7 Best B2B Business Marketing Courses [2019] [UPDATED]

best b2b business marketing course class certification training online

25 Experts have compiled this list of Best Business B2B Marketing Course, Tutorial, Training, Class, and Certification available online for 2019. It includes both paid and free resources to help you to learn about Business B2B Marketing and these courses are suitable for beginners, intermediate learners as well as experts. Don’t forget checking our compilation of best digital marketing certifications and digital marketing courses online.

 

7 Best B2B Business Marketing Courses, Training, Certification and Classes Online [2019] [UPDATED]

1. International B2B (Business to Business) Marketing (Coursera)

This course is designed to help you to gain a unique perspective into the differentiating aspects of B2B and B2C marketing among others. Along with this, you will also understand the techniques and methodologies implemented by the companies to expand by cross country and cross-industry innovation. By the end of the lessons, you will be able to understand how different approaches and strategies covered in the videos can be used to solve the problems faced in the real world. Editor’s Note: If you are a B2B Marketing Manager thinking of making the switch to product management, then we have got the perfect compilation of product management certification for you.

 

Key USPs –

– Gain insights about Cross Country & Cross Industry Innovation approach and best practices via interviews with the experts in this field.

– Approach the problems with an inter-organizational point of view and work on the necessary details to come up with a solution.

– The classes are conducted by a renowned expert in this field with years of experience.

– Look into the factors that play a key role in decision making at buying centers.

– Plenty of quizzes, exercises, readings are available to brush up the topics covered in the program.

– Attempt the graded problem sets to measure your grasp on the lectures and pass them to earn the course completion badge.

 

Duration: 3 weeks of study, 1 to 2 hours per week

Rating: 4.5 out of 5

You can Sign up Here

 

Review : Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir. -VS

 

 

2. B2B Marketing Courses Online (LinkedIn Learning – Lynda)

This platform provides you with a list of over 50 classes on the various aspects of business-to-business marketing. Divided into three difficulty levels – beginner, intermediate and advanced, there are courses for varying kinds of requirements. Explore the different foundational skills, growth system, future trends, decision making and more. Upon the completion of your chosen training, you will be able to apply your newly acquired skills and take on more challenging certification. Additionally, the classes help you to understand the importance of customer relationship management. 

 

Key USPs-

– Take the lectures that suit your requirement, based on your experience level.

– Take a look at the best practices, advice and implement them in your strategies.

– The initial videos of the training give you an overview of the content of the programs and the guidelines to attempt the exercises.

– The real-world examples make the classes much more interesting and clear.

– Plenty of assignments to practice the concepts covered in the videos and they can be accessed both online and offline.

– The study materials and videos can be accessed for free for the first thirty days of enrolling in the course.

 

Duration: Self-paced

Rating : 4.5 out of 5

You can Sign up Here 

 

 

3. B2B Pricing Strategy Online Program (IMD)

In this program, you will learn how to evaluate the worth of your products and gain an in-depth understanding of value-based pricing. Work on your capabilities to perform procurement negotiation and development pricing. By working on these skills you will be able to influence your customers and optimize profits.     

 

Key USPs-

– Improve your pricing capabilities and the organization’s profit margin.

– Work on assignments to measure your understanding of the topics covered.

– Explore case studies and multi-industry examples to see how these challenges are solved in real life situations.

– The classes emphasize learning by doing.

 

Duration: 5 weeks

Rating: 4.5 out of 5

You can Sign up Here 

 

 

4. B2B Marketing Foundations Training (LinkedIn Learning – Lynda)

Primarily aimed at beginners, this training will introduce you to the tactics to market your products to other business more effectively. Instructor Dina Shapiro will guide you through the essential basics of business to business marketing and show you how to create the desired impact. Learn how to set objectives, benchmark your efforts against your competition and avoid mistakes. End the program by going over the importance of measuring and tracking your efforts and the benefits of using a CRM system.

 

Key USPs-

– Explore the roles of a B2B marketer and maximize their relationship with sales.

– The lectures include a detailed explanation of how to handle the exercises.

– Exercises and videos are available for online attendance and attempt as for offline use.

– Identify your competitions and future trends along with developing marketing strategies.

– Write an insightful creative brief, develop buyer personas and optimize the process.

– The training is divided into sections along with relevant chapter quizzes.

– The complete study materials are available for free after the first month of signing up.

 

Duration: 58 minutes

Rating : 4.5 out of 5

You can Sign up Here 

 

 

5. Fundamentals of Digital Marketing, Social Media, and E-Commerce (edX)

If you are looking forward to understanding how the digital economy works and develop critical insights necessary to succeed in e-commerce, digital and social media marketing then look no further. The complete content is organized around four broad themes and cover the topics thoroughly. Learn about the behavioural foundations of online-offline landscapes and the methods to navigate through it. No prior experience is required to enroll in this certification but a basic knowledge of branding, segmentation and customer analysis may be beneficial. With equal emphasis on theoretical and practical concepts and experience, it is easy to see why it is a crowd favorite. You may also be interested in checking out our compilation of social media marketing courses.

 

Key USPs-

– Learn to market yourself and your products more effectively and efficiently.

– Get the opportunity to work with and navigate the real world applications of digital marketing and e-commerce methods.

– Well designed and easy to understand materials along with practical examples and clarifications.

– Leverage new models in business and e-commerce to increase profitability.

– The lectures are divided into relevant sections which makes it easy to navigate through them.

– Pass the graded exams to earn the certification for each course in the program.

 

Duration: 6 weeks, 2 to 3 hours per week

Rating : 4.5 out of 5

You can Sign up Here

 

 

6. Lead Generation Machine: Cold Email B2B Sales Master Course (Udemy)

In this program, you will learn to create a lead generation machine for developing consistent new leads and prospects to grow your business. Gain new clients, send cold emails and handle objections among other skills. Understand how to debunk myths and set goals to maximize the impact of your organization. By the end of the course, you will become more influential, persuasive and be ready to take crucial decisions.

 

Key USPs –

– Learn the cold email methodology to get the meeting opportunities with potential clients.

– The instructor explains the concepts in a concise and clear manner which makes it easy to understand.

– Attempt the exercises and follow the additional resources to enhance your learning experience.

– No prerequisite or specific software is required to get started with the lessons.

– 59 Lectures + 13 Downloadable Resources + Full Lifetime Access

– The certification can be earned for a nominal fee on the e-learning platform Udemy.

 

Duration: 4 hours

Rating: 4.7 out of 5

You can Sign up Here

 

Review : Before the course: no idea on how to do B2B sales for SaaS. After the course: Several clear action plans on how to do B2B SaaS. I would not add a thing, I wouldn’t take out a thing, this course was just perfect. Also, he doesn’t just lecture but also explainsh the “why” for every technique, which gives a deeper understanding. The course instructs how to do a task, where to find resources and tools and what do expect. Overall, fantastic course. -Omer Usanmaz

 

 

7. LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn (Udemy)

Throughout the duration of the classes, you will go over the techniques to utilize LinkedIn lead generation and marketing. The lectures include topics such as optimization of your profile on the social media platform, sending cold emails strategies to capture the attention of the target audience. As all the concepts are covered from the very scratch so it can be taken by anyone irrespective of their experience level.

 

Key USPs –

– Create groups and company page on the website to build your profile credibility.

–  Drive traffic to your website using relevant videos and blog post.

– The instructor guides you over the most effective strategies to garner audience attention.

– Use the additional resources and materials to supplement the skills acquired from the videos.

– 20 Lectures + 14 Downloadable Resources + Full Lifetime Access

– The certification can be earned at an affordable fee on the e-learning website Udemy.

 

Duration: 2 hours

Rating: 4.5 out of 5

You can Sign up Here

 

Review : Patrick has put together an incredibly useful course on Linkedin and I took a lotta value from it. This course is a true game changer and I am ready to apply the knowledge for my own business. I personally purchase every course Patrick puts out and I would recommend you to do just the same thing. Thanks, Patrick, love the course and can’t wait to see you in the next one!!! -Nikolas Pulido

 

 

So that was our take on the best Business B2B Marketing courses, certifications, and tutorials online. Hundreds of experts come together to handpick these recommendations based on decades of collective experience.