11 Best + Free Branding Courses & Certifications [2020]

Best Branding course tutorial class certification training online

If you’re interested in learning branding, then our team of global experts has compiled this list of Best Eleven Branding Courses, Classes, Tutorials, Training, and Certification programs available online for 2020. This list includes both free and paid courses to help you learn branding. Also, it is ideal for beginners’ intermediates, as well as experts. Check out our compilation of Best Business Courses.

 

11 Best + Free Branding Courses & Certifications [2020]

1. Strategies that Build Winning Brands by Kellogg School of Management (Northwestern Executive Education)

Supervised by the experienced faculty of Kellogg School of Management, this program is specially designed for managers and executives who are responsible for traditional branding initiatives in any organization. Enrolling in the program will take you through a journey of learning foundations of branding, understanding customers, brand portfolios, measuring brand health, and building various strategies to grow your business. The program also provides you with multiple video lectures, practice exams, real-life examples of branding, graded assignments with each session, and much more to help you become a professional at branding. Moreover, finishing the program with final exams will help you earn a verified digital certificate of completion signed by the Kellogg School of Management.

 

Key USPs –

– Learn how to build your brand’s positioning, character, and purpose, and be able to evaluate the health of your brand with various approaches.

– Know about the customer’s journey, personas, and their purchasing behavior while choosing a brand or product of their choice.

– Learn to make smart brand portfolio decisions and manage growth while creating a robust marketing plan for a real-world scenario.

– A six-week online training program that will be delivered with highly-interactive live webinars and Q&A sessions from an experienced faculty.

 

Duration: 6 weeks, 4-6 hours/week

Rating: 4.5 out of 5

You can Sign up Here

 

2. Branding: The Creative Journey Specialization by IE Business School (Coursera)

This specialization program focuses on helping you learn the essential concepts of branding and how you can apply them with a broad and diverse toolkit of branding. Enrolling in the program will provide you with all the necessary tools and equipment that you need to understand the brand behavior, the language of a brand, and the rational and emotional elements behind a brand. It consists of four different courses, each of which is included with video lectures, graded quizzes, assignments, and real-world projects to provide the maximum benefit of learning. Also, the program is created by expert instructors of IE Business School, so you will be learning and interacting with professionals throughout the program. Have a look at our Best Management Courses.

 

Key USPs –

– A practical program that is designed to help you understand branding concepts and efforts in the context of customer experience with branding tools.

– Learn how to make a value proposition for a brand, how to position the value proposition, and how you can map it continuously.

– Learn to produce meaningful and engaging content while developing a complete creative pitch and examine branding activities via the lens of customer experience.

– Gain valued skills during the program, such as creativity, branding, brand identity, advertising, communication, CX, logo designing, etc.

 

Duration: 5 months, 4-5 hours/week

Rating: 4.5 out of 5

You can Sign up Here

 

3. Brand Management: Aligning Business, Brand, and Behavior by University of London (Coursera)

Created by Professor Nader Tavassoli f London Business School, this course is designed to help you learn the traditional approaches to branding, which can be used to provide a visual identity to your brand and offer a valuable experience to your customers. Taking part in this course will help you learn how to build brands from a broad organizational perspective, lead brand-led culture change with human resource practices at the core, and build brands in multi-brand companies across various cultures and geographies. The course also provides you with multiple real-world examples of branding that will help you understand the concepts more deeply.

 

Key USPs –

– A practical course that focuses on changing the connection of brands as being an organization’s visual identity and image to an experience along the customer journey and the entire organization.

– Learn to measure brand health in new ways both internally and externally while gaining a better thoughtfulness of the evolving practice of brand management.

– Learn to value and capture returns to brands across the organization while getting introduced to new concepts of employee-based brand equity.

– Be self-confident and motivated to engage in delivering your own brands and create superior value for customers and your organization.

 

Duration: 21 hours

Rating: 4.9 out of 5

You can Sign up Here

 

Review: I was thankful for the coach/facilitator who helped me in enhancing my knowledge on Branding issues and giving new meaningful insights on different aspects of Brand Management. Thanks once again! – SD.

 

4. Brand Identity and Strategy by IE Business School (Coursera)

This course is a part of a specialization program created by the professional instructors of IE Business School to help you learn and adopt a creative approach to empower brands. In this course, you will learn and understand what a brand is, how you can build a successful brand, and win customer trust with your brand. Besides, you will also learn how customers decide upon a brand they love and hate that affects their perception of the brand. At the end of the course, you will have to work with a capstone project, which is designed to help you understand branding more deeply. Don’t forget to check our Best Entrepreneurship Courses.

 

Key USPs –

– Explore the positioning and importance of your brand while considering the perceptual maps and the well-known ice-berg model.

– Learn how to pick the right name, color, and logo for your brand, and how to apply the development of real brand houses in the working world.

– Learn about good and bad positioning statements and how they can be used to build a robust perceptual map.

– Understand the nuances between different types of fonts, colors, and logotypes to see how brand identity is crafted.

 

Duration: 17 hours

Rating: 4.7 out of 5

You can Sign up Here

 

Review: The information was useful. I can’t say that the assignments were beneficial because they were all graded by peers who may not have understood the assignments themselves. – TJ.

 

5. Branding Courses (Udemy)

If you are still not finding the appropriate branding course for yourself, then Udemy gives you access to a comprehensive list of branding courses, which are designed by experienced professionals of Udemy. There are more than 50 sessions available on the platform, all of which provide valuable insights to Branding. Some of the popular courses amongst the list are Business Branding: The Complete Course, YouTube Masterclass, Branding: How to Brand Yourself and your Business, and many more. Each of these courses is included with high-quality video lectures, graded quizzes, practice exercises, hands-on projects, and much more to provide extensive knowledge of branding.

 

Key USPs –

– Learn how to build a strategically reliable brand that really represents you, your business, and what you do for your clients.

– Learn how to position your brand effectively to stand out from others and get your audience to feel something for your brand via personality development.

– Be able to create your own successful YouTube channel and grow your brand with it by getting more YouTube views.

– Learn to detect the best brand positioning for your business, depending on who you are and what you convey to the business that’s exclusive and gripping.

 

Duration: Self-paced

Rating: 4.6 out of 5

You can Sign up Here

 

6. Branding Online Classes (Skillshare)

Skillshare is another valuable platform that provides you with a list of multiple branding classes and tutorials. All these classes are created by experienced instructors who have more than 15 years of experience in this field. There are more than forty online classes available on the platform, and some of the popular courses amongst them are Personal Branding: Crafting your social media presence, The Staples of Branding: From purpose to product, Storytelling for Leaders: How to craft stories that matter, and more. Besides, each of these classes is free to enroll without any hidden charges, but if you want to earn a certificate for the class, then you will have to pay a small fee. You may like to check our take on Best

 

Key USPs –

– Get access to a list of practical classes that are specially designed to help you learn all the concepts of branding and logo designing.

– Learn how to create logos with Draplin, strategies for crafting your creative business, and get access to multiple tips to speed up your design workflow.

– Know the power of personal branding and how you can create your own brand successful with powerful strategies.

– Learn how to make your brand presence across valuable social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc.

 

Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here

 

7. Business Branding with Personality: Build an Authentic Brand (Udemy)

Individuals who are attentive in learning how to build a business brand that engages people quickly can take help from this course. Taking up this course will help you understand your audience on a deeper level with the desires and behaviors so that you can build a brand personality that can engage the customers on an emotional level. You will also learn why personality is the key for business brands to communicate with their audience. The course is created by Steve Houraghan, who is a brand creator and strategist. He will help you throughout the sessions to provide additional assistance for any queries related to the curriculum. You may like to check our Best Business Strategy Courses.

 

Key USPs –

– Learn how to build a true brand personality with a scientific framework based on your audience while understanding customer expectations and their desires.

– Learn how to expand the personality of your brand to have attitude, opinions, and an outlook on life, as well as create content and copy with the tone, language, and position of your brand.

– Be able to build a personality foundation around who your audience is and integrate your personality into your brand voice, language, and tone.

– Get access to multiple high-quality videos, graded quizzes, practice exams, hands-on projects, and a lot more to help you get everything sorted.

 

Duration: 3-4 hours

Rating: 4.6 out of 5

You can Sign up Here

 

Review: That was the best online course I ever had. It gives you very to the point advice and examples with enough details and no repetitions. Thank you very much for such quality content, and I will be taking his other courses. – Irem Arik.

 

8. Brand Design & Identity (Creative Live)

Creative Live is a recognized e-learning platform that offers a list of various courses and tutorials to help you get equipped with all the concepts of brand designing and identity. There are more than ten courses available on the platform, which includes A Brand Called You, Create a Knockout Graphic Design Portfolio, Modern Web Design Demystified, How to bring your Brand to Life, Branding Essentials for Designers, etc. Taking up these courses will provide you with everything that you need to make a successful brand and appeal to customers with it. Also, you will get your digital certificate of completion once you finish the course with the given projects.

 

Key USPs –

– Learn how to create marketing materials for small businesses and help them make a stand in the business market.

– Get access to the entire toolkit that is required to make a brand and build an attractive and potential audience for it.

– Be able to design logos, attractive graphics, web designs, and other stuff that is required for any type of business.

– Know the essentials of Photoshop and how it can be used to create visual graphics and logo designs for your brand and products.

 

Duration: Self-paced

Rating: 4.4 out of 5

You can Sign up Here

 

9. The Secret Power of Brands (Future Learn)

Developed by renowned consultant Robert Jones, this course is designed to help you learn how the brand strategy works and why brand identity is crucial for every business. During the sessions, the instructor will take you through various brands like McDonald’s, Apple, Google, and Manchester United to describe how these brands become so powerful. The course will teach you the concepts of brand identity and brand strategy from practitioners at companies like Virgin and Google. Besides, you will also receive insights and methods from the converging worlds of design, technology, and brand while developing all the skills required for a successful brand manager.

 

Key USPs –

– Learn the importance of a brand, how it works, what role does it play in our lives, and how they make a commercial and social impact.

– Understand the concept of brand management, the branding industry, the changing world of brand management, and managing multiple brands.

– Learn about brand designing, the four dimensions of brand design, the fluid processes that lead to excellent brand design.

– Know about brands drive organizations, the four quadrants of brand action, the idea of the brand-led business, the role of brand in innovation and change.

 

Duration: 6 weeks, 3 hours/week

Rating: 4.8 out of 5

You can Sign up Here

 

Review: I’ve learned some really strong practical skills, like using the brand butterfly. I’ve actually started to use it to educate some of my clients, and think more carefully about their respective brands. – Simon English.

 

10. Brand Management Courses and Tutorials (LinkedIn Learning Lynda)

Created by experienced instructors of LinkedIn Learning Lynda, this list of Brand Management courses is an ideal choice for those who are involved in managing brands for their organization or want to build their own brand. There are many courses on the list, some of which include Create a brand strategy, Branding foundations, Become a marketing manager, Marketing communications, Become a marketing specialist, and many more. The courses are included with various video lectures, graded quizzes, practice exams, feedback forums, and much more. Also, a team of technical experts will be in direct touch with you to provide additional assistance and help related to the course content.

 

Key USPs –

– Get access to plenty of branding courses that are created to help you learn about brand building and brand management.

– Become a marketing specialist while learning the essential concepts of branding, advanced branding, marketing communication, and more.

– Get access to five tools to help you manage brand reputation, and 17 questions to help you improve your marketing skills.

– Get the flexibility to prepare yourself from your comfort zone without any deadlines and 10-days free trial with each course.

 

Duration: Self-paced

Rating: 4.6 out of 5

You can Sign up Here

 

11. Branding Courses (edX)

Individuals who are interested in learning branding and management from some of the top institutions around the world can take help from this list of courses offered by edX. There are various courses available on the platform, which are designed by expert instructors of top-rated universities and institutions like CurtinX, IIMB, BUx, University of Edinburgh, etc. Enrolling in these courses will help you learn how a good brand strategy can help your company create a cohesive picture and helps customers identify your organization’s missions while developing loyalty for your product. The courses are designed by experienced professionals and industry experts, who are well-versed with all the aspects of branding. Also, completion of the course will provide you with a digital certificate that can be shared with your LinkedIn profile.

 

Key USPs –

– Two solid branding courses that encompass a variety of branding strategies for a holistic view of your organization’s visual identity and brand values.

– Learn how to build, maintain, and alter a brand throughout a company’s life while knowing all the critical factors of brand management.

– Learn about strategic social media marketing, predictive analytics, and dive deeper into branding with a micro-master program that will introduce you to the fundamental concepts of marketing and branding in digital formats.

 

Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here

 

 

These were the 11 Best Branding Courses, Classes, Tutorials, Training and Certification program available online. We hope you found what you were looking for. Wish you a Happy Learning!