10 Best B2B Business Marketing Courses [2021 OCTOBER] [UPDATED]

best b2b business marketing course class certification training online

25 Experts have compiled this list of Best Business B2B Marketing Course, Tutorial, Training, Class, and Certification available online for 2021. It includes both paid and free resources to help you to learn about Business B2B Marketing and these courses are suitable for beginners, intermediate learners as well as experts. Don’t forget checking our compilation of best digital marketing certifications and digital marketing courses online.


10 Best B2B Business Marketing Courses, Training, Certification and Classes Online [2021 OCTOBER] [UPDATED]

1. Top B2B Business Development Courses (Udemy)

If you want to expand your business development skills to grow your B2B business, this set of courses is an excellent option. It consists of multiple learning outcomes, including the bestseller courses like Business Development & B2B Sales, LinkedIn Marketing Lead Generation, and Small Business Lead Generation. Joining any of these classes will enable you to learn the proven sales valley methodology to build business relationships and generate sales. You’ll gain an in-depth understanding of different types of business development deal structures that can be used to grow business. All courses can be completed from the comfort of your home with a 30-days money-back guarantee if the course content isn’t helpful.


Key USPs – 

– Learn to generate a massive number of leads with cutting edge sales & marketing LinkedIn lead generation strategies

– Know how to optimize your LinkedIn profile to get 10x more visibility and generate leads while turning your conversations into real meetings

– Gain knowledge about multiple lead generation tools to get unlimited email addresses, lead generation script to connect with people

– Know about the common pitfalls of nasty cold email, how to craft body copy to convert leads into potential buyers based on frameworks


Duration: Variable

Rating: 4.7 out of 5

You can Sign up Here



2. B2B Marketing Strategy (Online) (Columbia Business School)

columbia business schoolColumbia Business School offers this B2B Marketing Strategy Course that helps you in understanding the market value of the product so you can successfully market it to other businesses. Here you will learn how to stay calm while representing your product in front of the potential customers, and how the leading companies all over the world solve their business-related problems in their daily lives. Miklos Sarvary, the creator of this course, is a renowned business faculty who has a wide knowledge of marketing and he will teach you how to compete in this growing marketing world.


Key USPs –

– This course is perfect for beginners, intermediate, and even for the expert level managers.

– The on-demand videos, cohort-based practices, case studies, and real-world applications will help you to improve your business strategy and setting your profit goals.

– Learn the process of decision-making, pricing, marketing, branding, and social media strategies, and gaining competitive advantages.

– You will get the option of downloading the brochure. After completing the course, you will get a course completion certificate.


Duration: 6 weeks online, 6-8 hours per week

Rating: 4.6 out of 5

You can Sign up Here



3. International B2B (Business to Business) Marketing (Coursera)

This course is designed to help you to gain a unique perspective into the differentiating aspects of B2B and B2C marketing among others. Along with this, you will also understand the techniques and methodologies implemented by the companies to expand by cross country and cross-industry innovation. By the end of the lessons, you will be able to understand how different approaches and strategies covered in the videos can be used to solve the problems faced in the real world. Editor’s Note: If you are a B2B Marketing Manager thinking of making the switch to product management, then we have got the perfect compilation of product management certification for you.


Key USPs –

– Gain insights about Cross Country & Cross Industry Innovation approach and best practices via interviews with the experts in this field.

– Approach the problems with an inter-organizational point of view and work on the necessary details to come up with a solution.

– The classes are conducted by a renowned expert in this field with years of experience.

– Look into the factors that play a key role in decision making at buying centers.

– Plenty of quizzes, exercises, readings are available to brush up the topics covered in the program.

– Attempt the graded problem sets to measure your grasp on the lectures and pass them to earn the course completion badge.


Duration: 3 weeks of study, 1 to 2 hours per week

Rating: 4.5 out of 5

You can Sign up Here


Review : Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir. -VS



4. Digital Marketing Strategies: Data, Automation, AI & Analytics (Kellogg School of Management)

This professional executive program is organized by experienced faculty members of Kellogg School of Management to help you learn all about digital marketing. Joining this learning journey will help you understand new technologies like mobile, cloud computing, and artificial intelligence. You’ll learn about modern marketing practices from an organizational perspective. The specialization covers essential learning topics like understanding customer behavior, customer segmentation, behavioral marketing. Moreover, you’ll get to work on a marketing transformation challenge that will teach you how to identify a business challenge and solve it with a marketing solution. After finishing the program, you’ll be able to discover AI technologies and apply them to your organization.


Key USPs –

– Learn and understand how prominent companies apply cutting-edge AI, automation, and customer journey mapping to make better decisions and gain efficiencies

– Know about new methodologies to gain better customer insights and how to align data on customer passions and pain points with your strategy

– Learn to utilize data-driven techniques to understand your customers and create targeting strategies with response-based segmentation

– Learn from real-world examples of effective brand storytelling, and implement your storytelling strategy across media and digital platforms


Duration: 2 months, 4-6 hours/week

Rating: 4.6 out of 5

You can Sign up Here


Review: Professor Sawhney is very engaging and savvy. He is able to navigate across marketing and technology challenges across different industries and always offers fresh and relevant perspectives to approaching business transformation and elevating marketing standards to the highest level. – Belines Bartra



5. Professional Certificate in Digital Marketing (Kellogg School of Management)

Ideally designed for business marketers, sales executives, or industry leaders, this professional certification program can help you learn everything about digital marketing. It is prepared in collaboration with Northwestern University to help you build advanced online marketing skills like content creation, optimizing campaigns, and automate tasks. You’ll gain hands-on experience in digital marketing skills like search engine marketing, social media, SEO, email marketing, and display ads. The curriculum is equipped with high-quality video lectures, graded assignments, quizzes, and other study material to provide additional knowledge of digital marketing. Upon completing the syllabus, you’ll be able to develop advanced strategies on social media by planning, creating, and promoting compelling content for products or services.


Key USPs –

– A demanding course that provides you advanced study material to learn the hidden concepts and strategies of digital marketing

– Learn to boost and manage your marketing strategies with intelligent metrics like SMART goals, email marketing, social media, and display ads

– Enroll yourself in career-focused webinars, networking events, and assignments to expand your professional development skills

– Determine the right career path in digital marketing, locate your influencers, create an effective resume, and build your network


Duration: 6 months, 15-20 hours/week

Rating: 4.5 out of 5

You can Sign up Here



6. B2B Marketing Courses Online (LinkedIn Learning)

This platform provides you with a list of over 50 classes on the various aspects of business-to-business marketing. Divided into three difficulty levels – beginner, intermediate and advanced, there are courses for varying kinds of requirements. Explore the different foundational skills, growth system, future trends, decision making and more. Upon the completion of your chosen training, you will be able to apply your newly acquired skills and take on more challenging certification. Additionally, the classes help you to understand the importance of customer relationship management. 


Key USPs-

– Take the lectures that suit your requirement, based on your experience level.

– Take a look at the best practices, advice and implement them in your strategies.

– The initial videos of the training give you an overview of the content of the programs and the guidelines to attempt the exercises.

– The real-world examples make the classes much more interesting and clear.

– Plenty of assignments to practice the concepts covered in the videos and they can be accessed both online and offline.

– The study materials and videos can be accessed for free for the first thirty days of enrolling in the course.


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here 



7. B2B Marketing Foundations Training (LinkedIn Learning)

Primarily aimed at beginners, this training will introduce you to the tactics to market your products to other business more effectively. Instructor Dina Shapiro will guide you through the essential basics of business to business marketing and show you how to create the desired impact. Learn how to set objectives, benchmark your efforts against your competition and avoid mistakes. End the program by going over the importance of measuring and tracking your efforts and the benefits of using a CRM system.


Key USPs-

– Explore the roles of a B2B marketer and maximize their relationship with sales.

– The lectures include a detailed explanation of how to handle the exercises.

– Exercises and videos are available for online attendance and attempt as for offline use.

– Identify your competitions and future trends along with developing marketing strategies.

– Write an insightful creative brief, develop buyer personas and optimize the process.

– The training is divided into sections along with relevant chapter quizzes.

– The complete study materials are available for free after the first month of signing up.


Duration: 58 minutes

Rating : 4.5 out of 5

You can Sign up Here 



8. Fundamentals of Digital Marketing, Social Media, and E-Commerce (edX)

If you are looking forward to understanding how the digital economy works and develop critical insights necessary to succeed in e-commerce, digital, and social media marketing then look no further. The complete content is organized around four broad themes and covers the topics thoroughly. Learn about the behavioral foundations of online-offline landscapes and the methods to navigate through them. No prior experience is required to enroll in this certification but a basic knowledge of branding, segmentation, and customer analysis may be beneficial. With equal emphasis on theoretical and practical concepts and experience, it is easy to see why it is a crowd favorite. You may also be interested in checking out our compilation of social media marketing courses.


Key USPs-

– Learn to market yourself and your products more effectively and efficiently.

– Get the opportunity to work with and navigate the real world applications of digital marketing and e-commerce methods.

– Well designed and easy to understand materials along with practical examples and clarifications.

– Leverage new models in business and e-commerce to increase profitability.

– The lectures are divided into relevant sections which makes it easy to navigate through them.

– Pass the graded exams to earn the certification for each course in the program.


Duration: 6 weeks, 2 to 3 hours per week

Rating : 4.5 out of 5

You can Sign up Here



9. Lead Generation Machine: Cold Email B2B Sales Master Course (Udemy)

In this program, you will learn to create a lead generation machine for developing consistent new leads and prospects to grow your business. Gain new clients, send cold emails and handle objections among other skills. Understand how to debunk myths and set goals to maximize the impact of your organization. By the end of the course, you will become more influential, persuasive and be ready to take crucial decisions.


Key USPs –

– Learn the cold email methodology to get the meeting opportunities with potential clients.

– The instructor explains the concepts in a concise and clear manner which makes it easy to understand.

– Attempt the exercises and follow the additional resources to enhance your learning experience.

– No prerequisite or specific software is required to get started with the lessons.

– 59 Lectures + 13 Downloadable Resources + Full Lifetime Access

– The certification can be earned for a nominal fee on the e-learning platform Udemy.


Duration: 4 hours

Rating: 4.7 out of 5

You can Sign up Here


Review : Before the course: no idea on how to do B2B sales for SaaS. After the course: Several clear action plans on how to do B2B SaaS. I would not add a thing, I wouldn’t take out a thing, this course was just perfect. Also, he doesn’t just lecture but also explainsh the “why” for every technique, which gives a deeper understanding. The course instructs how to do a task, where to find resources and tools and what do expect. Overall, fantastic course. -Omer Usanmaz



10. LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn (Udemy)

Throughout the duration of the classes, you will go over the techniques to utilize LinkedIn lead generation and marketing. The lectures include topics such as optimization of your profile on the social media platform, sending cold emails strategies to capture the attention of the target audience. As all the concepts are covered from the very scratch so it can be taken by anyone irrespective of their experience level.


Key USPs –

– Create groups and company page on the website to build your profile credibility.

–  Drive traffic to your website using relevant videos and blog post.

– The instructor guides you over the most effective strategies to garner audience attention.

– Use the additional resources and materials to supplement the skills acquired from the videos.

– 20 Lectures + 14 Downloadable Resources + Full Lifetime Access

– The certification can be earned at an affordable fee on the e-learning website Udemy.


Duration: 2 hours

Rating: 4.5 out of 5

You can Sign up Here


Review : Patrick has put together an incredibly useful course on Linkedin and I took a lotta value from it. This course is a true game changer and I am ready to apply the knowledge for my own business. I personally purchase every course Patrick puts out and I would recommend you to do just the same thing. Thanks, Patrick, love the course and can’t wait to see you in the next one!!! -Nikolas Pulido



So that was our take on the best Business B2B Marketing courses, certifications, and tutorials online. Hundreds of experts come together to handpick these recommendations based on decades of collective experience.