15 Ways to ensure the Success of your Startup’s Mobile App

Mistakes to avoid while launching mobile app of your startup company

 

 

If you’re a startup or a business owner about to launch your first-ever mobile app, make sure to avoid these 15 time-consuming and costly mistakes.

1. Its your company’s App, not a DIY project

If you’ve never managed a mobile app project then its better to hire a professional, who can bring experience on team. Mismanagement of project can result into delays of app launches, more bugs and crashes, losing money for doing mistakes that could have been avoided by experienced professionals.

2. Building an App because Your Competitor Has One

Before deciding to go for developing a mobile app, you should understand how it can help your business and improve either sales, customer services, retention, etc. Find your answer to why you want to build this app.

3. Not knowing your customer

You should know whether your customers use Android or iOS devices. Building first version on wrong device could result into lower customer acquisition.

4. Its a costly affair

Talk to your vendor and ask them how they calculate development cost? Apart from app development cost have you factored app marketing, app UI & UX design, and app maintenance? This will help you estimate how much you’ll be spending accurately.

5. Not creating mockups

Many developers directly jump to final designs without realizing the placement of different aspects – Menu, Buttons, Navigation, etc. You can easily change mockup designs on paper, but changing final designs too often will take more time to changes and hence delay your launch.

6. Going too complex & Feature rich in version 1.0

Avoid adding all features in version 1.0. Try learning user behavior with core features and accordingly build your app with new features. Integrating with app analytics services can open reality about your app usage.

7. App with Crashes & Bugs

Startups tend to hire cheapest vendor for development. Being a startup you must save cost, but don’t compromise on quality. How many times you have uninstalled app after using it for 5 seconds? Likewise obviously you don’t want your users to uninstall your app after they discover bugs or crashes, right?

8. Not including Social Login

Facebook, Twitter and Other social networks are very powerful. If you do not provide social logins, you will realize that not even 10% of your users believe in lengthy Sign Up forms. Also, Social Network connect helps you in the marketing of your app.

9. Test before you Market

Its easy to acquire customers using social network, but it takes 1/100th of acquisition time for any user to uninstall the app. What if you spent $2 in acquiring the customers and they uninstall because of crash, bug or bad UX. Can you afford to loose $2 behind every acquisition? So better get your app tested from friends & family, and get their feedback on Alpha & Beta release.

10. K.I.S.S

If your app can be easily understood by 2nd grade student, I bet its easy to use. Why not go around the neighborhood and ask those kids to see if they can operate your app? (Oh, and that’s Keep it Simple Silly)

11. Regularly Changing Developers

The more developers you bring on board, the more complex the code will be and your app’s release or upgrade will be delayed. So spend a little extra time screening mobile app development companies at first to select the best one.

12. Have enough of a budget for marketing the app

Marketing is vital to complement your mobile app development efforts. By neglecting this little aspect, no one will find out about your app and eventually it will sit uselessly in app stores.

13. Too many frequent changes

No one likes a lot of changes. So don’t introduce too many new features in short intervals. Rather evolve the existing features and help users learn through coach marks.

14. Not creating any pre buzz launch

Your app should be marketed well before its development is started. App development typically takes 2 to 6 months depending upon complexity, but you can start generating pre-release sign ups, Facebook likes and content driven users. So the moment your app hits store, you have ready users to start using it.

15. Not keeping penalties to outsourced vendor

By paying a premium amount to your vendor you can sign a strong contract. A contract, that binds vendor for delivering on time with no excuses. A lot of time entrepreneurs forget about safeguarding their business in the zeal of a new start up.

 

So these are some of the mistakes I think you should avoid while developing and launching your mobile app. Can you think of some more? Do add the same to the comments section to help others learn.

Manish Gidwani

Manish Gidwani is Co-Founder at Bloom Consulting Services (Bloom). Bloom specializes in providing technology support to web and mobile startups & enterprises. Manish takes care of client servicing at Bloom and has successfully consulted many Angel Investor and Venture Capitalist funded companies. You can reach out to him via: www.bloomcs.com/contact-us/

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