How to use IFTTT to automate your Social Media Activities

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Humans are lazy by nature, therefore some humans act smarter and find solutions to take care of the laziness inside us.

Here is a guide to help you get started with automating your social media presence. These are the basic steps to get started, if you need any more help, do mention the same in comments.

Before we go on to the recipes, let us try and understand what IFTTT is and how you can make effective use of it. So IFTTT (or If This Then That) is an automation tool designed to Trigger certain responses in response to certain triggers. What I mean is that when a certain action is taken or triggered, a certain action can be triggered in response. Example : Update Pinterest when you upload picture on Instagram, or update LinkedIn when a new article is published on some site, or Turn WiFi off when you leave home. Ha! Gotcha with the third one, it ain’t possible, or it is? (It is!)

Step 1 : Time to get started with creating an IFTTT account. Go to http://ifttt.com

IFTTT Home Page DigitalDefynd

Step 2 : Sign Up

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Step 3 : Few clicks on This and That and Continue

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Brings you to a screen that asks you to choose channels that interest you. Just choose the channels you happen to use the most often, for this will allow the platform to show you relevant recipes for you.

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Step 4 : My Recipes

Finally, instead of choosing the recipes being suggested to you, go to the top menu and choose My Recipes Instead.

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Now lets get to the part of cooking recipes.

Let’s just warm up with this one shall we. Start by clicking on ‘Create a Recipe’

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Step 5 : Trigger Channel

In this case, select Facebook and Connect your Facebook account.

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Step 6 : Choose a Trigger

Depending on what you intend to do, you can choose any of these triggers. If you want to share each post from your facebook account to twitter or just the link posts or photos, just choose the one that fits your requirement the best.

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Step 7 : Complete Trigger Fields

In many cases there wouldn’t be any extra fields to fill, however if you find some, just fill them with appropriate information like Area /Location , or the Link URL or something else.

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Step 8 : Choose Action Channel

Type twitter in this case and connect your twitter account with IFTTT.

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Step 9 : Choose an Action

Now in a regular facebook to twitter share feature, you do not get so many options, but here you have a lot to choose from. So pick up something appropriate and move ahead.

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Step 10 : Complete Action Fields

Now in addition to choosing what you want to specifically post from your facebook feed, you also have the chance to choose what do you want to publish on twitter from that post. Just click on that ‘Beaker / Conical Flask’ on the right and select appropriate ingredient.

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Step 11 : Create and Connect

The final step where you get to quickly glance over your recipe and make any changes by going back if required.

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Now once you’ve created a recipe, you can pause, edit or stop it anytime you want. The 4 buttons that you see after you are done creating the recipe will allow you to do that.

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You can similarly create recipes to automate a lot of online processes that you may be spending a lot of time on right now. If you need any more assistance with any recipes or IFTTT in general, feel free to comment and let me know about it.

Prateek Shah

Prateek is the founder of Digital Defynd and one of Asia's leading Digital Marketing Trainers. You can know more about him at www.prateekshah.com

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