State of Digital Marketing Education in India [Podcast]

State of Digital Marketing in India 2015

There are more digital marketing jobs than takers. There’s a huge demand supply gap. Why?

In this podcast, Monica Samuel, Faculty at WMA; Sejal P, Guest Blogger and Suresh Babu – CEO & Founder Web Marketing Academy talk about the state of digital marketing education in India.

You can hear the podcast here –

Some takeaways from the podcast –

For those who want to get into Digital Marketing: (Newbie)

  1. Start a blog experiment with interface. Free takes 5 minutes to setup WordPress, Medium, Blogger
  2. Attend meet Ups/events. Come visit our monthly meetups in Christ University. Link to get updates
  3. Meet people from the industry
  4. Get an Internship in any Agency. AIESEC
  5. Official blog. Google official blog/PPC/SEO
  6. Follow industry blogs – Social media examiner, MOZ etc
  7. Podcast/online video/Webinars
  8. Creative – Learn the interface – Google Photos, Canva etc
  9. Learn Excel – numbers (through YouTube , Lynda)
  10. Communication – In todays social media world Communication is the key. Improve your communication skills
  11. Slideshare –PPTs
  12. Video editing/Uploading
  13. Basics of Google advanced Power search
  14. Courses like Facebook Blueprint / Hootsuite University / Inbound Marketing Certification
  15. Follow industry leaders blog/Social Channels.

For Professionals in Digital Marketing: (Digital Marketing Practitioners)

  1. Keep Up to date with the Industry.
  2. Official Blog
  3. Apps – How to know? When they upgrade? What is new ?(update) When you see an new update release read whats new with the features
  4. Analytics – Interest in Analytics. Read this resources blog post for Digital Marketing Analytics
  5. Communication – Presentation skills. As a seasoned marketer, you will have to present your strategy to your boss, team, or clients. Improve your presentation skills with these resources– Nancy Duarte, Presentation Zen
  6. Know short-cuts-Use of tools/Apps
  7. Content – Multiple formats of content. Learn how to create short form videos, GIF’s, Audio, Video, Long form content, PPT, Ebooks, white papers, webinars
  8. keep Up with the new platforms- Augmented Reality Google Cardboard, Virtual Reality, Periscope,Podcast, Blab etc.
  9. EBooks , Case studies etc

For Experienced Professionals in Digital Marketing: (Digital Marketing Experts)

  1. Real-time Content Generation
  2. Speaking Skills
  3. How to tell a good story? Crafting a story connecting to the business
  4. Learn a new act – Do something irrelevant.
  5. Creativity- be creative.
  6. Join art – drama classes
  7. Mentor Someone.
  8. Train your team to become leaders.

You can read more about the Podcast and follow more podcasts right here.

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