At Happy Marketer, we have seen e-commerce become common place even in emerging markets. Most of us have made at least a dozen purchases through our desktops, laptops or smartphones. But there is a digital revolution brewing within the physical store and that promises to transform the way we browse, compare, evaluate, pay and purchase.
Here are 25 global case studies illustrating this evolving movement of digital transformation in traditional retail:
If you have had similar digital experiences in a retail outlet in the past, please do share them in the comments section.