I have been into blogging since 2004 however Dog with Blog was conceptualized in 2008 when I thought of attempting to make a difference (in my own humble capacity) towards the stray animal cause. I was merely concocting a cocktail of the twin loves of my life – dogs and words – in that order.The blog received a warm welcome thanks to word of mouth and an encouraging reader base. There are occasional guest blogs wherein other bloggers pick up the pen to write for the animal cause.
The community culture is the core of the blog, wherein the readers are not only posting comments but also creating content via guest posts.Dog with the blog has a vibrant Facebook page too. Interestingly, the Facebook page which was started two years later than the blog, faced no hurdles in finding a community as the blog had had a substantial reader base by then. At present, there are more than 21000 dog lovers in this community – all organically built. The community on Facebook has grown so much that now Facebook helps the blog to reach out to people who want to adopt and not buy pets.
Content is pivotal to any digital channel. We believe that the objective behind the Facebook platform has defined the nature of content strategy. Since ours is a non-commercial intent, we are not selling products, pets or books but trying to find loving homes for homeless animal friends.The power of social media is unquestionable and the very fact that we have been able to find some of the strays, abandoned dogs loving homes bears testimony to the same. Minus the digital channels, there wasn’t an efficient way to reach out to dog lovers across the length and breadth of the country.