8 Best +Free Brand Strategy Courses & Certification [2020]

best free brand strategy course certification training classes online

After conducting in-depth research, our team of global experts compiled this list of Best Eight Brand Strategy Courses, Classes, Tutorials, Training, and Certification programs available online for 2020. This list includes both free and paid courses to help you learn how to develop compelling brand strategies. Also, it is ideal for beginners, intermediates, as well as experts. You may also want to have a look at our compilation of Best Product Marketing Courses.

 

8 Best + Free Brand Strategy Courses, Certification & Classes Online [2020]

1. Strategies that Build Winning Brands (Kellogg School of Management)

Created by expert instructors of Kellogg School of Management, this course will help you learn how brands play a critical role in driving profitable, long-term growth in various domains of a business, such as supply chain, distribution channels, or general management. Enrolling in this program will help you gain a broad perspective on how AI is used in practice across various organizations, enterprises functions, and other industries. Besides, you will also learn how to implement an AI initiative and address challenges related to multiple trusted and responsible AI products. After finishing the course fruitfully, you will be able to develop and implement powerful brand strategies to grow your business.

 

Key USPs –

– Learn how to develop your Brand’s positioning, character, and purpose by creating a powerful marketing plan for a real-world scenario.

– Understand how different approaches can be used to evaluate the health of your Brand, make smart brand portfolio decisions, and manage growth.

– Cover essential topics related to brand strategy, such as Building Brand Portfolios, Measuring Brand Health, Understanding Customer Behavior, and much more.

– Get assistance from your instructors via emails or live video sessions to submit and resolve your queries.

– Understand how financial risk assessment can be used to drive growth and defend your sales against competitive attacks.

 

Duration: 6 weeks, 4-6 hours/week

Rating: 4.5 out of 5

You can Sign up Here

 

2. Brand Identity and Strategy by IE Business School (Coursera)

ie higher educationIndividuals who wanted to adopt a creative approach for empowering brands need extensive expertise in brand strategy, and this course might be the right choice to learn that. Designed by experienced professionals of IE Business School, this course will take you on a journey to learn how to build brand strategies. You will begin with an understanding of what a brand is and how they can build successful ones, and then you will gain advanced knowledge of understanding your customers and keeping them with your Brand. During the course, you will also explore positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. Don’t forget to have a look at our take on Best Digital Marketing Courses.

 

Key USPs –

– Learn and explore how people decide upon a brand they love and hate, and how that affects their perception of the Brand.

– Learn how positioning statements can be used to attract customers to your brand, and how they can build a robust perceptual map with it.

– Know the nuances between various fonts, colors, or logotypes, and how a brand strategy is crafted based on real-world examples.

– Included with videos, readings, practice quizzes, rich-learning content, graded assignments with peer feedback, and full-time access to the course content.

 

Duration: 4 weeks, 3-4 hours/week

Rating: 4.6 out of 5

You can Sign up Here

 

Review: I love how this course is delivered – Dr. María Eizaguirre delivers this course in a simple, succinct, and clear format. You are left with a wealth of knowledge on branding and strategy. – MK.

 

3. Strategic Brand Management by Curtin University (edX)

Curtin University Online Courses and CertificationThis course is a part of the Micro Master program offered by Curtin University to help individuals learn how to examine product/brand management decisions and investigate the strategies and tactics for building, measuring, and managing brand equity. Enrolling in this course will help you learn how to apply the concepts of advertising and marketing to branding, how to develop a framework for identifying and establishing brand positioning and values to build customer-based brand equity, and much more. The course also provides you with additional video lectures, downloadable resources, practice exams, graded quizzes, and real-world projects to improve your learning skills. You can also check out our list of Best Business Strategy Courses.

 

Key USPs –

– Explore various topics and strategies that are related to building, measuring, and managing a brand, including structures of desired brand knowledge, direct and indirect measures of brand equity, etc.

– Get introduced to brand management, customer-based brand equity, brand elements, brand value chain, brand extensions, managing brands over geographic boundaries, designing brand building marketing programs, and much more.

– Learn how to plan and implement brand marketing programs via integrated marketing communications, and brand associations for building brand equity.

– Be able to develop specific strategies that are focused on extending, revitalizing, reinforcing existing brands for retaining brand resonance.

 

Duration: 12 weeks, 8-10 hours/week

Rating: 4.3 out of 5

You can Sign up Here

 

4. Brand Management: Aligning Business, Brand, Behavior (University of London)

London Business SchoolCreated by Nader Tavassoli, an experienced professor at London Business School, this course includes everything that you need to learn brand management in any organization. This course is focused on changing your conception of brands as being an organization’s visual identity to an experience along “moments that matter.” During the course, you will study how to build brands from a broad organizational perspective, how to lead brand-led ethos change with human resource practices at the core, and how to build brands across carious cultures and geographies. Completing the course with given assignments and projects will provide you with a certification completion that can be shared with managers to showcase your skills.

 

Key USPs –

– Learn how a brand’s health can be analyzed and managed with various methods and tools both internally and externally.

– Learn how to value and capture returns to brands across the organization while getting introduced to the new concept of employee-based brand equity.

– Get a strong understanding of the evolving practice of brand management, which is used in many organizations today.

– Gain additional skills while learning about brand management, such as corporate branding, brand marketing, brand identity, and brand management.

– Be able to create value and reputation of your Brand after finishing the courses successfully.

 

Duration: 24 hours

Rating: 4.9 out of 5

You can Sign up Here

 

Review: Well researched and well-compiled topics. I would like to suggest some case studies of other continents too, as it’s a course with a global audience. Thank you, Nader, and the team for your efforts. – PG.

 

5. Marketing Strategy Certification Program (eCornell)

This is an extensive program specially designed for business leaders to help them understand how they can align marketing strategies with business strategies to make better decisions about their products, services, customers, Brand, and competition. It consists of six different courses, each of which will guide you to different concepts of Brand Marketing, such as Essentials of Marketing Strategy, Market Research and Analysis, Distribution Strategy and International Marketing, and much more. The program also offers various video lectures, graded assignments, practice quizzes, and real-world examples to help you better understand marketing strategies. Moreover, after completing the program, you will receive a professional certificate of completion.

 

Key USPs –

– Learn what roles marketing plays within an organization, what impact a strategic approach can make on marketing within your organization, and gain a strategic view of your organization’s Brand.

– Understand how you can apply the core marketing concepts of segmentation, targeting and positioning to a product or service.

– Classify new advertising channels and learn how to communicate value to potential consumers, and how to create and deliver the value of your Brand.

– Get the MBA level strategic marketing training that is required to make reliable business decisions and set the strategic direction for your company.

 

Duration: 3 months, 3-5 hours/week

Rating: 4.8 out of 5

You can Sign up Here

 

 6. Marketing Strategy Courses (Udemy)

If you could not decide, where to begin your Marketing Strategy learning, then this list of courses offered by Udemy can help you choose the best course for you. There are more than 50 courses on the list, out of which, some of the most popular courses are Mega Digital Marketing A-Z, Modern Marketing with Seth Godin, and A Shopper’s Guide through Marketing and Manipulation. The best part is each of these courses is included with some additional information like video lectures, quizzes, graded assignments, practice exams, and much more. Also, each class is available with a 30 days free trial and freedom to study from your comfort zone.

 

Key USPs –

– Avail a list of multiple marketing strategy courses and tutorials that are specially designed to help you learn the core concepts of marketing.

– Learn about SEO & Social Media Marketing strategies, Business Fundamentals, Marketing Fundamentals, Content marketing Strategy & Techniques, Digital Advertising & Marketing, and much more.

– Get support and help from a team of experts who will help you understand and resolve complex queries related to the specific courses.

– Earn a certificate of completion after finishing every course with the given assignments.

 

Duration: Self-paced

Rating: 4.7 out of 5

You can Sign up Here

 

7. Brand Strategy Classes (Skillshare)

If you are willing to learn brand strategy, brand marketing, and other essential aspects without investing any money, then these free classes from Skillshare might be the right choice for you. There are seven different classes related to branding, designing, and marketing. Each of these classes is effective in learning a specific skill, such as the ‘Build Better Brands’ class will provide you with simple tools to build powerful brands. The classes are designed by some of the best instructors of Skillshare, who are well-known in their field. During the course, they will help you understand the complex subjects and topics in the simplest manner so that you don’t face any difficulties in learning.

 

Key USPs –

– Get access to free classes and tutorials from Skillshare professionals that are designed to help you learn core concepts of branding and marketing.

– Learn how to generate a brand identity that stands out from the crowd, and how to build better brands with simple tools.

– Get access to a quiz guide on brand positioning that will help you understand how and when to position your brand effectively.

– Know about the four brand essentials for your creative side hustle and give purpose to your business with strong branding.

 

Duration: Self-paced

Rating: 4.6 out of 5

You can Sign up Here

 

8. Create a Brand Strategy (LinkedIn Learning by Lynda)

LinkedIn Learning by Lynda provides a short but powerful Brand Strategy course that can help you understand the basics as well as core concepts of branding. In this one hour course, you will get to know what branding is, how you can build a strong brand, and how effective brand strategies can help you market your business successfully. The course is created by Lindsay Pedersen, who is an experienced professional and Brand Strategist with more than 15 years of experience. During the course, she will help you understand and resolve complex queries related to the course.

 

Key USPs –

– Get introduced to Branding, how effective brands achieve their goals and reach a higher position, and how to create a powerful brand.

– Learn how to frame your strategy while covering brand positioning and discussing how to climb a benefit ladder.

– Learn to craft your brand promise, define your brand character, and activate your strategy to get the output you need.

– Included with one project file that can be accessed after finishing the course to gain your certificate of completion.

– Get lifetime access to the course content without paying any extra charges.

 

Duration: 1 hour

Rating: 4.8 out of 5

You can Sign up Here

 

So, these were the 8 Best Brand Strategy Courses, Classes, Tutorials, Training, and Certification programs available online. Hope you found what you were looking for. Wish you a Happy Learning!