This mutual fund campaign is unlike anything you’ve seen before!

Axis Bank Mutual Fund Taxman campaign

Offline needs to be connected with online for the mutual amplification of both mediums. This campaign shows how.

Mutual fund and all tax related campaigns are so boring and mundane that there is an immense dearth of interesting content. Axis Mutual Fund presents this interesting take on the Taxman going on a raid! What happens next is something you must see for yourself : ) Simple idea, good execution, the right kind of impact.

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Digital Defynd is an initiative to bring together the best minds from the digital marketing and transformation industry to help everybody learn, share and grow. Join our super engaging community on facebook!

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