The TVF Qtiyapa guys have come up with one of the most Qtiya videos from their stable, promoting the upcoming film Titli. If the censor board had their way, they would surely ban all of TVF’s channels after watching this! In a big bold move, the TVF team has got together some veterans and off-beat film makers from the industry, namely Mahesh Bhatt, Hansal Mehta, invisible Anurag Kashyap, Sudhir Mishra, Dibakar Banerjee and Titli’s director Kanu Behl.
Meanwhile, it is interesting to see how both TVF, AIB and many other channels have been tying up with brands to promote their content. You might also be interested in watching what happened when TrulyMadly partnered with AIB for a creepy campaign or how Flipkart made TVF’s Jeetu make his Dad learn online shopping to promote Big Billion Days. One thing is clear, with the way digital marketing is evolving, things are only set to become more interesting.
Now don’t you dare watch this with the speakers on, and don’t watch it at all if you can’t bear a little bit of Chutzpah aka Qtiyapa.