Learning Digital Marketing on your mind? Then look no further, you’ve come to the absolutely perfect place to begin. Free courses, certifications, tutorials, training programs, we’ve got it all 🙂
14 Best Free Digital Marketing Certifications, Courses, Classes & Training for 2018
(P.S : More than 55,000 students and professionals across the globe have benefited from this compilation)
- 1. Introduction to Digital Marketing with Google’s Digital Garage Certificate of online Proficiency
- 2. Go Inbound! with Hubspot Inbound Marketing Certification
- 3. Email marketing with Hubspot Email Marketing Certification
- 4. Web/eCommerce/Mobile Analytics with Google’s Analytics Academy
- 5 & 6. Search Engine Marketing with Google, Bing and Moz
- 7. Social Media Marketing with Facebook, Twitter and LinkedIn
- 8. Content Marketing with Hubspot Content Marketing Certification
- 9. Video Marketing with You Tube Certification
- 10. Digital Marketing for Sales Professionals with Hubspot Inbound Sales Certification and Hootsuite Social Selling Course
- 11. Free SEO Training by Backlinko
- 12. Neil Patel’s Free Digital Marketing Course
- 13. SEO Tutorial for Beginners by Daragh Walsh
- 14. Free Digital Marketing Courses on Skillshare
1. Introduction to Digital Marketing with Google’s Digital Garage Certificate of online Proficiency
This is the introductory course to Digital Marketing and is relevant for beginners who may want to understand the basics of the Digital Marketing eco-system before deep diving into each topic. Offered in bite-sized modules, the person needs to unlock 23 badges to win a certificate. Each badge pertains to 1 topic (among SEO, SEM, display, search, email, etc.) and covers the entire gamut of online marketing. The ones who already know about these terminologies or are taking the other courses mentioned in this list can choose to skip this course.
Duration: 6.5 hrs
You can Sign up Here
What is Digital Garage by Google?
2. Go Inbound! with Hubspot Inbound Marketing Certification
This is one of the best courses in the list, a must have for any marketer. Focused on a powerful concept of pull marketing to attract potential customers to your website, this course beautifully interlinks all aspects of content, digital and sales focussed marketing. The 4.5 hr ride of this course leaves you intellectually stimulated and with a great sense of achievement and purpose.
Duration: 4.5 hrs
You can Sign up Here
What is Inbound Marketing?
3. Email marketing with Hubspot Email Marketing Certification
With the customers now having the right to opt-out of mails, a carefully crafted email strategy is imperative if marketers need to leverage the most personal medium to target their audience. This certification highlights the how life cycle marketing, segmentation, email design, deliverability, analytics, and optimization all coexist to create an email marketing strategy that grows your business. Though this is relatively a new course by Hubspot, it inculcates the comprehensiveness and immediate applicability that Hubspot courses are famous for. Go for it!
Duration: 3.5 hrs
You can Sign up Here
Learn 50 Rules of Email Marketing from Hubspot
Editor’s Note : Here’s why we stopped using Mailchimp and switched to Mailerlite. Also, you may be interested in checking out Best Content Marketing Online Courses
4. Web/eCommerce/Mobile Analytics with Google’s Analytics Academy
Working on a lot of content but not sure whether it is reaching your desired audience? Have a ecommerce website/mobile app and you want to optimize your operations for a greater ROI? This certification from Google will give you that Eureka moment! This video-format course is structured across 4 different modules: Digital Analytics Fundamentals, Google Analytics Platform Principles, Ecommerce Analytics and Mobile App Analytics Fundamentals. My only suggestion – Practice as you learn.
Duration: 4.5 hrs
You can Sign up Here
Find out more about the Google Analytics Academy
5 & 6. Search Engine Marketing with Google, Bing and Moz
a. Search Engine Advertising with Google’s Adwords Certification and Bing Ads Accreditation Exam
Have a website but not receiving enough relevant traffic? Want to understand the best way to post your ad on Display, Video and Mobile platforms? You are an eCommerce firm and want to leverage search engines for driving traffic to your product? The following 2 courses will help you understand all about Search Engine Advertising:
Take up this globally recognized certification from Google – Google Adwords Fundamentals. Covered across 7 different modules, you need to clear the Adwords Fundamentals exam and one of other 6 (Search, Display, Video, Shopping and Mobile Advertising) to get certified. There are also separate exams and certifications for latter 6 in case you want to clear all. Unfortunately, unlike the Google Analytics course, this is not a video format based course and so it calls for a stronger will power to ensure completion!
Know more about the AdWords Fundamentals
It is without doubt that Google is the most popular search engines in the world. However, with Bing now being bundled with Microsoft products like Office and Xbox, and also being the search engine for Apple’s Siri and Amazon assistant devices, Bing’s share is expected to grow. Those of you who are considering optimizing your future campaigns according to Bing’s ranking factors, can take up this Bing Ads exam. Study guide for this also not a video format but a 109 pager study guide.
Know more about Bing Ads Certification
b. Search Engine Optimization with Study Guides from Google and Moz
Who wouldn’t want to reach out to their audience when the audience are indeed looking out for them and that too for ‘free’? This is where optimizing the website to search engines is important. Unlike the Google Analytics and Adwords certification, Google does not offer any certification for SEO (may be because of the volatility of SEO algorithms). However, below are some of the guides and courses, that can help you get started:
– You may also check out Best SEO Courses on Udemy
7. Social Media Marketing with Facebook, Twitter and LinkedIn
Each social media channel serves a different purpose and it is important to know the nuances of each to be able to better plan your campaigns to increase brand awareness and drive engagement.
Offered in 86 modules, this course covers best practices for campaign planning and optimization using Facebook’s family of apps and services including Instagram. Note that while all the courses can be accessed for free, you need to pay and schedule an exam if you want to get an officially recognized certificate from Facebook. You may also be interested in checking out the Best Facebook Advertising Courses.
Offered in 10 15 min bite sized modules, twitter flight school offers tailored content across different agency roles and functions, including senior leadership (for personal branding), account planning (to incorporate Twitter in media plan to influence key decision makers) and campaign management (to launch and optimize paid campaigns to drive business results)
LinkedIn doesn’t offer any designed courses, but the content on LMS website can help you understand various ways through which LinkedIn can help market content to targeted set of audience through LinkedIn Sponsored content, Sponsored Inmail, dynamic ads, display ads and text ads. Each of these 5 sections consists of an overview guide, case studies, data sheets, additional resources.
8. Content Marketing with Hubspot Content Marketing Certification
It is said that ‘Content is the King’. If the right content is not in place, the entire Digital marketing strategy will go for a toss. Just like the other Hubspot courses, this Content Marketing certification comprehensively covers various facets of content marketing strategy including the power of storytelling, sourcing of ideas, content creation framework, content repurposing, content promotion and repositioning, and finally analysing and optimizing.
Duration: 3.5 hrs
You can Sign up Here
Editor’s Note : You may like to hear about the Best Affiliate Marketing Online Courses
9. Video Marketing with You Tube Certification
Video is becoming a preferred content medium and so it is important to have a well-defined video content strategy. This certification from You Tube, across 29 modules, incorporates channel growth best practices, platform strategies, and channel development techniques to help find success on YouTube and beyond. Do check out the eligibility and the relevant certification track to make the most out of this course.
You can Sign up Here
Know more about Video Advertising Certification by Google
10. Digital Marketing for Sales Professionals with Hubspot Inbound Sales Certification and Hootsuite Social Selling Course
a. Hubspot Inbound Sales Certification (Duration 3.5 hrs)
Another important paradigm shift that is being observed is the shift from outbound sales methodologies like Cold Calling, to Inbound Methodologies. Imagine, leads coming to you! This Hubspot’s course will helps you identify potential buyers, develop outreach strategies and build personalized presentations so that you can better advise today’s empowered buyer.
b. Hootsuite Social Selling Course – (Duration 42 mins)
The world of Digital is not just restricted to marketing communications. It has started to change the way relationships are formed and hence sales professionals need to adapt quickly to leverage social media to drive better qualified leads and increase deal sizes. Hootsuite’s course on Social Selling focusses exactly on that and consists of 3 main components – establishing a professional social media presence, researching and planning your social selling activities, and prospecting and engaging on social media.
Though this is not a course or a certification, however, LinkedIn provides a convenient tool to measure your social selling efforts. The score can be used to gauge improvements over time.
There must be thousands of resources to learn SEO out there. That is a dilemma we also faced. So we conducted a poll on a forum to understand which are best free resources to decipher SEO. Sharing the results so you can make an informed choice and become better at SEO.
The one blog most SEO professionals recommended in our survey was Backlinko by Brian Dean. Considered as one of the best SEO experts in the industry, Brian sure has created a reputation of sorts, which he lives up to. Articles, researches, hidden secrets and a lot more can be found on his blog Backlinko. Now he used to offer a course as well, but presently it shows that enrollments are closed. You can still join the waiting list here (or maybe the registrations are open again by the time you read this).
The reason he makes it to this list without having a ‘free course’ as such is because the kind of knowledge he shares through his articles and case studies is top notch, and many professionals will swear by it. SEO is such a vast subject that it can be learnt in various ways. What works for someone may not work for you, what works for you may not work for others. But if you need to start getting a feel and flavor of how SEO works and get regular updates about it, then starting reading Backlinko might be a great idea.
Recommended from our side :
Catch a glimpse of Brian’s Video Tutorials. These are up to date, highly informative, easy to understand and fun to watch.
12. Neil Patel’s Free Digital Marketing Course
Neil Patel is one of the most renowned digital marketing experts globally. Through blogs and videos he shares a lot of important and interested knowledge around various aspects of digital marketing including SEO, SEM, Social Media, conversion optimization and so on. He offers a 30 day Free Course “Double Your Traffic in 30 Days” + Secret Bonus (Valued at $300) that you can sign up on his blog. Along with this course, he offers an advanced digital marketing course as well, but that one comes at a cost. In addition to these, he conducts regular webinars, writes blog posts and posts informative videos that you can keep learning from. We say Follow Neil Patel to stay up to date with digital marketing.
Hear Neil talk about his ideas about 2018’s Marketing Strategy
You can Sign up Here
13. SEO Tutorial for Beginners by Daragh Walsh
Daragh Walsh is a Google Certified Marketer & Best Selling Udemy Instructor who has taught 200,000 students. He can help you grow your income, start your own digital business, sell affiliate products or most importantly help you land that dream job. Having worked with companies across 40 countries, he comes with rich experience and has shared a lot of it in this free seo tutorial. Specifically, he will help you learn the basics of SEO, help you understand how to optimize a site, get to page on on Google and increase sales.
He will also be teaching authority building techniques to make sure Google ranks you higher than competitors for industry keywords, in addition to telling you about best methods to do keyword research online. This one hour free course is packed with information and has been taken up by more than 80,000 students globally.
You can Sign up Here
Skillshare is an e-learning website that works on an interesting model where it offers you to access all its 15,000+ courses at almost zero cost. This means that at just $1, you could be learning SEO and Adwords and Affiliate Marketing and various aspects of Digital Marketing within a month at $1. Sounds too good to be true? We say you check it out once and see if it suits you 🙂 After a month you may cancel your subscription so you are not charged any further.
You can Sign up Here
Special Note :
1. Along with the free certifications mentioned below, we have got an exclusive discount for readers of Digital Defynd. Check out Best Digital Marketing Courses at special prices on global e-learning leader udemy. The special link will allow you to access courses on discount.
2. We have also curated a list of Best Marketing Certifications for 2018 from institutes such as University of Wharton, UC Davis, University of Pennsylvania, Singapore University, Hubspot and more reputed colleges.
Are you one of those who has long been fascinated by Digital Marketing but are clueless about to where to begin?
Have you been working in traditional forms of marketing and now want to understand how going Digital can exponentially help power your career and business?
Or are you someone who is already working in the Digital Marketing domain and want to widen your horizon to understand the holistic Digital Marketing landscape?
If the answer to any of the questions is yes, then you have come to the right place! Here are the Best 14 Free Digital Marketing Certifications and Courses for 2018!
There are a plethora of Digital Marketing courses these days and without any defined guidance, learning about various aspects of Digital Marketing can get very confusing. This blog post tries to address this problem by encompassing a comprehensive list of some of the very well-crafted courses so that you can not only kick-start your learning curve but also embellish your resume and make it stand out.
This comprehensive list has been created keeping in mind 2 important aspects. Firstly, it is not a dump of any and every possible Digital Marketing course. Rather, the certifications/courses highlighted in this post are directly from the epicenters itself i.e Google, Hubspot, Bing, You Tube, Facebook, Twitter, LinkedIn, Hootsuite and Moz. And secondly, ALL the courses highlighted are ABSOLUTELY FREE and the 10 free certifications mentioned, even provide a certificate or a badge that you can share online.
So that is our take on Best Digital Marketing Certifications and Courses available Online for 2018. Hope you enjoyed this piece of information. We have also lined up some more relevant information and courses for you, hope you find them useful too. Wish you Happy Learning!
Bonus : 50+ Free Courses, Training and Certifications Online
We searched through the internet and came up with this fantastic source of the best freely available online courses and training on a variety of websites including TedEd, Khan Academy, Skillshare, udemy and more. Check out Best Free Skill Based Online Courses and Training Websites
Bonus : Best Online Courses and Certifications
Along with all these free certifications, if you want to try and develop in depth expertise in a variety of skills, you may want to check out mentioned paid training programs –
Content Marketing is gaining prominence because a lot of people are simply getting tired of traditional formats of advertising. An important skill to add for a content writer, these courses are worth checking out. Specially recommended for those who have a flair for writing and want to figure out ways to do a work from home job by writing for clients all over the world.
Marketing is ever evolving and while the free certifications mentioned above will do a great deal to help you grow in your career, we have also listed marketing courses from universities like Wharton, Singapore and other places to help you receive training from the best of the world’s professors and lecturers.
Has Instagram taken the world by storm or what? What was a small niche little app until sometime back has today practically left Snapchat behind and is considered next only to facebook in terms of popularity. These courses are tailor made for social media marketers. While facebook ruled the scene for a long while, Instagram is where the focus is shifting now.
Earn Money Online. These courses really help you do that. Check them out to know what we are talking about. Along with these courses on Affiliate Marketing, it will also be a good idea to have a look at Best Amazon Affiliate Marketing Courses and Best ClickBank Affiliate Marketing Courses. Choosing any of these courses will help you figure out how you can use the power of the internet to target consumers and customers all over the world by selling products listed on various sites all over the web. Believe it or not, people are presently earning up to 6 figure and 7 figure incomes by just investing their time and resource in Affiliate Marketing.
There is no need anymore to physically travel across the globe looking for the best education when that education is available right on your computer screen. Coursera has tied up with reputed universities globally and we’ve identified some of the best courses available on the platform.
Oh where do we even begin. If there’s one hot career option right now, then this is it. Get a piece of the pie before its too late.
Facebook advertising at its very best. Learn advanced methodologies of running facebook ads. Don’t stay stuck with basic knowledge on the subject. Don’t waste any money on campaigns that aren’t working, don’t run unnecessary campaigns and learn to optimise your ad sets and ad campaigns.
Growth Hacking is the super field which encompasses all aspects of digital marketing and makes you an expert at using them most efficiently to drive more clicks, users, sales and profits. It’s all about scaling up and scaling up fast. We’ve curated the best courses on the subject and think you will find what you are looking for.
So you run an e commerce store based on Shopify but don’t exactly know how to increase revenue? This one’s tailor made for you.
A not so new, but emerging field that creates superstars for the workplace. Project Management it is for all you strategic minds out there.
Along with the rise of all things digital, there is also growing need for cyber security specialists. These courses will help you understand the nuances of online security and build a skill based career in the same. Do have a look to see if this helps you in some way.
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