McDonalds has come up with an interesting campaign. They have signed up Raghu and Rajiv of Roadies fame to endorse the Battle of Spicy online. See this ad to get a hang of things –
This video leads you to a site that McDonalds has developed for the campaign, and the twins can be seen there battling for their favourite spicy burger. See more at BattleOfSpicy. The campaign would surely attract some eyeballs and hopefully increase the footfall at McDonalds which has been facing tough competition from the numerous burger chains which have opened up in the country.