Content is king they all say, but do we really understand content. Are few likes on facebook, or some retweets enough to authorise one as a content marketer. Content is vast, and it is really important to understand why content marketing is required, how it works and why does it fail more often than not. Content is neither about SEO, nor simply about social media, but about a combination of various parameters put together which enables you to make your content reach out to thousands of relevant people.
We’ve seen many presentations around content, but found this one to have truly hit the nail on its head. Before we start making our strategies, its important to know the common mistakes people make, so one can avoid them.