Move over celebrities, startups are the new stars.
2015 has been full of brands tying up with entrepreneurs, showcasing their stories and helping build their brand’a connect with the spirit of entrepreneurship. PaperBoat has been known for their creative campaigns, and in this new one, they go a step further and bring together their own community which features the likes of Team Indus, Aakar Innovations, Chai Point, MK Dabbawala, Chumbak (Did you know Chumbak Co Founders Sold their House to Build Their Brand?) and many more to try and drive the point of ‘If you wish, then you can’.
You may remember Investopad doing something similar last year with this startup mashup, and its good overall to see more brands, including startups themselves doing their bit in their own way to support and help each other be more visible and grow together. If the past few years have been about Starting Up, then the time to come surely seems to belong to Partnering Up.
Too much talk, time to play – the video 🙂