Maggi ties up with Snapdeal for a digital comeback

Nestle Maggi Noodles Snapdeal Digital Comeback

That’s what the Snapdeal looks like today as Maggi makes a comeback to the shelves and stomachs of Indians after never having left their heart. Snapdeal has launched an exclusive ‘Maggi Welcome Kit‘ and announced #SnapdealWelcomesMaggi all around. Does remind you remotely of the Android Kit Kat tie up, although remotely is the best way to describe it.

Such tie-ups and partnerships are beneficial for all parties involved since it allows one to leverage the brand value of the other and reach out to the other brand’s customers. In terms of online sales, this has been seen before when Flipkart exclusively launched the Moto G and Moto E series by Motorola, or sometimes when certain books are only available at a particular online seller. Urban Ladder also did something similar when they helped AIB set up their workplace.

Leading up to this day, Maggi has done its best to try and reinstate faith of people in the brand, like we saw with this advertisement where they charted their story along with a growing India.

snapdeal welcomes maggi 2


They also came up with this video to announce the same.


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2 thoughts on “Maggi ties up with Snapdeal for a digital comeback

  • November 10, 2015 at 9:54 am

    Expected the Video to have a more heart touching script… Also the scarecity concept is utilized well exclusive rights to Snapdeal for the Maggi kit portrays aa pseudo feeling of monopoly n limited stocks I feel.

  • November 10, 2015 at 10:21 am

    Ya, we also feel that the video could have been done better. Looks like it was an afterthought maybe. And yes, with the deadline to book the kit, it’s doing a good job of making people want to book one at the earliest.

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