How Businesses can target a localized area within a city using Facebook Ads

Reach People near your business through Facebook Ads in a radius Restaurants Coffee Shops Bakeries

This is one big problem, finally solved. You can now target any small area within a city, using Facebook targeting.

For long people wondered how could they target a smaller area within a big city, and guess what, Facebook finally has an answer. A feature, which is already available on Google Ads, where it allows you to target a pin code is now present on Facebook too. Not just a pin code, but you can simply select an area on a map, and choose a radius around it to target people in a small catchment area, thus acting as a major sense of relief for millions of local businesses across the world, who had to so far resort to targeting all the people in a city, thus ending targeting vaguely.

Now there are two ways to make it work, lets look at them one by one.

First Way

Step 1 : Log in to your Facebook Ad Manager

Go to Facebook Ad Manager and choose the following objective for running ads – ‘Reach people near your business’

Reach People near your business through Facebook Ads

 

Step 2 : Drag the Pointer on the Map to pin point the radial area you want to target

Now, this is important to understand. You do not necessarily have to target the area around your business. You can also target any location within the city and the immediate area around it. So if you are in Delhi and your business is in Khan Market, but most of your customers come from Defence Colony, then you can simply choose Defence Colony as the location.

Reach People near your business through Facebook Ads in a radius

 

Step 3 : You can also type in an address and choose a radius around that while targeting

If you can’t locate it on the map, simply try and type in the address. Also, you can adjust the radius starting from 1 mile and make it bigger depending on the area you want to target.

Reach People near your business by typing address through Facebook Ads in a radius

Adjust radius Reach People near your business by typing address through Facebook Ads

 

Step 4 : Carry on with the rest of the process and you are ready to go

You can choose an appropriate creative(ideally try to customise it locally) and you are set to start reaching to the captive audience in a locality. Interestingly, there is no option of running these ads for Instagram right now, something that will hopefully come up real soon.

No Instagram feature when Reaching out to People near your business by typing address through Facebook Ads

 

 

Second Way

Step 1 : Choose Boost Post in your Facebook Ad Manager

Go for the regular Boost Post feature in the ad manager.

Boost post Reach People near your business through Facebook Ads in a radius Restaurants Coffee Shops Bakeries

 

Step 2 : Choose a location from the map using the pointer

You can also choose multiple points on a map and target the area around it.

Boost Post Reach People near your business through Facebook Ads in a radius Restaurants Coffee Shops Bakeries

 

While the rest of the process remains the same, there is two big differences between the First and the Second Way. While First way only allows you to reach out to audience on Facebook, the second way allows to reach out to people on Instagram too. Also, the second way allows you to target your customers far more comprehensively as compared to Local Awareness Ads. For your convenience you can try spending money on both and figure out which one works better.

This feature though, shall be a big boon for restaurants, bakeries, salons, spas and all other local businesses which attract an audience that lives next door to them.

In case of any doubts or confusions, feel free to comment below.

Prateek is the founder of Digital Defynd and a well known Digital Marketing Trainer in India. DD is an initiative to bring together the best minds from the digital marketing and transformation industry to help everybody learn, share and grow.

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Prateek Shah

Prateek is the founder of Digital Defynd and a well known Digital Marketing Trainer in India. DD is an initiative to bring together the best minds from the digital marketing and transformation industry to help everybody learn, share and grow.

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