Paper Boat has fast made a special place in people’s hearts in India. With many of their ads playing the Malgudi days soundtrack in the background, the brand does well to reminisce an entire generation of their younger days. This Children’s Day, the beverage has taken a step forward to create a lengthy commercial depicting how we grow up, yet never grow up : ) It’s an endearing take on the world around us in general, and how the child inside keeps making short appearances every now and then in life.
Another good part about this campaign is featuring regular faces versus models or celebrities which makes it easier for audiences to connect with it. Paper Boat has done extremely well when it comes to breaking a cluttered market of soft drinks and juices to make a space for itself. Hope this segment sees more innovation and interesting brands prosper.