Google – Google Adwords Fundamentals.  Covered across 7 different modules, you need to clear the Adwords Fundamentals exam and one of other 6 (Search, Display, Video, Shopping and Mobile Advertising) to get certified. There are also separate exams and certifications for latter 6 in case you want to clear all. Unfortunately, unlike the Google Analytics course, this is not a video format based course and so it calls for a stronger will power to ensure completion!

 

  • Bing Ads Accreditation ExamLink

It is without doubt that Google is the most popular search engines in the world. However, with Bing now being bundled with Microsoft products like Office and Xbox, and also being the search engine for Apple’s Siri and Amazon assistant devices, Bing’s share is expected to grow. Those of you who are considering optimizing your future campaigns according to Bing’s ranking factors, can take up this Bing Ads exam. Study guide for this also not a video format but a 109 pager study guide.

 

b. Search Engine Optimization with Study Guides from Google and Moz

Who wouldn’t want to reach out to their audience when the audience are indeed looking out for them and that too for ‘free’? This is where optimizing the website to search engines is important. Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (may be because of the volatility of SEO algorithms). However, below are some of the guides and courses, that can help you get started:

  • The Beginner’s Guide to SEO by Moz – Link
  • SEO Starter Guide by Google – Link
  • SEO Training Course by Moz – Link (Video Format. Duration 1 hr)
  • You may also check out Best SEO Courses here


Editor’s Note
: You may also want to know more about the The Top 10 Skill Based Coursera Courses for growth in 2017 – 2018


7) Social Media Marketing with Facebook, Twitter and LinkedIn

Each social media channel serves a different purpose and it is important to know the nuances of each to be able to better plan your campaigns to increase brand awareness and drive engagement.

a. Facebook Blueprint CertificationLink

Offered in 86 modules, this course covers best practices for campaign planning and optimization using Facebook’s family of apps and services including Instagram. Note that while all the courses can be accessed for free, you need to pay and schedule an exam if you want to get an officially recognized certificate from Facebook.

 

b. Twitter Flight School CertificationLink

Offered in 10 15 min bite sized modules, twitter flight school offers tailored content across different agency roles and functions, including senior leadership (for personal branding), account planning (to incorporate Twitter in media plan to influence key decision makers) and campaign management (to launch and optimize paid campaigns to drive business results)

 

c. LinkedIn Marketing SolutionsLink

LinkedIn doesn’t offer any designed courses, but the content on LMS website can help you understand various ways through which LinkedIn can help market content to targeted set of audience through LinkedIn Sponsored content, Sponsored Inmail, dynamic ads, display ads and text ads. Each of these 5 sections consists of an overview guide, case studies, data sheets, additional resources.

 

8) Content Marketing with Hubspot Content Marketing Certification

It is said that ‘Content is the King’. If the right content is not in place, the entire Digital marketing strategy will go for a toss. Just like the other Hubspot courses, this Content Marketing certification comprehensively covers various facets of content marketing strategy including the power of storytelling, sourcing of ideas, content creation framework, content repurposing, content promotion and repositioning, and finally analysing and optimizing.

Duration:                             3.5 hrs

Link:                                       https://academy.hubspot.com/certification

Editor’s Note : You may like to hear about the 7 Best Affiliate Marketing Online Courses for 2017


9) Video Marketing with You Tube Certification

Video is becoming a preferred content medium and so it is important to have a well-defined video content strategy. This certification from You Tube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond. Do check out the eligibility and the relevant certification track to make the most out of this course.
Link:                       https://support.google.com/youtube/answer/6145895?hl=en&ref_topic=6145903


10) Digital Marketing for Sales Professionals with Hubspot Inbound Sales Certification and Hootsuite Social Selling Course

a. Hubspot Inbound Sales CertificationLink (Duration 3.5 hrs)

Another important paradigm shift that is being observed is the shift from outbound sales methodologies like Cold Calling, to Inbound Methodologies. Imagine, leads coming to you! This Hubspot’s course will helps you identify potential buyers, develop outreach strategies and build personalized presentations so that you can better advise today’s empowered buyer.

b. Hootsuite Social Selling CourseLink (Duration 42 mins) Do join Hootsuite here as well

The world of Digital is not just restricted to marketing communications. It has started to change the way relationships are formed and hence sales professionals need to adapt quickly to leverage social media to drive better qualified leads and increase deal sizes. Hootsuite’s course on Social Selling focusses exactly on that and consists of 3 main components – establishing a professional social media presence, researching and planning your social selling activities, and prospecting and engaging on social media.

c. LinkedIn Social Selling IndexLink

Though this is not a course or a certification, however, LinkedIn provides a convenient tool to measure your social selling efforts. The score can be used to gauge improvements over time.


Best Online Courses and Certifications (Editor’s Note)
:

Along with all these free certifications, if you want to try and develop in depth expertise in a variety of skills, you may want to check out mentioned paid training programs –

 

1. 9 Best Content Marketing Training, Courses and Certifications for 2017

Content Marketing is gaining prominence because a lot of people are simply getting tired of traditional formats of advertising. An important skill to add for a content writer, these courses are worth checking out. Specially recommended for those who have a flair for writing and want to figure out ways to do a work from home job by writing for clients all over the world.

 

2. Best Instagram Marketing Training and Courses for 2017 

Has Instagram taken the world by storm or what? What was a small niche little app until sometime back has today practically left Snapchat behind and is considered next only to facebook in terms of popularity. These courses are tailor made for social media marketers. While facebook ruled the scene for a long while, Instagram is where the focus is shifting now.

 

3. 7 Best Affiliate Marketing Courses for 2017

Earn Money Online. These courses really help you do that. Check them out to know what we are talking about. Along with these courses on Affiliate Marketing, it will also be a good idea to have a look at Best Amazon Affiliate Marketing Courses and Best ClickBank Affiliate Marketing Courses. Choosing any of these courses will help you figure out how you can use the power of the internet to target consumers and customers all over the world by selling products listed on various sites all over the web. Believe it or not, people are presently earning up to 6 figure and 7 figure incomes by just investing their time and resource in Affiliate Marketing.

 

4. Top 10 Skill Based Coursera Courses for 2017

There is no need anymore to physically travel across the globe looking for the best education when that education is available right on your computer screen. Coursera has tied up with reputed universities globally and we’ve identified some of the best courses available on the platform.

 

5. Asia’s Best Digital Marketing Training Course

This is specially for ones based in Asia (India, Dubai, Singapore and more). If there’s one great online training program for digital marketing, then this is it.

 

6. Best Machine Learning and Deep Learning Courses

Oh where do we even begin. If there’s one hot career option right now, then this is it. Get a piece of the pie before its too late.

 

7. Best Facebook Advertising Courses and Training

Facebook advertising at its very best. Learn advanced methodologies of running facebook ads. Don’t stay stuck with basic knowledge on the subject. Don’t waste any money on campaigns that aren’t working, don’t run unnecessary campaigns and learn to optimise your ad sets and ad campaigns.

 

8. Best Growth Hacking Courses and Training Online

Growth Hacking is the super field which encompasses all aspects of digital marketing and makes you an expert at using them most efficiently to drive more clicks, users, sales and profits. It’s all about scaling up and scaling up fast. We’ve curated the best courses on the subject and think you will find what you are looking for.

 

9. Best Shopify Marketing Courses to Increase Sales and Profits

So you run an e commerce store based on Shopify but don’t exactly know how to increase revenue? This one’s tailor made for you.

 

10. Best Product Management Courses for Career Growth

A not so new, but emerging field that creates superstars for the workplace. Project Management it is for all you strategic minds out there.

If you like this article on “10 FREE Digital Marketing Certifications that will help you add skills to your career” , do share it with your friends. To keep up with such useful information, do sign up for the Unmissable Fortnightly Newsletter by Digital Defynd 🙂

Prerna Katyal

Prerna Katyal is a marketing enthusiast, with an experience across key marketing activities including go-to-market planning, sales enablement, thought leadership, digital marketing, content marketing, brand strategy, lead generation, inbound marketing and events planning for a globally reputed IT services firm. An XIMB alumnus, she tries her hand at writing short stories in her free time and aspires to inspire others with whatever knowledge she possesses. She can be reached at https://in.linkedin.com/in/prernakatyal

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