7 Best + Free Brand Management Courses & Classes [2020]

best brand management courses classes certification training online

After conducting in-depth research, our team of 25+ experts has compiled this list of Best Seven Brand Management Courses, Classes, Tutorials, Training, and Certification programs available online for 2020. This list includes both free and paid courses to help you learn business management. Also, it is ideal for beginners, intermediates, as well as experts. Check out our compilation of Best Business Courses. 

 

7 Best + Free Brand Management Courses & Classes [2020]

1. Strategies that Build Winning Brands (Kellogg School of Management)

This program is specially designed for business marketers and managers who want to learn effective strategies to build a valuable reputation of their brands in the market. The course is developed in collaboration with Northwestern Executive Education to help you find growth and long-term profitability by offering differentiated products and services. During the sessions, you will learn how to develop a brand’s positioning, character, and purpose while evaluating the health of your brand with different approaches. After finishing this course, you will be able to represent yourself various roles, such as Brand Manager, Founder, Brand Ambassador, Marketer, General Manager, etc.

 

Key USPs –

– Created by the best instructors of Kellogg School of Management to help individuals learn brand management and brand strategies.

– Learn how to make smart brand portfolio decisions and manage growth for your business, as well as learn to create a robust marketing plan for a real-world scenario.

– Be able to drive growth and defend your business against competitive attacks with a financial risk assessment.

– Included with a lot of quizzes, practice notes, hands-on exercises, graded quizzes, and real-world examples to provide you the best learning experience.

 

Duration: 6 weeks, 4-6 hours/week

Rating: 4.5 out of 5

You can Sign up Here

 

2. Brand Management by London Business School (Coursera)

Developed by Professor Nader Tavassoli of London Business School, this course provides a brand workout for your own brands and guest videos from leading branding professionals. It is entirely focused on changing your conception of brands as your business visual identity and image so that you can experience customer journey along with your business. During the classes, the instructor will assist you via video lectures to help you learn how to shape brands from an extensive organizational perspective, how to lead brand-led culture variation with human resource attempts at the core, and how to drive potential customers to your brand. Besides, you will also get access to multiple graded assignments, quizzes, hands-on exercises, and more. Also, check our Best Brand Strategy Courses.

 

Key USPs –

– A comprehensive and knowledgeable course that focuses on teaching you how to build brands in multi-brand companies, across cultures and geographies.

– Learn how you can calculate the strength of your brand in numerous ways both internally as well as externally.

– Develop a solid understanding of the evolving practice of brand management, which is widely adopted by most organizations in this era.

– Self-paced study program that gives you the freedom to prepare from the comfort of your home.

 

Duration: Self-paced

Rating: 4.9 out of 5

You can Sign up Here

 

Review: Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience! – SS.

 

3. Strategic and Brand Management by Curtin University (edX)

Individuals who want to learn how to examine product/brand management decisions and examine the strategies and tactics for building, measuring, and managing brand equity can take help from this course. Created by experienced instructors of Curtin University, this program will introduce you to the concepts of brand management and branding, as well as help you learn how to develop a framework for identifying and establishing brand positioning and values that build customer-based brand equity. Besides, the course also gives you access to multiple high-quality videos, graded assignments, and feedback forums so that you can analyze your performance throughout the course.

 

Key USPs –

– Learn how to plot and execute brand marketing programs with integrated marketing tactics and brand associations for building brand equity.

– Learn how evaluating a brand equity management system can attract customer mindset and enhance market performance via sources and outcomes of brand equity.

– Be able to design specific strategies that focus on extending, revitalizing, and reinforcing existing brands that can retain brand resonance like loyalty, attachment, community, and engagement.

– Get a digitally signed certificate from Curtin University after completing the course with the given exams.

 

Duration: 12 weeks, 8-10 hours/week

Rating: 4.6 out of 5

You can Sign up Here

 

4. Brand Management: Build Successful Long Lasting Brands (Udemy)

This is a detailed manual designed to help you plan, create, grow, and manage brands that develop immense value over time. You will be delivered with a step-by-step process to learn how you can create amazing brands that are worth money. You will begin with an overview of the foundations of brand management while considering some of the issues involved in nurturing brands and then move on to learn how you can manage brands effectively. The course is offered by Oxford Learning Lab, which is an online provider of Marketing and Business Strategy education. During the classes, you will receive continuous support from a team of experts to help you with your queries. Don’t forget to check our list of Best Branding Courses.

 

Key USPs –

– A hands-on course that will help you understand your company’s competencies and identify new opportunities while leveraging the advantage of the corporate culture.

– Included with a business model that will explain everything from brand vision to brand evaluation, and then show you how that model can be used for building valuable brands.

– Learn how to plan a successful brand, how to brand 360 degrees, and develop a valuable and lasting brand for your business.

 

Duration: 5-6 hours

Rating: 4.2 out of 5

You can Sign up Here

 

Review: I’m delighted taking this course; it has exposed me a lot to the concept of brand management. – Valentine Ekanem.

 

5. Brand Management Courses (LinkedIn Learning)

If you are looking for a resource where you can access multiple platforms in one place, then LinkedIn Learning Lynda provides you with numerous courses and tutorials. There are more than 35 tutorials and classes available on the platform, some of which include Branding Foundations, Brand and Marketing Integration, Marketing Communications, Storytelling, and more. Finishing each of these courses will provide you with everything that you need to become an expert brand manager or a branding expert. Also, with the completion of each session, you will get a certificate of completion signed by LinkedIn Learning Lynda.

 

Key USPs –

– A practical list of courses and training programs created by experienced instructors of LinkedIn earning Lynda to help individuals grow a solid knowledge of branding concepts.

– Get introduced to the content marketing strategies and learn how content can help you get the image that you need for your brand.

– Avail multiple high-quality video lectures, graded quizzes, assignments, practice exams, demonstration videos, and much more during the classes.

– Choose from instructor-led training or download video lectures based on the courses or tutorial that you choose.

– Get the freedom that you need to prepare yourself for the role of brand manager, branding experts, social media expert, content marketer, etc.

 

Duration: Self-paced

Rating: 4.6 out of 5

You can Sign up Here

 

6. Brand Management Cornell Certificate Program (eCornell)

Whether you are a brand manager, marketer, business leader, or entrepreneur, if you want to excel in brand management, then this course will provide you with an essential framework to develop and manage a great brand. Taking up this course will help you define the foundational building blocks for your brand purpose so that you can understand your targeted audience and craft integrated marketing communications. During the sessions, you will also learn to identify opportunities and threats that can affect your brand’s market position. The course is developed by expert faculty members of the eCornell foundation, who will be available throughout the program to provide additional assistance. You may like to check our Best Business Strategy Courses.

 

Key USPs –

– Learn how to develop your brand’s values, personality, purpose, and positioning statement while analyzing market trends to identify significant challenges and opportunities.

– Be able to create a brand plan based on your analysis that can position your brand to deliver on marketing objectives.

– Learn how to build a brand strategy to activate the brand in the competitive market, as well as optimize a brand’s position in the brandscape via positioning mapping.

– Explore brand assessment and management strategies to allocate your resources to ensure brand performance is optimized and brand objectives are met.

 

Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here

 

7. Brand Management (UCLA Extension)

This is an ample course that will help you explore, learn, and understand the complexities in the development, sustainability, and leveraging a brand. Created by industry experts, this curriculum will help you learn how brand identity must be cultivated and succeeded to positively affect a company’s performance and future while understanding the control and reputation of a brand from its formation through implementation. During your progress, you will also get the opportunity to learn additional topics, such as an overview of brand history, the difference between brand equity and brand identity, and more.

 

Key USPs –

– A broad program that will present you with an overview of brand development, brand research, brand management, the structure of sales, marketing, advertising, and promotional purposes.

– Get the opportunity to explore how businesses develop financial wealth by extending existing brands and controlling brand pricing and distribution.

– Enroll yourself in hands-on projects that are created to help you practice brand development and brand research for your company.

– Included with case studies that you will review during the program to analyze how brands are won and lost.

– Available online with the freedom to study from your comfort zone with step-by-step instructions and guidelines.

 

Duration: 12 weeks, 4-5 hours/week

Rating: 4.5 out of 5

You can Sign up Here

 

So these were the Best Brand Management Courses, Classes, Tutorials, Training and Certifications program available online. We hope that you found a course that will help you meet your learning goals. We wish you Happy Learning!