21 Best Social Media Marketing & Advertising Training, Courses & Classes [2018]

best social media marketing advertising courses

Social Media has come a long way, and with the passage of time Advertising (Paid Reach) has taken over Organic Marketing (Non paid reach). To keep up with the changing times, you need to skill up to stay relevant in the industry and also add the requisite knowledge to scale up in your career. Problem with social media is everybody at the back of their minds think they are an expert, until you get to know what else lies out there. So for all the hungry learners out there, mentioned below is the key to a better career, better salary, better growth.


21 Best Social Media Marketing & Advertising Training, Courses & Classes Online [2018] [Updated]


1. The Complete Digital Marketing Course 2018 – 12 Courses in 1

Where do we even begin about this course. The 70,000 odd professionals who have taken up this course say a lot about it! Daragh Walsh and Rob Percival are reputed instructors in the online domain and they seem to have created a masterpiece with this course. One of the key things that stand out about the course is that it is suitable for all, everybody right from a beginner to an expert.

Mighty 19.5 hours packed into this course that takes you through various Advertising Strategies and Practical Application of platforms like Facebook Marketing, Twitter Advertising, Quora Marketing, Google Adwords, Google Analytics and even EMail Marketing, SEO Fundamentals as well as WordPress.

If you had to bet all your money on just one course to get better at Social Media Advertising + Digital Marketing, this will be it. Don’t think twice about it, just go for it, we don’t recommend all courses on our platform with the same vigour and enthusiasm.

Rating : 4.4 out of 5

You can Sign up Here


Review : One of the best Digital Marketing course I’ve ever done. The course is super complete, doesn’t leave any detail or info behind. I learnt SO MUCH, made endless notes, and I am sure I’ll come back to it to make some consultations. Thank you so much for providing so much value! – Larissa Colvara


2. Social Media Marketing 2018 – Learn PPC on 10+ Platforms

Now this one is another Best course designed specially for Social Media Marketing & Advertising. So for all those who want to focus on Learning Facebook Advertising, Twitter Marketing, Pinterest Marketing, Instagram Advertising, YouTube Marketing and more, this one’s the best shot for you. Created by Justin OBrien, this training has been pursued so far by over 15,000+ professionals and students.

8.5 hours of amazing teaching and the trainer additionally helps out all students with all their doubts through the message board of the platform.

This is one detailed guide about social media advertising and if you are looking for a comprehensive course that covers all aspects, then this should be your choice. Quick glance through the testimonials will tell you how much the attendees have enjoyed this course.

Rating : 4.6 out of 5

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Review : Excellent course and coverage if you need a concise overview of various Social Media platforms, SEO and ad campaigns on each. Great for business starters and new SM students. Extra resources galore! – Holly J Wardrope


3. Digital Marketing Masterclass 2018 – 23 Courses in 1

Phil Ebiner and Diego Davila are true prodigies when it comes to teaching people online. Between them, they have taught 600,000+ students on a variety of subjects till date. This course spanning 32.5 hours will help you learn how to use some of the most popular social media platforms such as Facebook, Twitter, Instagram, Pinterest in addition to training you on Email Marketing, Quora, Google Adwords and a host of other digital marketing topics.

With the level of knowledge loaded in this course, it is a steal at the price it is being offered at. Highly recommended from our side.


Rating : 4.5 out of 5

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Review : Some really excellent, relevant walkthroughs that give a real insight into many areas where you can promote yourself. The initial marketing/branding strategy tools were really useful. – Jonathan Armandary


4. Facebook Ads & Facebook Marketing Mastery Guide 2018

JustinOBrien is a pro when it comes to Social Media Marketing and a true master if we talk about Facebook Marketing. More than 50,000 students have attended this course of his globally and he has received great feedback with thousands of 5 star ratings for the course.

In this 11 hour course, he will teach you all about facebook ads, facebook retargeting, using the pixel, insights and analytics part of the facebook platform. Updated regularly, the trainer is also hands on when it comes to resolving doubts and queries.

Rating : 4.5 out of 5

You can Sign up Here

Review : This video course is very informative – especially if you are beginning to learn about Facebook Ads. If you watch it from beginning to end you will have a solid foundation for managing Facebook pages, ads & more. I don’t consider myself a beginner but I still got a lot of helpful information myself. Great course, the instructor is clear and easy to listen to. Definitely recommend this course to anyone wanting to Master Facebook.


5. The Complete Facebook Marketing Masterclass

Diego Davila will teach you how to dominate Facebook & Instagram through various tips and techniques. In this 11 hour course, Diego will teach you how to reach hundreds, thousands and even more customers in a targeted manner. The course will train you on how to use Facebook Pixel and Facebook retargeting effectively, eventually helping you understand how you can monetize your effort by selling relevant products to customers.

In addition to this, you will also learn strategies around Facebook Video marketing, create powerful Instagram ads and figure out ways to increase your likes and followers. The best part is that you don’t need any prior knowledge before signing up for this course and you can enroll even as a beginner.


Rating : 4.7 out of 5

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Review : If you want to know how to promote your business on Facebook this is the place to start. Diego gives you the foundation in a concise and detailed manner covering all aspects of Facebook promotion that will get you up and going in no time at all. His easy going manner gives you the tools in understanding the tips and tricks that will launch your dreams to the stars. – Steven Viscuse


6. Digital Marketing Certification — University of Illinois Champaign-Urbana

One of the most sought after digital marketing certifications globally is this course from the University of Illinois. A top rated course, even INC Magazine called it one of 10 Must Attend Online Classes for Professionals. This training will help you master strategic marketing concepts and help you explore several aspects including analytics and social media marketing. The training is sub divided into 6 parts including sessions on Marketing in a Digital World, Digital Analytics for Marketing Professionals, Digital Marketing Channels and finally a capstone project.

Rating : 4.4 out of 5

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Review : A very well structured course with focus on key pillars of Digital analytics. I already have quite a lot of experience in digital analytics but this course added the missing links that I lacked in the core subject; hence I thoroughly enjoyed it. Moreover, it gave me the opportunity to learn from other students by reading their perception and point of views about certain subject matters. Overall, personally it has been a great course that has added value in my knowledge.


7. Social Media Certification by Northwestern University

Northwestern UniversityThis certificate course will teach you to use social media tools to design, manage and optimize social campaigns. It also includes a hands on project to help you create a comprehensive social marketing strategy. The specialization is divided into multiple courses – Introduction to Social Media, Importance of Listening, Social Media Engagement, Content Marketing and more. This is an ideal choice for agency owners, social media professionals and entrepreneurs who are looking to master the subject.

Rating : 4.6 out of 5

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8. The Complete Facebook Ads & Marketing Course 2018

Suppoman is a rockstar when it comes to online training and this course is no different! 40,000+ students and facebook marketers have benefited from this course itself and many more are joining them. Within Social Media Advertising, if your focus area is Facebook Advertising and Marketing, then this is the most relevant training for you.

One of the best parts about the trainer is that he regularly updates this course therefore keeping you up to date with the latest that’s happening in the online world. He gives you live proof of strategies that are working for him, helps you find and attract the right audience to the right product, teaches you all about facebook ads, free traffic, social media remarketing and how to analyse it all.

With a fabulous rating and some amazing testimonials, we think this is best suited for all of you wanting to go in depth into facebook marketing.


Review : 4.2 out of 5

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Review : Suppoman is extremely detailed in terms of how he teaches his courses. This course has a metric TON of data and information about everything from Facebook in general, Facebook Ads and Facebook Live/live streaming…it’s definitely a worthy addition to one’s stable of courses! – Stacey Storino


9. Facebook Ads for E-Commerce: The Complete Guide

A major chunk of social media marketing involves e commerce store owners promoting their store. Whether it’s Shopify, Woocommerce or any other platform, this training will help you market your e-commerce portal better on facebook. Learn how to create website conversion ads, improve your ad copy, build lookalike audiences and other technical aspects of running and optimizing facebook ads. Also find out how to scale up your ads effectively without wasting money.


Rating 4.6 out of 5

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Review : Amazing Course. Definitely improved my understanding of Facebook Advertising. Easy to understand and enough detail to apply it yourself. – Michael Makint

10. Instagram Marketing: A Step-By-Step to 10,000 Real Followers

Another BestSeller course, this one focuses entirely on Instagram Marketing! Instead of spending money to gain followers, this training teaches you smart ways to reach out to your target audience and gain 10,000+ Real Followers on your Instagram Account!

An up to date course created by Benjamin Wilson, close to 14,000 students have enrolled in this training, and with around 4 hours dedicated teaching, this is set to make you an Instagram expert!

Even with zero knowledge about social media marketing, you can begin this course and it will surely turn you into an Instagram Expert after which you can either help clients in helping them scale up their business or start one of your own.


Rating : 4.3 out of 5

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Review : A great course to understand Instagram Marketing from scratch. Benji taught the course in a friendly manner. I never used Instagram before this course, but his teaching approach made me quite comfortable and I gradually picked pace. P.S: Benji, I would really appreciate if you could provide more examples related to Instagram Business tools as well. – Robin Bhan


11. The Complete Facebook Retargeting Course 2018

Most people who have been doing social media advertising are comfortable with facebook advertising, the problem begins with the inability to master facebook remarketing / retargeting. This training program is specifically developed for making you an expert in facebook remarketing and the instructor Diego Davila has a fascinating 5 star rating for this course for this very reason.

You will learn how to install facebook pixel on your website, testing your fb pixel, strategies for hot and cold traffic, creating your ad campaign with facebook retargeting in addition to learning all about facebook pixel events, dashboards and statistics.


Rating : 4.5 out of 5

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Review : An excellent instructor. Direct to the point! Diego goes immediately from theory to practice to make sure you have a smooth learning experience. He also shares with you precious tools that will save you tons of time when creating posts or running your campaigns. – Andres Rodriguez

12. Instagram Influencer Marketing Course

Using Instagram is one thing, making money off it quite another. This course will help you figure how you can grow your Instagram profile to attract brands and other organisations to sign you up as an influencer. The tutorial has been created by two entrepreneurs, António Araújo and Marina Arantes. The course has been attended by 15,000+ professionals and has received rave reviews. So if you want to learn how to best make use of a fun platform like Instagram to make some serious money, then this is the right choice for you.


Rating : 4.7 out of 5

You can Sign up Here


Review : I have been growing my instagram for over 3 years and I feel that now is the time to monetize it. With the guidance and tips learned in this course I finally see all the potential to actually make some real money with my 30k followers. – Jason


13. The Complete Instagram Marketing Course 2018

While the last one focused on followers, this one is targeted to the Business persons and Entrepreneurs reading this. If you want to truly figure out how to turn Instagram followers into real dollars then this is the most relevant training for you.

It will teach you in detail to find your niche, finding and posting relevant quality content, choosing most relevant hashtags, posting captions, scheduling posts on Instagram and most importantly automating your account.

Best part is even if you don’t have a business to directly promote, this program will help you learn some affiliate marketing that can help you sell other people’s products via your insta channel and make profits while Instagramming!


Rating : 4.1 out of 5

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Review : This course was comprehensive, very insightful and the instructors were motivating and clear! I loved it! And I am looking forward to implement all these strategies. – Layla Warsame


14. Content Marketing Course by University of California

UC DavisIf you are looking to sharpen your content marketing skills, then this course created by UC Davis (University of California, Davis) in association with Copyblogger is an ideal choice. The 5 week program is ideal if you want to learn to develop a content marketing strategy, measure the outcome of your content campaigns and build your brand’s authority through content marketing across social media.


Rating 4.4 out of 5

You can Sign Up Here


15. Viral Marketing Course by University of Pennsylvania

If there’s one buzz word on Social Media, it is Viral Marketing. This program by University of Pennsylvania will help you market your ideas in the most effective manner possible across different channels on social media. The trainer, Professor Jonah Berger, is an expert in the domain and he will help you understand how to make campaigns more shareable on social media along with teaching you ways to create contagious content and develop sticky messages.

You can Sign up Here


16. Free Social Media Marketing Course

Skillshare is a platform that provides courses at a flat monthly fee. Before you start paying, you can try out all their courses for free for 2 months. If you sign up, you get access to 15,000+ courses at almost zero cost. You could be learning Social Media Marketing for free along with SEO and Adwords and other aspects of Digital Marketing easily and affordably. We recommend you to check it out once and after a month you can cancel if it doesn’t suit you.


Rating : 4.5 out of 5

You can Sign up Here


17. YouTube marketing course to get 1,000,000 views

This YouTube marketing course will help you learn how to get 1 million views! 5,000+ students have already enrolled for this course and it has received an impressive average rating of 4.4 out of 5. If you are looking to build a strong & successful YouTube marketing channel for promoting a client, your own talent or something else, , this training may be an ideal fit.

Rating : 4.4 out of 5

You can Sign up here


Review : Instructor is an expert and offers many real-world situations.. Can’t wait to dust off my video camera and put these tips in play to grow my YouTube channel! – Brian Douglas

18. YouTube Ads: Step By Step Guide To YouTube Ads That Convert

A BestSelling course, this one takes you deep into YouTube advertising. Christopher Greenwood teaches 22 courses and has trained more than 37,000+ professionals so far! He’s a Best Selling author and Entrepreneur, just the kind of mix of creativity and business sense you look forward to in a trainer.

The course will teach you how to create a successful YouTube ad campaign, take you through advanced settings, share successful examples around YouTube ads and do more.

9,000+ students are enrolled for this training and you may want to benefit from it too 🙂


Review : 4.4 out of 5

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Review : Very clean, clear, and concise. Easy to follow. I completed the course in an evening and I think I am equipped to go out and run my first YouTube ads today. – David Hanna


19. YouTube: Get Laser Targeted Traffic With YouTube Ads

It’s quick, but comprehensive! This YouTube advertising course is all that you need to generate laser targeted traffic using hidden secrets that are revealed in the program. Undoubtedly is the #1 YouTube Ads Mastery Course on the platform.

You will learn how to create your profitable YouTube ad campaign, how to measure whether your YouTube advertising is bringing you the right results, trains you on how to optimize your ad campaign and also goes on to teach you about remarketing on YouTube.


Review : 4.3 out of 5

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Review : The course was easy to follow and got straight to the point. It quickly and clearly explained everything in a step by step manner. – Barry

20. Essentials of LinkedIn Advertising and Linkedin Marketing

LinkedIn Advertising and Marketing, so less often looked at, but so important. This training program is highly recommended by all attendees and targetedly focuses on LinkedIn advertising strategies. This course is ideal for all those looking at figuring out B2B strategies to generate leads, increase sales and maximize potential of LinkedIn. It’s really tough to find a training on LinkedIn advertising in particular and this one checks all important boxes for us.

The training has been created by Rosie Vaughn, an author, blogger, entrepreneur and social media consultant and enjoys a good rating of 4.3 out of 5.

Review : 3.7 out of 5

You can Sign up Here


21. Twitter Ads: How to Use Twitter Ads for More Leads and Sales

Twitter might find itself in the middle of many storms, but that doesn’t refuse the efficacy of the platform to reach out to relevant audience. This training program is specifically designed to help you run Twitter Ads for generating more leads and sales.

The program will teach you how to target better, share twitter advertising success stories with you, teach you about various types of twitter ads, explain budget and bidding and eventually lead you to create your first campaign.

Attendees have given really high ratings to the course with finding the course to the point.

Review : 3.9 out of 5

You can Sign up Here

Choosing any(or more) of the courses mentioned above will make you realize how much there is to learn in the field of social media marketing and advertising. One way or the other, you’ve got to keep adding skills to your professional life to prevent yourself from getting left behind.

So these were our findings on the subject of 21 Best Social Media Marketing & Advertising Training Courses for 2018, which are specifically meant to help you in paid campaigns to drive targeted traffic and increase sales. Other than these best online social media marketing courses, do have a look at other Best Courses listed on our website and multiple other helpful articles. If you liked our curated list, do share it with your friends via Facebook, twitter or any other medium. Oh and don’t forget to accept some gifts we have for you 🙂

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