Samsung Electronics C-Suite & Executive Leadership Team [2026]: Who Leads DX, DS and Key Businesses?

Executive Takeaway

Samsung Electronics’ 2026 leadership is built around a dual-CEO model: TM Roh leads Device eXperience (DX), covering major consumer-facing businesses, while Young Hyun Jun leads Device Solutions (DS), Samsung’s semiconductor organization. Executive Chairman Jay Y. Lee provides broader strategic direction, creating a leadership structure centered on consumer ecosystems, advanced chips, AI, manufacturing scale, and long-term technology investment.

Who Should Skip This Article?

Skip this article if you are primarily looking for governance across the wider Samsung Group rather than Samsung Electronics’ operating leadership. This guide focuses on Samsung Electronics, its DX and DS divisions, important regional executives, and selected businesses closely connected with its technology ecosystem.

8. Won-Jin Lee – President & Head of Visual Display Business

Won-Jin Lee was appointed Head of Samsung’s Visual Display Business in May 2026, taking responsibility for one of the company’s most established global product categories. Previously Head of the Global Marketing Office, Lee has extensive experience in content, digital services, partnerships, and marketing, including work that helped establish Samsung’s television and mobile-service businesses. His appointment reflects the growing importance of combining display hardware with software, entertainment, advertising, AI, and connected-home services. Lee is expected to strengthen product competitiveness while identifying new sources of growth beyond conventional television sales. His priorities include premium displays, intelligent viewing experiences, content integration, commercial displays, and deeper connections between Samsung televisions and the wider SmartThings ecosystem.

9. Cheolgi Kim – Head of Digital Appliances Business

Cheolgi Kim leads Samsung Electronics’ Digital Appliances Business, overseeing the company’s global portfolio of refrigerators, washing machines, cooking appliances, vacuum cleaners, air-care products, and other connected household devices. Before assuming the role, he headed strategic marketing for the Mobile eXperience Business, giving him experience in consumer positioning, global product strategy, and ecosystem development. Kim is guiding the appliance organization as Samsung moves from selling individual products toward delivering an integrated AI Home experience. His responsibilities include expanding Bespoke product lines, improving energy efficiency, strengthening quality and reliability, and connecting appliances through SmartThings. His leadership will help determine whether Samsung can translate its strengths in AI, sensors, software, and device connectivity into practical household experiences that reduce routine work and improve convenience.

10. Yong Kwan Kim – President, Corporate Management, Strategy & Operations, Device Solutions Division

Yong Kwan Kim oversees corporate management, strategy, and operations for Samsung’s Device Solutions Division. His role combines semiconductor business planning with capital-investment allocation, operational efficiency, customer negotiations, government engagement, and investor communication. Before taking this position, Kim held leadership assignments across Samsung’s corporate strategy, financial management, business-support, and healthcare-equipment operations. He has also participated in negotiations connected with Samsung’s semiconductor manufacturing expansion in the United States, including its Taylor, Texas, facility. As chip manufacturing becomes more expensive and strategically sensitive, Kim is responsible for ensuring that major investments support long-term competitiveness rather than simply expanding capacity. His work helps connect Samsung’s technology ambitions with financial discipline, regulatory considerations, customer requirements, and shareholder expectations.

11. Jinman Han – President & Head of Foundry Business, Device Solutions Division

Jinman Han leads Samsung’s Foundry Business, which manufactures advanced semiconductors designed by external customers. A Samsung veteran with experience in DRAM and flash design, solid-state-drive development, product planning, strategic marketing, and U.S. semiconductor operations, Han brings both technical knowledge and customer-facing experience to the role. His priorities include improving advanced process technologies, raising manufacturing yields, strengthening customer trust, and increasing the competitiveness of Samsung’s global fabrication network. The foundry business is strategically important because it allows Samsung to participate in demand for AI, mobile, automotive, and high-performance-computing chips even when those products are designed by other companies. Han’s leadership will be measured by Samsung’s ability to convert process innovation into reliable production, stronger customer relationships, and sustainable market growth.

12. Yong-In Park – President & Head of System LSI Business, Device Solutions Division

Yong-In Park heads Samsung’s System LSI Business, which develops logic-semiconductor products such as Exynos processors, ISOCELL image sensors, display-driver integrated circuits, power-management chips, security solutions, and other system components. Since joining Samsung, Park has held leadership positions spanning next-generation product development, sensor research, product planning, sales, and marketing. He played a role in commercializing advanced image-sensor technologies and strengthening Samsung’s position in high-resolution mobile photography. His current mandate is broader, covering semiconductor solutions for smartphones, automotive platforms, artificial intelligence, and connected devices. Park must balance technical performance with energy efficiency, integration, cost, and customer requirements. His leadership supports Samsung’s ambition to compete not only as a chip manufacturer but also as a designer of differentiated semiconductor platforms.

13. Hongkun Park – Head of Samsung Advanced Institute of Technology

Hongkun Park leads the Samsung Advanced Institute of Technology, the company’s central organization for long-term scientific and technological research. Park is also a distinguished Harvard University professor whose academic work spans chemistry, physics, nanoscience, and quantum science and engineering. His appointment brings an external research perspective to Samsung’s efforts to identify technologies that may shape future semiconductor, computing, materials, energy, and device platforms. Unlike product-development teams working toward immediate commercial launches, SAIT investigates foundational breakthroughs with longer development horizons. Park’s role is to strengthen collaboration between academic research and industrial engineering while helping Samsung select areas where early scientific investment can create durable competitive advantages. His leadership expands the company’s focus beyond current product cycles toward discoveries that could define entirely new markets.

14. Hansung Ko – Head of Future Business Division

Hansung Ko leads Samsung Electronics’ Future Business Division, which is responsible for identifying and developing growth opportunities beyond the company’s established semiconductor, mobile, display, and appliance operations. Before taking this position, Ko served as CEO of Samsung Bioepis and built experience developing businesses in the biotechnology sector. That background is valuable for a role requiring Samsung to evaluate industries with long investment cycles, complex regulation, and high technological barriers. Ko’s team examines emerging markets, potential partnerships, investment opportunities, and technologies that could become meaningful future businesses. His mandate is not limited to predicting trends; it involves creating credible pathways from research or investment to scalable commercial operations. The division helps Samsung reduce dependence on mature categories while building its next generation of growth engines.

15. Yoonie Joung – President & CEO, Samsung Electronics North America

Yoonie Joung leads Samsung Electronics North America, overseeing regional growth, customer engagement, brand development, and coordination across Samsung’s diverse businesses in the United States and Canada. A Samsung veteran of more than three decades, Joung began his career as an engineer and later held leadership roles in strategic planning, alliances, product management, mobile operations, and international subsidiaries. His previous assignments include leading Samsung businesses in Brazil and Turkey, heading Samsung Electronics America’s Mobile Division, and managing the Global Strategic Marketing Office. This broad experience gives him a cross-functional view of Samsung’s consumer, enterprise, and technology portfolio. In North America, his priorities include strengthening customer loyalty, expanding AI-enabled offerings, supporting major investments, and aligning Samsung’s regional organizations around a unified growth strategy.

16. Dave Das – Executive Vice President, Mobile eXperience Business, Samsung Electronics America

Dave Das leads the Mobile eXperience Business for Samsung Electronics America, carrying responsibility for revenue, profitability, and market-share growth across the company’s U.S. mobile operations. His remit includes carrier and national-retail relationships, mobile products and services, integrated marketing, mobile strategy, business-to-business sales, computing, wearables, production coordination, and Samsung’s expanding physical retail presence. Das has spent more than two decades with Samsung and has held roles in corporate strategy, U.S. operations, global mobile leadership, and regional management, including serving as President of Samsung Electronics Iberia. His experience across markets helps him adapt Samsung’s global mobile strategy to U.S. customer expectations, distribution structures, and carrier partnerships. He is also central to commercializing Galaxy AI and strengthening Samsung’s direct relationship with consumers.

17. Michael McDermott – Executive Vice President, Consumer Electronics Business, Samsung Electronics America

Michael McDermott oversees Samsung Electronics America’s Consumer Electronics Business, including home appliances, televisions, audio products, monitors, memory products, and display categories. He is responsible for U.S. go-to-market strategy, demand generation, marketing, channel relationships, sales execution, and commercial performance across this broad portfolio. McDermott brings more than three decades of leadership experience in retail, consumer products, category management, and distribution, including senior roles at Newell Brands, Bass Pro Shops, Lowe’s, and GE. At Samsung, he is tasked with turning advances in AI, connected appliances, premium displays, and smart-home technology into compelling propositions for U.S. households and retailers. His role requires close coordination between product teams, marketing functions, retail partners, and Samsung’s wider connected-device strategy.

18. Allison Stransky – Chief Marketing Officer, Samsung Electronics America

Allison Stransky serves as Chief Marketing Officer of Samsung Electronics America, directing brand strategy, integrated marketing, customer engagement, corporate citizenship communications, and initiatives that connect Samsung’s technology with American consumers. Her work extends beyond conventional product promotion to topics such as AI literacy, STEM education, accessibility, community engagement, and responsible technology adoption. Stransky has represented Samsung in partnerships designed to help students and educators understand emerging technologies and apply them to practical social challenges. As Samsung introduces AI across mobile devices, televisions, appliances, and services, her role is to communicate a coherent value proposition without allowing the technology to appear fragmented or overly complex. She also helps position Samsung as both a consumer-technology leader and a contributor to education and community development.

19. Cordell Hull – Executive Vice President & Head of Public Affairs, Samsung Electronics America

Cordell Hull leads public affairs for Samsung Electronics America, managing the company’s engagement with government officials, policymakers, regulators, industry associations, and other public stakeholders. His portfolio is particularly important because Samsung operates across sectors influenced by trade policy, semiconductor incentives, data governance, artificial intelligence regulation, environmental standards, telecommunications rules, and advanced-manufacturing policy. Hull helps communicate Samsung’s positions on these issues while supporting cooperation between the company and U.S. institutions. He also represents Samsung in discussions connected with workforce development, STEM education, domestic investment, and community initiatives. As technology supply chains become more closely linked with national economic and security priorities, Hull’s role helps Samsung navigate regulatory complexity while building long-term credibility with policymakers and the communities affected by its operations.

20. Shane Higby – Head of Home Entertainment, Samsung Electronics America

Shane Higby leads Samsung Electronics America’s Home Entertainment business, overseeing the U.S. strategy for televisions, soundbars, premium screens, lifestyle displays, and related entertainment technologies. His responsibilities include product positioning, retail execution, channel coordination, commercialization, and responding to changing consumer preferences in areas such as OLED, Neo QLED, Micro RGB, large-screen viewing, gaming, and art-based displays. Higby is responsible for maintaining Samsung’s strong market position while ensuring that new display technologies offer meaningful improvements in picture quality, design, sound, personalization, and connected services. His work also supports the integration of televisions into Samsung’s broader AI and SmartThings ecosystem, transforming the screen from a standalone entertainment product into a central interface for content, information, and connected-home experiences.

21. Chung Yi – President & CEO, Samsung Display

Chung Yi serves as President and CEO of Samsung Display, a strategically important Samsung affiliate that develops and manufactures display panels for smartphones, tablets, laptops, monitors, televisions, automotive systems, and other devices. He leads the company as display technology enters a new phase shaped by artificial intelligence, foldable products, advanced automotive interfaces, and demand for thinner, brighter, and more energy-efficient panels. Samsung Display is particularly influential in OLED technology, including flexible and foldable displays, mobile panels, information-technology displays, and large-format QD-OLED products. Chung’s priorities include strengthening manufacturing competitiveness, responding to major global customers, expanding new display applications, and maintaining technological differentiation as competitors invest heavily in OLED and next-generation panel production.

22. Joo Sun Choi – President & CEO, Samsung SDI

Joo Sun Choi leads Samsung SDI, the Samsung affiliate focused on batteries and electronic materials. Appointed President and CEO after previously heading Samsung Display, Choi brings extensive experience in advanced manufacturing, electronics engineering, and technology-intensive global businesses. Samsung SDI develops batteries for electric vehicles, energy-storage systems, and information-technology devices, alongside electronic materials used in semiconductor and display manufacturing. Choi’s leadership priorities include improving battery quality, strengthening cost competitiveness, diversifying customer orders, and accelerating development of all-solid-state, sodium-ion, lithium-metal, and other next-generation battery technologies. His role is strategically significant because energy storage is central to electric mobility, renewable-power systems, and portable electronics, making Samsung SDI an important component of the wider Samsung technology portfolio.

Conclusion

Samsung Electronics’ leadership team reflects the scale and complexity of a company operating across semiconductors, mobile devices, displays, home appliances, telecommunications infrastructure, and connected digital services. Under the strategic oversight of Jay Y. Lee and the co-CEO leadership of Young Hyun Jun and TM Roh, Samsung is pursuing stronger coordination between its Device Solutions and Device eXperience businesses. Executives across memory, foundry, System LSI, mobile technology, artificial intelligence, design, networks, displays, and regional operations are collectively responsible for strengthening execution while preparing the company for new growth opportunities.

Samsung’s future competitiveness will depend on its ability to convert research, manufacturing scale, and ecosystem integration into meaningful advantages across AI, advanced chips, smart devices, next-generation displays, and energy technologies. Its evolving executive structure demonstrates a clear emphasis on accountability, operational discipline, and long-term innovation. At DigitalDefynd, we continue to examine the leadership teams shaping the world’s most influential organizations. Explore our featured C-suite and executive leadership programs from leading institutions such as Wharton, MIT, Oxford, and Stanford to strengthen your strategic thinking, decision-making capabilities, and readiness for senior leadership roles.