In a surprise development, Google Analytics has stopped showing keyword query data for the past few days. So far, a website owner could easily see all the keyword searches that people made on Google that lead them to the website, but this report on Search Engine Land lay to rest speculation among website owners about what exactly was wrong.
This could potentially be a bug, or a more permanent change in analytics reports, ostensibly to secure people’s privacy when they search. Google is yet to issue an official statement on this, and in the meantime you can try out some of these methods to make your way around this problem –
- How to Unlock Your ‘Not Provided’ Keywords in Google Analytics
- Google ‘(Not Provided)’ Keywords: 10 Ways to Get Organic Search Data
We hope this gets resolved soon so website owners can get back to analysing their traffic the way it is supposed to be.