General Motors C-Suite Executive Team [2025]
General Motors (GM) is one of the world’s most iconic automotive companies, leading the charge in electric mobility, autonomous innovation, and sustainable manufacturing. As GM reshapes the future of transportation, its executive leadership plays a pivotal role in driving strategic direction, technological advancement, and global operations. This article introduces the dynamic individuals who make up GM’s C-suite—visionaries behind the company’s evolution into a modern mobility powerhouse.
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General Motors C-Suite Executive Team [2025]
| Name | Title | Key Responsibilities |
|---|---|---|
| Mary T. Barra | Chair & Chief Executive Officer | Leads GM’s global strategy, oversees all operations, and drives the company’s vision for an all-electric future. |
| Mark Reuss | President | Manages global product development, quality, and performance, ensuring alignment with GM’s strategic goals. |
| Paul Jacobson | Executive Vice President & Chief Financial Officer | Oversees GM’s financial operations, including budgeting, forecasting, and investor relations. |
| Shilpan Amin | Senior Vice President & President, GM International | Leads GM’s operations outside North America, focusing on growth and profitability in international markets. |
| Duncan Aldred | Senior Vice President & President, GM North America | Heads GM’s North American operations, focusing on sales, marketing, and regional strategy. |
| Daniel E. Berce | Senior Vice President & President & CEO, GM Financial | Manages GM’s financial services arm, providing financing solutions to customers and dealers. |
| Craig Glidden | Executive Vice President, Legal, Policy, Cybersecurity & Corporate Secretary | Oversees GM’s legal affairs, public policy, cybersecurity, and corporate governance. |
| Alan Wexler | Senior Vice President, Strategy & Innovation | Drives GM’s corporate strategy and innovation initiatives, focusing on future mobility solutions. |
| Lin-Hua Wu | Senior Vice President & Chief Communications Officer | Leads GM’s global communications, including media relations and internal communications. |
| Arden Hoffman | Senior Vice President & Chief People Officer | Manages GM’s human resources, focusing on talent acquisition, development, and organizational culture. |
| Norm de Greve | Senior Vice President & Chief Marketing Officer | Oversees GM’s global marketing strategies, brand management, and customer engagement. |
| Bryan Nesbitt | Senior Vice President, Global Design | Leads GM’s global design efforts, shaping the aesthetic and functional aspects of GM vehicles. |
| Sterling Anderson | Chief Product Officer | Oversees the development and integration of GM’s product portfolio, including EVs and autonomous vehicles. |
| Marissa West | Senior Vice President & President, GM North America | Leads GM’s North American operations, focusing on market growth and operational efficiency. |
1. Mary T. Barra – Chair & Chief Executive Officer
Mary Barra has served as the Chair and CEO of General Motors since 2014, making history as the first woman to lead a major global automaker. Under her leadership, GM has committed to a future defined by electric vehicles (EVs), autonomous innovation, and carbon neutrality by 2040. With a career at GM spanning over four decades, Barra began as a co-op student and rose through the ranks in engineering and manufacturing. She spearheaded GM’s push into electrification with the Chevrolet Bolt and now oversees multibillion-dollar investments in Ultium battery technology and EV infrastructure. Barra is also recognized for fostering an inclusive corporate culture and pushing for diversity in both the workplace and the boardroom. She holds a bachelor’s degree in electrical engineering from Kettering University and an MBA from Stanford University.
2. Mark Reuss – President
Mark Reuss has been with General Motors for over 35 years and currently serves as President, overseeing the company’s global product development, quality, and performance. Known for his engineering acumen, Reuss has played a pivotal role in GM’s transformation into an electric-first company. He led development efforts for the Cadillac LYRIQ and the Hummer EV, and continues to champion innovation across GM’s global design and manufacturing operations. Reuss previously held the position of Executive Vice President of Global Product Development and also served as President of GM North America. He is deeply involved in motorsports and vehicle dynamics and holds a mechanical engineering degree from Vanderbilt University.
3. Paul Jacobson – Executive Vice President & Chief Financial Officer
Paul Jacobson joined GM as CFO in December 2020 after a distinguished 25-year career at Delta Air Lines. At GM, he is responsible for all financial operations including accounting, budgeting, forecasting, investor relations, and risk management. Jacobson has helped GM weather significant macroeconomic shifts while supporting aggressive investment in EVs, autonomous tech, and digital platforms. He played a key role in GM’s strategic allocation of capital toward Cruise and the company’s ongoing software monetization plans. Jacobson is known for his disciplined capital strategy and ability to guide financial transformation during industry disruption. He holds an MBA from Vanderbilt University’s Owen Graduate School of Management.
4. Shilpan Amin – Senior Vice President & President, GM International
Shilpan Amin leads GM’s business outside North America, covering major international markets such as South America, the Middle East, and Asia-Pacific regions (excluding China). He is responsible for driving profitability, regional strategy, and global vehicle program coordination. Previously, Amin served as GM’s Vice President of Global Purchasing and Supply Chain, where he was instrumental in streamlining procurement operations and building supplier resilience. His leadership has supported supply chain digitalization and EV parts standardization. He holds a bachelor’s degree in mechanical engineering and is known for his collaborative approach to expanding GM’s international footprint through partnerships and localized strategies.
5. Duncan Aldred – Senior Vice President & President, GM North America
Duncan Aldred oversees GM’s North American operations, including sales, service, marketing, and customer experience. He is especially known for revamping GM’s truck and SUV lineup under the Chevrolet and GMC brands, significantly improving profitability and brand loyalty. Aldred previously held leadership roles in GM Europe and the UK, gaining extensive experience in brand strategy and regional execution. Under his leadership, the GMC HUMMER EV and Sierra Denali models have received strong market reception. He is credited with advancing dealer transformation strategies and pushing digital retail platforms to enhance the customer journey. Aldred holds a business degree from Liverpool Polytechnic and brings a sharp commercial mindset to the executive team.
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6. Daniel E. Berce – Senior Vice President & President & CEO, GM Financial
Daniel Berce leads GM Financial, the wholly owned captive finance subsidiary of General Motors. In this role, he oversees auto finance solutions that support GM’s dealer network and retail customers globally. Berce has been with GM Financial since 1990 (formerly AmeriCredit) and became CEO in 2005. Under his leadership, GM Financial has evolved from a subprime lender to a full-spectrum, strategic finance provider aligned with GM’s broader sales and mobility objectives. He played a critical role in integrating financial services with GM’s EV and subscription platforms, enabling scalable leasing models for EVs and flexible ownership options. Berce holds a bachelor’s degree in accounting and a law degree, and is widely respected for his disciplined risk management and capital structure leadership.
7. Craig Glidden – Executive Vice President, Legal, Policy, Cybersecurity & Corporate Secretary
Craig Glidden serves as GM’s top legal officer and is responsible for global legal operations, public policy, cybersecurity governance, and corporate secretary duties. Since joining GM in 2015, Glidden has helped the company navigate complex regulatory environments, compliance mandates, and cybersecurity threats, particularly as GM expands into connected vehicle technologies and autonomous driving. He has been instrumental in shaping policy around emerging mobility solutions and has testified before regulatory bodies on issues ranging from data privacy to vehicle safety. Glidden holds a Juris Doctor degree and has previously served as general counsel in the energy sector, bringing broad corporate governance experience to GM’s leadership.
8. Alan Wexler – Senior Vice President, Strategy & Innovation
Alan Wexler is responsible for driving GM’s long-term strategic direction, innovation pipeline, and corporate transformation initiatives. With a strong background in digital transformation and customer experience, Wexler focuses on integrating advanced technologies into GM’s core operations and customer-facing platforms. He has championed initiatives around data analytics, AI-driven business modeling, and new mobility ecosystems, including subscription services and digital vehicle features. Prior to GM, Wexler held executive roles at Publicis.Sapient and other global consultancies, where he led digital strategy for Fortune 500 companies. His approach combines technological foresight with agile execution frameworks to help GM pivot quickly in a rapidly evolving industry.
9. Lin-Hua Wu – Senior Vice President & Chief Communications Officer
Lin-Hua Wu leads General Motors’ global communications strategy, including media relations, internal communications, reputation management, and crisis response. Since joining GM, she has focused on articulating the company’s EV transition, sustainability goals, and technology leadership to a broad set of stakeholders. Wu previously held communications leadership roles at Dropbox and Square, and brings extensive Silicon Valley experience in brand positioning and stakeholder engagement. At GM, she plays a critical role in aligning external messaging with investor expectations, policy developments, and customer narratives. Wu holds a degree in history from Harvard University and is known for blending authenticity and clarity in corporate storytelling.
10. Arden Hoffman – Senior Vice President & Chief People Officer
Arden Hoffman oversees GM’s global human resources strategy, talent management, and organizational development. She is driving the cultural transformation necessary for GM’s shift toward a tech-centered, innovation-driven future. Prior to joining GM, Hoffman led people operations at Dropbox and GE Digital, where she specialized in scaling high-performance teams and managing workforce transitions during periods of rapid growth and disruption. At GM, she has emphasized equity, diversity, and leadership development, while spearheading flexible work policies and talent acquisition in software and engineering. Hoffman holds degrees in psychology and organizational behavior and is a key voice in shaping GM’s future-of-work framework.
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11. Norm de Greve – Senior Vice President & Chief Marketing Officer
Norm de Greve is responsible for GM’s global marketing strategy, brand positioning, and customer engagement across all platforms and regions. With a career that includes serving as CMO at CVS Health, de Greve brings deep expertise in data-driven marketing, customer experience, and brand purpose. At GM, he is focused on modernizing brand storytelling to align with the company’s electric and autonomous vision, ensuring consistency across legacy brands like Chevrolet and Cadillac while also supporting emerging platforms. De Greve leverages advanced analytics and digital tools to tailor campaigns, enhance loyalty, and create integrated marketing experiences that resonate across demographics. He holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree from Ithaca College.
12. Bryan Nesbitt – Senior Vice President, Global Design
Bryan Nesbitt leads General Motors’ global vehicle design operations, overseeing aesthetic direction, design innovation, and concept development across all GM brands. Known for his groundbreaking design work on vehicles like the Chevrolet HHR and Cadillac CTS, Nesbitt has shaped the visual identity of GM’s modern fleet. He is also a key figure in the company’s electric vehicle design strategy, bringing sleek, aerodynamic, and tech-forward design language to models like the Cadillac LYRIQ and Chevy Equinox EV. Nesbitt studied industrial design at the ArtCenter College of Design and has held design leadership roles in both the U.S. and Europe, helping to unify GM’s global design language under a progressive and premium banner.
13. Sterling Anderson – Chief Product Officer
Sterling Anderson joined GM from Aurora Innovation and now serves as Chief Product Officer, leading all aspects of product strategy, development, and portfolio integration. With a background in autonomous systems and product design, Anderson brings a Silicon Valley ethos to GM’s tech evolution. He was instrumental in developing Tesla’s Model X and Autopilot and is now applying that vision to GM’s expanding EV and software-defined vehicle lineup. At GM, he oversees cross-functional alignment across engineering, design, user experience, and digital platforms. His work focuses on creating seamless, intelligent vehicle ecosystems with robust over-the-air capabilities and personalized customer features. Anderson holds degrees from MIT and is known for driving innovation at the intersection of software, mobility, and customer value.
14. Marissa West – Senior Vice President & President, GM North America
Marissa West heads GM’s North American operations, managing the company’s largest market in terms of revenue, manufacturing footprint, and product delivery. She oversees regional strategy, sales performance, supply chain coordination, and cross-brand alignment. West began her GM career as a co-op student and has risen through engineering and operational leadership roles, earning recognition for her strong execution skills and strategic insight. She previously served as President and Managing Director of GM Canada, where she improved market share and introduced key EV platforms. West is a champion of workforce inclusion, community impact, and customer-centric transformation, and holds a mechanical engineering degree from Michigan State University.
15. Gerald Johnson – Executive Vice President, Global Manufacturing & Sustainability
Gerald Johnson is responsible for GM’s global manufacturing operations and sustainability initiatives. With more than four decades at GM, Johnson leads all production, labor relations, and quality functions, and is a driving force behind the company’s shift to sustainable, zero-emission vehicle production. He has led efforts to convert traditional assembly plants into EV hubs, such as Factory ZERO in Detroit, and has been instrumental in expanding GM’s use of renewable energy and waste-reduction systems. Johnson is also a strong advocate for workforce equity and safety, having championed initiatives to create more inclusive and resilient workplaces. He holds a degree in industrial engineering and is frequently cited for his leadership in operational excellence and environmental stewardship.
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16. Rory Harvey – Executive Vice President and President, GM North America (former; replaced by Marissa West)
Rory Harvey previously led GM’s North American operations before being succeeded by Marissa West. During his tenure, he focused on strengthening GM’s retail and dealer networks, improving customer service delivery, and expanding the reach of GM’s EV portfolio. Harvey played a key role in launching high-visibility models like the GMC Hummer EV and Chevrolet Silverado EV. He also contributed significantly to GM’s transition to a digital-first sales experience, enhancing customer engagement through personalized digital touchpoints. With decades of experience across GM’s European and international markets, Harvey left a legacy of commercial agility and operational refinement within GM’s U.S. leadership.
17. Anirvan Coomer – Vice President, Global Electrification & Battery Systems
Anirvan Coomer is tasked with leading GM’s electrification systems, including battery development, energy density optimization, and thermal management. His role is central to GM’s Ultium platform, the modular EV battery architecture that supports everything from small crossovers to full-size trucks. Coomer brings over two decades of battery and EV propulsion experience, including stints at both automotive OEMs and startups. At GM, he focuses on expanding battery supply partnerships, reducing lithium dependency, and improving fast-charging capabilities. His leadership is crucial as GM works toward scaling its EV production and achieving cost parity with internal combustion engines.
18. Travis Hester – Vice President, EV Growth Operations
Travis Hester oversees the operations and scaling of GM’s electric vehicle initiatives, particularly focused on accelerating time-to-market, managing supplier relationships, and establishing EV infrastructure ecosystems. He plays a cross-functional role, coordinating engineering, procurement, and marketing teams to streamline the EV launch process. Hester has previously served as President and Managing Director of GM Canada, where he helped introduce early EV pilot programs. In his current role, he has a major hand in shaping the customer journey for electric mobility, including charging station integration, EV subscriptions, and digital services. Hester holds degrees in mechanical engineering and business and is viewed as one of GM’s key transformation executives.
19. Ken Morris – Vice President, Electric and Autonomous Vehicles
Ken Morris leads GM’s efforts in electric and autonomous vehicle integration, overseeing advanced product development, safety protocols, and commercialization strategy. His work spans GM’s electric portfolio, including Ultium-based models, and advanced driver-assistance systems (ADAS) like Super Cruise. Morris has decades of engineering experience, and his role bridges the gap between innovation and real-world application. He works closely with Cruise and other GM tech subsidiaries to ensure alignment with regulatory expectations, consumer safety, and hardware-software coordination. He is known for driving practical implementation of cutting-edge vehicle technologies with an emphasis on safety, affordability, and customer acceptance.
20. Mike Abbott – Executive Vice President, Software and Services
Mike Abbott joined GM from Apple to lead its software and services division, a newly created role reflecting the increasing importance of digital ecosystems in vehicles. He oversees GM’s in-vehicle software architecture, connected services, and digital commerce platforms. Abbott’s responsibilities include scaling GM’s Ultifi software platform, which enables over-the-air updates, app integration, and new subscription services. His mandate is to drive recurring revenue through digital personalization, entertainment, and mobility services. At Apple, Abbott was known for leading cloud engineering teams, and he brings this same focus on reliability and seamless UX to GM’s vehicle software environment. He holds a computer science degree and is seen as a key player in GM’s transition to becoming a tech-enabled mobility company.
Conclusion
The executive team at General Motors reflects the company’s bold commitment to reshaping the future of mobility. From Mary Barra’s visionary leadership to the operational, financial, and technical expertise of her fellow C-suite members, GM is steering confidently into a world powered by electric, connected, and autonomous vehicles. These leaders not only oversee one of the largest automotive enterprises globally, but also carry the responsibility of redefining sustainability, digital transformation, and customer experience for the next generation.
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