That’s what the Snapdeal looks like today as Maggi makes a comeback to the shelves and stomachs of Indians after never having left their heart. Snapdeal has launched an exclusive ‘Maggi Welcome Kit‘ and announced #SnapdealWelcomesMaggi all around. Does remind you remotely of the Android Kit Kat tie up, although remotely is the best way to describe it.
Such tie-ups and partnerships are beneficial for all parties involved since it allows one to leverage the brand value of the other and reach out to the other brand’s customers. In terms of online sales, this has been seen before when Flipkart exclusively launched the Moto G and Moto E series by Motorola, or sometimes when certain books are only available at a particular online seller. Urban Ladder also did something similar when they helped AIB set up their workplace.
Leading up to this day, Maggi has done its best to try and reinstate faith of people in the brand, like we saw with this advertisement where they charted their story along with a growing India.
They also came up with this video to announce the same.