Content Marketing has grown so big so fast that not everybody saw it coming. While the world was going gaga after social media marketing, content marketing as a holistic domain slowly took over. Social Media marketing also effectively comes under content, but content also covers blogging, SEO and even video creation to a large extent. Today we talk about the 10 Best Content Marketing Certification Courses Online for 2018.
With the pace at which things are moving, it is a little tough to exactly say which precise domain of marketing will be most sought after in the time to come, but one thing looks certain- content marketing is here to stay and grow. What a business does with this knowledge may vary from vertical to vertical, but this form of marketing is crucial for most businesses now.
We have tried our bit to put together a list of what we thought are some of the most relevant, informative and effective courses on content marketing. Hope you find what you are looking for.
15 Best Content Marketing & Writing Certification, Courses and Training Online 
- 1. Strategy of Content Marketing – Certification Course by University of California
- 2. Ninja Writing: The Four Levels Of Writing Mastery
- 3. Writing With Flair: How To Become An Exceptional Writer
- 4. Content Strategy for Professionals – Content Marketing Strategy Certification Course by Northwestern University
- 5. Content Writing Course : Writing Tools & Hacks: Copywriting/Blogging/Content Writing
- 6. Content Writing Mastery Course: Content Writing For Beginners
- 7. How to write Killer Web Content that Sells+Power Words eBook
- 9. Effective Content Writing for SEO – How to Write Great Web Content – Better Search Rankings
- 10. Content is King: How to Write Killer Content for the Web
- 11. Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
- 8. Selling with Story Writing – For Content Writers and Copywriters
- 12. How To Write Better Headlines – For Content, Email & Social
- 13. How to Write High Quality Blog Content That Gets Shared
- 14. Social Simplified For Artists/Creatives – Personal Branding & Marketing using Writing for Artists and Entrepreneurs
- 15. Web Content Optimization Course – Building an audience of true fans
This is one of the Best Content Marketing Certification Course out there. Along with all the writing, it is also important to focus on the strategy aspect of content marketing. That is something this course created by UC Davis (University of California, Davis) in association with Copyblogger addresses. This 5 week long course is ideal for digital marketing managers, content strategists, agency heads and marketing professionals. You will learn how to organize and implement a content marketing strategy, measure the efficacy of content marketing, write compelling copy, and build your professional brand and authority through content marketing.
Rating 4.4 out of 5. You can Sign Up Here.
Review : This course was well structured, with excellent learning resources and many tips on how to immediately use the knowledge gained during the course. I would recommend this course to anyone who wants to learn about content marketing!
Shani Raja is an Ex Wall Street Journal Editor and he presently everybody from top journalists to professionals from Microsoft and IBM to PwC on writing better. He has also worked with publications such as The Economist, Financial Times and Bloomberg News in the past. With a CV like that, no wonder his courses and training programs are highly sought after globally, a fact corroborated by the 34,000+ students who have enrolled for this ‘best writing course’!
In this course, you will –
– Discover how to create spellbinding writing
– Tap into the power of the four levels: narrative, paragraphs, sentences and words
– Discover how to make blogs, marketing copy and general business writing sparkle
Rating 4.5 out of 5. You can Sign up Here.
An excellent instructor. Very precise and useful lectures. It was a fantastic experience and the best money spent. I am so enlightened after this course to write more and to think more about it. I just can’t wait to use all of these techniques I got by taking this course. – Jelena Radosavljevic
This is the second course in the series from the awesome Shani Raja. So far close to 65,000 professionals have signed up for this program! No wonder it is highly reputed with thousands of 5 star ratings!
In this course, trainer will teach you –
– How to write with simplicity without over complicating matters
– How to write with clarity and elegance
– How to improve the quality of your writing
– To make your blogs look more professional
Rating : 4.4 out of 5. You can Sign up Here.
Great course! Really helped me cut the fluff and get to-the-point in all my presentations, reviews, emails, comments, articles (since a lot of my work constitutes writing). Would definitely recommend this course to anyone who’s serious about writing, and wants to produce content that impacts the reader! – Arunabh Bhattacharjee
4. Content Strategy for Professionals – Content Marketing Strategy Certification Course by Northwestern University
For people working in the corporate sector, or running agencies, or ones who need to strategise around content more than write it will find this course by Northwestern University extremely helpful. The most important part is the global appeal of courses run by coursera and the instructors of this course make it even more worthwhile. It is made up of four 3 week courses on the following topics –
i) Engaging Audiences
ii) Managing Content
iii) Expanding Your Content’s Reach
iv) Ensuring Your Content’s Impact.
The course concludes with a practical project that helps you apply the skills you’ve learned in response to a real challenge facing organizations today.
Rating : 4.5 out of 5. You can Sign Up Here.
Review : Professor Lavine is able to focus on the most relevant informations for his audience (we, the students 🙂 demonstrating that he is not just talking about managing content but he is able to create relevant and high quality contents on his own. I’m really secure that I made a great choise enrolling 🙂
5. Content Writing Course : Writing Tools & Hacks: Copywriting/Blogging/Content Writing
Tyler Speegle is a professional writer, freelance blogger and a well renowned online instructor having taught 14,000+ students. He is also a contributor at the Huffington Post, The Blaze, and multiple other publications others. In what we consider to be a ‘best content writing course‘, he brings all his experience of using writing shortcuts, writing secrets and hacks that he personally uses as writer online. If you have the will, then he is even willing to take you from zero to become a proficient writer.
In this course, you will learn –
– Tools for brainstorming killer content ideas, do robust keyword research
– You will be taught how to write persuasive marketing copy and smashing headlines
– Learn to organize your writing workflow and learn to polish your writing as well
Rating : 4.5 out of 5. You can Sign up Here.
Review : This course was very practical, useful, and interesting. I appreciated the tools and hacks and will be using them. I learned so much and feel well-equipped to improve my blog content. Great course! – LaQuanya Linen
Mike Dickson and Ken Wells are two well renowned online instructors. While Michael is a published author, skilled researcher and entrepreneur; Ken is the author of multiple coaching programs covering topics such as online course creation, sales and marketing, personal transformation and much more. This is one of the best content writing course you will find out there.
You will learn –
– Content Writing Basics and Opportunities
– SEO Basics and how to do research
– How to avoid content writing mistakes
– Marketing a Blog
Rating : 4.4 out of 5. You can Sign up Here.
Review : As a newbie to writing content I didn’t know much of anything when I started this course. I have a site with content, but my traffic is low. This course taught me what I am doing wrong ( which was mostly everything) and what to do to make it right. Also, I now have a great understanding of the field of content writing and what it takes to make it in the business. In my opinion this course over delivered on it’s promise. This is a great course, thanks Mike & Ken for sharing your knowledge. Peace. – Tim Wiesner
Learn how to do web content creation, excel at copy writing, become a proficient blogger and learn much more in this super charged course which will also teach you many aspects of Digital Marketing.
You will learn –
– Basics of content writing and copy writing
– Blog Posts Content Writing
– Business and Ecommerce Writing
– Trainer will also teach you keyword research
Rating : 4.9 out of 5. You can Sign up Here.
Review : Thought I might learn about writing great content, but I am learning so much more. This course is broad in scope, yet still, the course teacher manages to cover each topic thoroughly and with examples. I recommend this to anyone with a website and anyone with a blog. Still more to come, I can’t wait to finish the course. – Florence Hu
9. Effective Content Writing for SEO – How to Write Great Web Content – Better Search Rankings
One of the most important reasons many people invest in content marketing is to get better search rankings. This 4.5 hour long, 50 lecture series on How to Write Great Web Content – Better Search Rankings is an ideal match for people looking for a course on SEO writing or developing a career in Search Engine Optimization industry.
All information is mentioned in detail here.
This is an outstanding course. I’ve never seen keyword/content research done this way. I highly recommend that anyone doing anything online take this course. – Don Killough
This course aptly titled ‘Content is King : How to wrient for the Web’ is a BestSelling Content Writing Training that has been taken up by around 6000 students globally. Instructed by Steve McDonald, it is a 2.5 hour deep dive into figuring where to find killer content ideas, developing those ideas and clearly understanding the audience.
More details here.
This course is very comprehensive, short and sweet. Once you listen to a 5 minute video – the amount of notes you need to take down – runs down to pages and pages. There is such value in every sentence Steve McDonald speaks, that you can’t help but pause the video a million times for every 5 minute video. – Imad ur Rahim
11. Viral Marketing and How to Craft Contagious Content by University of Pennsylvania
Do you wonder what makes viral marketing campaigns work? Learn how to market your ideas, brands or products in the most effective manner possible. Take the journey from word of mouth to online word of mouth with this course created by University of Pennsylvania. Professor Jonah Berger, an expert in the domain helps you understand how campaigns can become more shareable on social media and will teach you to create contagious content, develop sticky messages and get products to catch on.
You can Sign up Here.
8. Selling with Story Writing – For Content Writers and Copywriters
Story writing is one of the oldest forms of effective communication and its power stands true even today. Sometimes what we write is good, but not good enough to truly convince the reader or make them take a decisions. This course by Nick Usborne on Selling Stories -For Content Writers and Copywriters is perhaps a must enroll course not just for serious writers, but for everybody looking at enhancing their skills using story telling.
Highly recommended from our side. Find More Details Here.
Review – Truly enjoyed all the information given here. Now I have a full toolbox of ideas to start working with to craft my own unique stories. Thanks for a great course Nick! – Carol Johnsen
Another good course by Nick is this one on How to Write Better Headlines – For Content, cial. With the world fast turning into a headline reading population, the importance of a strong, catchy and effective headline is much more than before. A good article and a bad headline is like all your effort going down the drain.
This is a great course. Nick explains everything clearly using great examples. Made me look at headlines very differently. I feel better able to have a go at writing more professional headlines now. Lots of useful exercises. I would have appreciated some model answers to the early exercises. Just to know if I was on the right track. – Malene Bertelsen
This udemy course by Sandor Kiss and Patrick Dermak attacks the big problem everybody faces after creating content – sharing. Creating is easy, getting wto be shared is tough. The course also touches upon use of super useful design tool Canva and has a lot of free resources as well.
Know more about the course here.
14. Social Simplified For Artists/Creatives – Personal Branding & Marketing using Writing for Artists and Entrepreneurs
If you are working on your own, wanting to build your brand, not knowing where to begin, then this could be the place to start. A very elaborate course of 4.5 hours teaches you about not just how to write and publish using various social media channels,but also teaches you the business aspect of how to make your solo journey successful. If you are interested in whatsapp, do check out our take on whatsapp marketing.
You can Sign up Here.
Writing content is one thing, optimising it right is another.</stroird course on this list by Nick, he helps you apply Search Engine Optimization like a Pro. He also helps you understand how to sell using content and rock the social world at the same time. Recommended for people doing affiliate marketing and SEO.
You can Sign up here.
Bonus Videos :
Being a Content Marketing Animal by Gary Vaynerchuk
Content Marketing for Startups
So these are what we think make up some of the 10 Best Content Marketing Online Courses for 2018 available on the web. Do share the list with your friends if you found it useful. And don’t miss signing up for our fortnightly newsletter to stay up to date with all such news and updates.