10 Best Branding Executive Education Programs [2021 JULY] [UPDATED]

Branding and marketing are two critical factors that can influence your business effectively while improving your sales. Thus, it is crucial to gain adequate knowledge of these factors, especially if you’re a startup or small business. At Digital Defynd, we can help you expand your understanding of branding and marketing. After conducting thorough research, our 30+ global experts have collected a list of some of the Best Branding Executive Education Programs, Courses, Classes, and Specializations available online. Accomplishing any of these courses will provide you the skills required to master branding for a business. Besides, it includes programs for beginners, intermediates, as well as experts.

10 Best Branding Executive Education Programs [2021 JULY] [UPDATED]

1. Strategies that Build Winning Brands (Kellogg School of Management)

Ideally designed for managers and leaders involved in traditional branding initiatives, this program will prepare you for the role of brand managers, directors, and brand ambassadors. In this highly interactive program, you’ll learn how distinguishing a brand can improve or damage a product proposition and strengthen brand touchpoints while exploring the importance of building customer advantage. The curriculum comprises six learning modules covering topics like defining your brand, building a strong brand portfolio, managing brands, and brand strategy. Moreover, you’ll connect with peer leaders, guest speakers, and other individuals in the course via discussion forms. Have a look at our compilation of Best Entrepreneurship Executive Education Courses.

 

Key USPs – 

– Learn to foster your brand’s positioning, character, and purpose while evaluating the health of your brand with different approaches

– Create a robust marketing plan for a real-world scenario and drive growth and defend against competitive attacks with a financial risk assessment

– Expand your knowledge and skills with interactive and hands-on activities included with each module

– Work through with real-world examples, case studies, and practical assignments to test your knowledge of learned concepts

– Learn to choose the best tools and technologies to address your marketing challenges, create a meaningful customer journey with touchpoints, and build target personas

 

Duration: 6 weeks, 4-6 hours/week

Rating: 4.6 out of 5

You can Sign up Here

 

 

2. Advertising and Marketing Communication Strategy (Kellogg School of Management)

This effective curriculum is designed for business leaders and managers to help them improve their advertising efforts by ensuring that they are backed by a solid, effective strategy linked to their business goals. Registering for this curriculum will allow you to refine your strategic lens to become more effective at guiding your company’s critical messages via marketing, advertising, and communication efforts. During this 8-week program, you’ll get to work with real-world case studies, graded assignments, and quizzes while communicating with your instructors. After finishing the given syllabus, you’ll be able to evaluate the effectiveness of media plans and identify the key steps and best practices in ad production.

 

Key USPs – 

– Learn how to build strategic, influential communications across platforms and the most eloquent strategic advertising objective to drive your business

– Learn how to recognize, assess, and select a consumer insight to allow you to build the right message for the target audience

– Understand how to maximize the impact of your communications by selecting and prioritizing target audiences while determining the best methods to segment customers

– Be able to craft a positioning statement, use the frame of reference appropriately, and comprehend points of difference

 

Duration: 8 weeks, 4-6 hours/week

Rating: 4.8 out of 5

You can Sign up Here

 

 

3. Professional Certificate in Digital Marketing (Kellogg School of Management)

Individuals interested in earning a professional certificate in digital marketing can opt for this comprehensive program offered by Kellogg School of Management. Joining this subjective course will provide you with a broad impression of the digital marketing topography while allowing you to develop the most in-demand skills. The program is specifically designed for early-career professionals and traditional marketers to help them build online marketing skills like content creation, automate tasks, optimizing campaigns, etc. Besides, the curriculum ends with a capstone project, which will allow you to create an effective resume, LinkedIn profile, and determine which career path in digital marketing is most suitable for you. Check out our curation of Best Digital Transformation Executive Education Courses.

 

Key USPs – 

– A pragmatic program included with 20 learning modules to help you gain competitive knowledge of digital marketing

– Learn the fundamentals of customer segmentation and automation while comprehending the concepts of behavioral marketing

– Gain hands-on experience of essential digital marketing skills, such as SEM, social media, SEO, email marketing, and display ads

– Understand how to optimize marketing strategies with effective metrics like conversion optimization, attribution, and experimentation

– Be able to build advertising strategies on social media by planning, creating, and promoting compelling content for products or services

 

Duration: 6 months, 15-20 hours/week

Rating: 4.5 out of 5

You can Sign up Here

 

 

4. Digital Marketing Strategies: Data, Automation, AI & Analytics (Kellogg School of Management)

Specially organized for business leaders and managers involved in driving innovation and growth to their organization, this program will help you learn how new technologies can transform customer behavior and disrupted marketplaces for your business. Joining this pragmatic program will allow you to understand how to present marketing strategies backed by data, scaled by automation, and improved by analytics. During the video classes, you’ll gain a practical understanding of current marketing practices from an organizational point of view and how to drive innovation to your company. The classes are organized with a step-by-step process, graded assignments, quizzes, and practical assessments to help you improve your knowledge. Don’t forget to check our list of Best Kellogg Executive Education Courses.

 

Key USPs – 

– A perfect mixture of video lectures and projects to teach you how top brands uses AI, customer journey mapping, and automation to make better decisions

– Examine the altering expectations of customers in the digital world while learning the five modern ways of marketing

– Uncover new methodologies to gain customer insights and learn how to align data on customer passions and pain points with your product

– Learn to use data-driven techniques to comprehend customers and create targeting strategies with response-based segmentation and automated behavioral marketing

 

Duration: 2 months, 4-6 hours/week

Rating: 4.8 out of 5

You can Sign up Here

 

 

5. Brand Management: Aligning Business, Brand and Behavior (University of London)

Organized in collaboration with the University of London, this course focuses on changing your conception of brands as an organization’s visual identity and image. The curriculum provides a brand workout for your own brands and guest videos from leading branding professionals. Taking this pragmatic course will enable you to learn how to build brands from a broad organizational perspective, build brands in multi-brand companies across cultures and geographies. The course instructor, Nader Tavassoli, will help you throughout the classes to obtain a deeper understanding of brand management. Upon completing the syllabus, you’ll get to work with real-world examples and case studies provided to help you gain practical experience.

 

Key USPs – 

– Learn how to build brands in multi-brand companies, across cultures and geographies, measure brand health in new ways, and more

– Develop a deeper understanding of the evolving practices of brand management while gaining skills like corporate branding, brand management, and brand identity

– Learn to value and depict returns to brands across the organization while getting introduced to new concepts of employee-based brand equity

– Cover essential topics like how to design human resource brand best practices, the ABCs of behavioral change, and a model for engaging employees

 

Duration: 17 hours

Rating: 4.9 out of 5

You can Sign up Here

 

Review: Well researched and well compiled topics. I would like to suggest some case studies of other continents too, as it’s a course with global audience. Thank you Nader and the team for your efforts. – PG

 

 

6. Brand Leadership in a Post-Pandemic World (Columbia Business School)

This post-pandemic program will provide you the experience you need to rejuvenate your acquaintance of branding and awakens your desire to rebuild your brand management approach. Joining this specified curriculum will allow you to learn how to build a strong brand identity and a superior brand experience while adapting to rapid consumer and societal changes. The syllabus is structured with fast-paced, dynamic, practical, and interactive lectures and discussions to provide you a simple yet effective learning pattern. It is prepared in collaboration with the Center on Global Brand Leadership, which means you’ll be gaining experience from industry experts. After concluding each session, you’ll be able to optimize the role of your brand within the brand portfolio. You may like to check our take on the Best Columbia Executive Education Courses.

 

Key USPs – 

– Equip yourself with all the knowledge, skills, and tools to differentiate your brand from the competitors and manage it strategically

– Get an initial sense of the strengths and weaknesses of your brand by participating in a Brand Leadership self-audit

– Learn to develop genuine customer insights about the brand, create a compelling brand experience, and plan the future of your brand

– Be able to leverage and protect your corporate brand reputation while designing and managing digital brand communications

 

Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here

 

 

7. Product Strategy (Kellogg School of Management)

If you want to learn how a comprehensive product strategy can incorporate involvement from all stakeholders in the ecosystem, this program is an excellent choice. Registering for this program will enable you to develop a mindset that anchors product strategy as the pathway to growth. You’ll learn how to analyze new product opportunities, develop a go-to-market plan with the seven elements framework, and manage the partner ecosystem and learn how to create a win-win partnership. The program consists of eight learning modules, including topics like understanding product strategy, designing the business model, taking products to market, and managing product evolution and growth. Have a look at our compilation of Best Product Management Executive Courses.

 

Key USPs – 

– Learn to assess the pros and cons of various business models, such as SaaS, and pivot to another business model if the present one is not providing growth

– Learn how to develop buyer personas, position, and message based on proprietary tools from the Kellogg School of Management

– Get access to real-world custom case studies and examples researched by the faculty’s own consulting experience with companies like Microsoft, AT&T, etc.

– Learn to apply the discovery hypothesis framework, build user stories, and develop a wireframe to outline an opportunity to deliver urban mobility solutions

 

Duration: variable

Rating: 4.6 out of 5

You can Sign up Here

 

 

8. Strategic Branding: From Behavioral Insights to Business Growth (London Business School)

If you want to expand your ability to build and manage customer-focused brands to drive profits and organic growth, this competitive program from London Business School is an excellent choice. In this practical course, you’ll learn how to develop your brand strategy by embedding your customer’s voice within your organization’s strategy, clarifying your identity, and resonate with your target audience. The curriculum is structured by the best instructors of London Business School who have trained thousands of executives and managers in building brand reputation. After completing the program, you’ll be able to examine the principles and practices to design and manage the customer experience across several touchpoints. 

 

Key USPs – 

– Learn to leverage critical customer and managerial perspectives to build an exceptional brand by gaining behavioral insights

– Get access to evidence-based tools and techniques and learn how to overcome and adapt to market disruption, global change, and evolving customer needs

– Enhance your company’s brand positioning, embed your culture into your brand, and drive growth by leveraging brand strategy

– Apply your learnings to real-life brand challenges by visiting a London-based organization and experience its brand-related challenges

– Be able to implement consistent brand strategies to generate business growth with customer’s insights

 

Duration: 5 days

Rating: 4.7 out of 5

You can Sign up Here

 

 

9. Brand Management (eCornell)

Designed by skilled tutors of eCornell, this program will help you define the foundational building blocks of your brand purpose by comprehending the target audience and crafting integrated marketing communications. Signing up for this curriculum will enable you to determine the opportunities and threats that affect your brand’s market position and identify potential strategies to capitalize on your brand’s position. The program comprises six learning modules: brand purpose, brand strategy, brand positioning, brand activation, and brand measurement. Each of these learning modules includes quizzes and practice exams at the end of the session to test your knowledge.

 

Key USPs – 

– Learn how to create a brand positioning strategy for your market, identify various platforms for marketing communications, and position your brand

– Explore brand valuation and management strategies to allocate resources for optimizing brand performance and brand objectives

– Learn to evaluate your brand and define actions that can be taken to improve the brand’s performance by exploring the elements to make your brand great

– Be able to confidently analyze and assess the health and progress of your brand strategies by utilizing customer’s insights

– Earn a brand management certificate from Cornell SC Johnson College of Business

 

Duration: 3 months, 3-5 hours/week

Rating: 4.8 out of 5

You can Sign up Here

 

 

10. Brand Management (UCLA Extension)

To position a brand, it’s crucial to build, maintain, and manage the brand’s identity with effective strategies. This course focuses on teaching you the fundamentals of brand management while exploring the complexities of development, sustainability, and leveraging a brand. The classes will be delivered via an online learning platform, where you can engage with instructors and classmates to discuss the syllabus and hurdles in the course structure. Besides, you’ll get to work with regular assignments and case studies that are offered to improve your skills and test your knowledge. Upon finishing the curriculum with given assignments, you’ll receive a badge of achievement to share with your resume.

 

Key USPs – 

– Get an overview of the history and development of branding while understanding how major brands attained their position in the market

– Learn to develop brand management structures for sales, marketing, advertising, and promotional purposes

– Practice your brand development and brand research skills via hands-on projects available throughout the sessions

– Learn to distinguish between brand equity and brand identity while examining how to extend existing brands in your company

– Understand how large companies develop financial wealth by extending existing brands and controlling brand pricing and distribution

 

Duration: Variable

Rating: 4.8 out of 5

You can Sign up Here

 

The above set of courses will enable you to learn and understand every aspect of branding while teaching how to position your brand effectively. Besides, each program is equipped with continuous assistance from the instructors. So, sign up today and get the best deals on each program.