Urban Ladder is at it again. After tying up with AIB for setting up their office earlier, they have now come up with a short film on the theme of Homecoming for Diwali. Starring Piyush Mishra, Amit Sadh and Tapsee Pannu, the film revolves around changing times, changing interests of the new generation and how older people can find it tougher to adapt to change. Interesting to see the trend of brands roping in mainstream actors for exclusive web videos and other promotions. Arrow also featured SHEROES’ Sairee Chahal in one of their campaigns and Flipkart went innovative when they tied up with TVF for promoting Big Billion Days.
Credits: Directed by Vinay Jaiswal, Creative Partners – Boring Brands | Production Partner – Kreative Wings Studios