5 Best Advertising & Public Relations Courses [2019] [UPDATED]

best advertising and public relations course class certification training online

25 Experts have compiled this list of Best Advertising & Public Relations Course, Tutorial, Training, Class, and Certification available online for 2019. It includes both paid and free resources to help you to learn about Advertising & Public Relations and these courses are suitable for beginners, intermediate learners as well as experts.

5 Best Advertising & Public Relations Courses, Certification & Training [2019] [UPDATED]

 

1. Advertising & Public Relations Certification by IE Business School (Coursera)

ie higher educationIn this course, you will learn about the most important issues that are encountered while planning and evaluating marketing communications strategies and executions. The lessons will show you how to combine the appropriate theories and models with practical information to make better marketing communications decisions. After the completion of the lessons, you will be able to use integrated marketing communications in the process of creating valuable brands and winning your customers.

 

Key USPs –

– The instructor guides you through the process of learning with the help of expert interviews from international marketing firms.

– Lectures are accompanied by interesting real-life examples.

– Gain the knowledge to make the correct decision when it comes to communications and the placement of advertising and digital marketing.

– Complete the graded assessments to earn the completion certificate.

– Plenty of quizzes, exercises, readings are available to brush up the topics covered in the program.

 

Duration: 4 weeks, 2 to 4 hours per week

Rating: 4.7 out of 5

You can Sign up Here

 

Review : This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience. – WR

 

 

2. Content, Advertising & Social IMC by Northwestern University (Coursera)

Northwestern UniversityIf you want to learn how marketers successfully navigate today’s media landscape then this is the place to be. The classes will teach you how to develop engaging content for your audience. A panel of expert will show you the integrated approaches that utilize platform specific messaging to grow your market share. The program also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe. In addition to all these, you will also learn the secrets to advertising on Facebook and other social sites.

 

Key USPs-

– Gain gamification tips to keep your audiences coming back for more.

– Understand the importance of quality content.

– Debunk the paid/owned/earned media riddle and replace it with an integrated who/what/where approach. 

– Develop and measure key performance indicators for your programs.

– Lessons are followed by quizzes at regular intervals.

– Get hands-on and work with tools to complete the practical assignments.

 

Duration: 4 weeks, 1 to 3 hours per week

Rating: 4.7 out of 5

You can Sign up Here

 

Review : This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs – RR

 

 

3. Public Relations Courses & Classes Online (Udemy)

This platform provides you with a list of over 50 classes on the various aspects of public relations and marketing. Divided into three difficulty levels – beginner, intermediate and advanced, there are courses for varying kinds of requirements. Explore the options like how to get press coverage for your business, publicity and public relations for branding, startup PR, master PR publicity skills and more. Upon the completion of your chosen training, you will be able to apply your newly acquired skills and take on more challenging certification. In case you are not sure about the suitable course, you can use the filter available on the website to narrow your choices.

 

Key USPs-

– Get publicity for your business and get exposure to massive new audiences.

– Pitch journalists in effective ways that work.

– Get help from the instructors if you have any doubts.

– Lectures + Downloadable resources + Articles + Full lifetime access

– Available at an affordable price on Udemy.

 

Duration: Self-paced

Rating: 4.4 out of 5

You can Sign up Here 

 

 

4. Public Relation Classes (Skillshare)

Skillshare has compiled a list of classes to help you develop skills required to work in the field of public relations. The lessons are concise and comprise of a series of short videos. Captivation marketing, intro to PR, DIY public relations, storytelling for small businesses, fundamentals of content marketing are some of the top choices on this platform.

 

Key USPs –

– Walk through the three stages of attention and seven captivation triggers that hook people to your product and brand.

– Work on the class projects and integrate and apply all the concepts covered throughout the lectures.

– Grab more attention and build long term loyalty among your community.

– The concise lectures allow you to implement the concepts covered in the videos instantly.

 

Duration: Self-paced

Rating: 4.4 out of 5

You can Sign up Here

 

 

5. Advertising and Society by Duke University (Coursera)

This comprehensive program examines the relation of advertising to society, culture, history, and the economy. You will learn to analyze the complex levels of meaning in both print advertisements and television commercials with the help of contemporary theories about visual communication.  Apart from this, there is a wide range of topics covered in this course such as the origin of advertising, the depiction of race, gender and sexuality, and ethics. The lessons also discuss the theoretical frameworks and apply them to specific advertisements.

 

Key USPs-

– A list of free resources is suggested that can supplement the learning experience along with the video lectures.

– Relevant illustrations and slides make the lessons engaging.

– Take the weekly quizzes that appear as stand-alone homework.

– The flexible deadline allows you to learn at your own pace.

 

Duration: 9 hours

Rating: 4.7 out of 5

You can Sign up Here

 

Review : What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O’Barr. – KD

 

So that was our take on the best Advertising & Public Relations courses, certifications, and tutorials online. Hope you found what you were looking for. Wish you a Happy Learning!