Content Marketing has grown so big so fast that not everybody saw it coming. While the world was going gaga after social media marketing, content marketing as a holistic domain slowly took over. Social Media marketing also effectively comes under content, but content also covers blogging, SEO and even video creation to a large extent. Today we talk about the 10 Best Content Marketing Certification Courses Online for 2018.
With the pace at which things are moving, it is a little tough to exactly say which precise domain of marketing will be most sought after in the time to come, but one thing looks certain- content marketing is here to stay and grow. What a business does with this knowledge may vary from vertical to vertical, but this form of marketing is crucial for most businesses now.
We have tried our bit to put together a list of what we thought are some of the most relevant, informative and effective courses on content marketing. Hope you find what you are looking for.
Presenting the 10 Best Content Marketing Certification Courses and Training Online for 2018
- 1. Strategy of Content Marketing – Certification Course by University of California
- 2. Content Strategy for Professionals – Content Marketing Strategy Certification Course by Northwestern University
- 3. Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
- 4. Selling with Story Writing – For Content Writers and Copywriters
- 5. Effective Content Writing for SEO – How to Write Great Web Content – Better Search Rankings
- 6. Content is King: How to Write Killer Content for the Web
- 7. How To Write Better Headlines – For Content, Email & Social
- 8. How to Write High Quality Blog Content That Gets Shared
- 9. Social Simplified For Artists/Creatives – Personal Branding & Marketing using Writing for Artists and Entrepreneurs
- 10. Web Content Optimization Course – Building an audience of true fans
This is one of the Best Content Marketing Certification Course out there. Along with all the writing, it is also important to focus on the strategy aspect of content marketing. That is something this course created by UC Davis (University of California, Davis) in association with Copyblogger addresses. This 5 week long course is ideal for digital marketing managers, content strategists, agency heads and marketing professionals. You will learn how to organize and implement a content marketing strategy, measure the efficacy of content marketing, write compelling copy, and build your professional brand and authority through content marketing.
You can Sign Up Here.
2. Content Strategy for Professionals – Content Marketing Strategy Certification Course by Northwestern University
For people working in the corporate sector, or running agencies, or ones who need to strategise around content more than write it will find this course by Northwestern University extremely helpful. The most important part is the global appeal of courses run by coursera and the instructors of this course make it even more worthwhile. It is made up of four 3 week courses on the following topics –
i) Engaging Audiences
ii) Managing Content
iii) Expanding Your Content’s Reach
iv) Ensuring Your Content’s Impact.
The course concludes with a practical project that helps you apply the skills you’ve learned in response to a real challenge facing organizations today.
You can Know More Here.
3. Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
Do you wonder what makes viral marketing campaigns work? Learn how to market your ideas, brands or products in the most effective manner possible. Take the journey from word of mouth to online word of mouth with this course created by University of Pennsylvania. Professor Jonah Berger, an expert in the domain helps you understand how campaigns can become more shareable on social media and will teach you to create contagious content, develop sticky messages and get products to catch on.
You can Sign up Here.
4. Selling with Story Writing – For Content Writers and Copywriters
Story writing is one of the oldest forms of effective communication and its power stands true even today. Sometimes what we write is good, but not good enough to truly convince the reader or make them take a decisions. This course by Nick Usborne on Selling Stories -For Content Writers and Copywriters is perhaps a must enroll course not just for serious writers, but for everybody looking at enhancing their skills using story telling.
Highly recommended from our side. Find More Details Here.
5. Effective Content Writing for SEO – How to Write Great Web Content – Better Search Rankings
One of the most important reasons many people invest in content marketing is to get better search rankings. This 4.5 hour long, 50 lecture series on How to Write Great Web Content – Better Search Rankings is an ideal match for people looking for a course on SEO writing or developing a career in Search Engine Optimization industry.
All information is mentioned in detail here.
This course aptly titled ‘Content is King : How to wrient for the Web’ is a BestSelling Content Writing Training that has been taken up by around 6000 students globally. Instructed by Steve McDonald, it is a 2.5 hour deep dive into figuring where to find killer content ideas, developing those ideas and clearly understanding the audience.
More details here.
Another good course by Nick is this one on How to Write Better Headlines – For Content, cial. With the world fast turning into a headline reading population, the importance of a strong, catchy and effective headline is much more than before. A good article and a bad headline is like all your effort going down the drain.
This udemy course by Sandor Kiss and Patrick Dermak attacks the big problem everybody faces after creating content – sharing. Creating is easy, getting wto be shared is tough. The course also touches upon use of super useful design tool Canva and has a lot of free resources as well.
Know more about the course here.
9. Social Simplified For Artists/Creatives – Personal Branding & Marketing using Writing for Artists and Entrepreneurs
If you are working on your own, wanting to build your brand, not knowing where to begin, then this could be the place to start. A very elaborate course of 4.5 hours teaches you about not just how to write and publish using various social media channels,but also teaches you the business aspect of how to make your solo journey successful. If you are interested in whatsapp, do check out our take on whatsapp marketing.
You can Sign up Here.
Writing content is one thing, optimising it right is another.</stroird course on this list by Nick, he helps you apply Search Engine Optimization like a Pro. He also helps you understand how to sell using content and rock the social world at the same time. Recommended for people doing affiliate marketing and SEO.
You can Sign up here.
Bonus Videos :
Being a Content Marketing Animal by Gary Vaynerchuk
Content Marketing for Startups
So these are what we think make up some of the 10 Best Content Marketing Online Courses for 2018 available on the web. Do share the list with your friends if you found it useful. And don’t miss signing up for our fortnightly newsletter to stay up to date with all such news and updates.