7 Best Customer Analytics Courses & Certification [2021 JULY] [UPDATED]

best customer analytics class certification training online

20+ Experts have compiled this list of Best Customer Analytics Course, Tutorial, Training, Class, and Certification available online for 2021. It includes both paid and free resources to help you learn Customer Analytics and these courses are suitable for beginners, intermediate learners as well as experts.


7 Best Customer Analytics Courses, Certification & Training [2021 JULY][UPDATED]

1. Imperial Digital Marketing: Customer Analytics and Engagement by Imperial College (Emeritus)

Developed by the expert instructors of Imperial College Business School, this program provides a combined knowledge of deep consumer insights and strategic brand management with cutting edge analytical tools. Taking up this program will help you learn how to make strategic digital marketing decisions with innovative marketing analytics tools, how to analyze marketing data to know your customers better, and more. Moreover, the program is available with various graded assignments, tutorial video lectures, quizzes, and hands-on exercises that you will have to complete throughout the classes to gain a solid understanding of the concepts.


Key USP –

– A thorough program that will enable you to use new technologies so that you can take advantage of ever-increasing data availability and optimize your digital marketing strategy

– Learn how to build stronger customer-brand relationships via cognitive and affective routes while enhancing the reception of your digital marketing efforts

– Understand how identifying marketing mix decisions can affect your customer’s attitudes and behavior and be able to develop an effective digital marketing campaign

– Engage with your customers effectively via digital marketing while identifying the most effective digital channels to reach your customers


Duration: 2 months, 4-6 hours/week

Rating: 4.5 out of 5

You can Sign up Here



2. Business Analytics Specialization by University of Pennsylvania (Coursera)

This program is designed by the University of Pennsylvania to help you develop the basic analytical skills and judgment that will be useful in analyzing and interpreting data in real-world business practices. Learn to discover the buying, browsing and other relevant behavioral patterns of customers to predict their next moves make more informed decisions. With stellar ratings and reviews, this course is a crowd favorite. Planning to learn more about Business Analytics, do check out our compilation of Business Analytics Courses.


Key USPs-

– The lectures cover each concept at a perfect pace in an elaborate manner.

– The complete set of lectures is broken into appropriate sections which makes it easy for the students to follow.

– The instructor explains all the concepts in a simple yet concise manner.

– Learn to use various tools and to develop models and arrive at efficient solutions.

– The examples help you to understand the types of problems encountered in the real world.

– Flexible deadlines allow you to learn at your own pace and at your convenience.

– Complete all the graded assessments to earn the program completion badge.


Duration: 4 weeks of study, 5 to 6 hours per week

Rating: 4.5 out of 5

You can Sign up Here



3. Customer Experience Management with Salesforce Training (FutureLearn)

Ideally designed for business development and sales professionals who want to better understand the critical stages of creating a positive customer experience and drive commercial value using CX analytics, design, and the latest CRM technology. This micro-credential program will enable you to learn skills like Customer Experience Design, Customer Success Management, CRM Technology, Relationship Management, Salesforce, Empathy Maps, Customer Value Strategies, and Customer Journeys. During the 12 weeks classes, you will learn the proven techniques by industry experts to practice customer experience design and success tactics, which will enable you to understand the critical value for any business in the digital field.


Key USPs – 

– Gain an end-to-end perspective of CRM usage to support organizations in generating sales along with evaluating criteria to construct customer experience processes.

– Know how to create, identify, and evaluate customer behaviors, purchase interests via the data collected on CRM systems.

– Learn to review and compare customer success and customer experience requirements to inform the configuration and deployment of CRM platforms and CRM platform functionality.

– Get to know more about the critical evaluation of the fundamental principles and practices of effective customer relationship management systems.


Duration: 12 Weeks

Rating: 4.5 out of 5

You can Sign up Here



4. Predictive Customer Analytics (LinkedIn Learning)

Primarily aimed at intermediate level learners, this training will teach you the hands-on skills and knowledge required to tell your customer’s story with predictive analytics. Commence by learning about the various phases in a customer’s life cycle. Take a look into the data generated and the ways in which it can be collected and aggregated within your organization. Following this review, the three use cases for performing predictive analysis in each phase including acquisition, upsell, service and retention. In the final videos, the instructor shares the best practices for creating customer analytics process from the ground up.


Key USPs-

– Acquire customer data and apply big data concepts to your customer relationships.

– Find high prosperity prospects and upsell by identifying related products and interests.

– Earn the loyalty of the consumers by discovering response patterns.

– Plenty of assignments to practice the concepts covered in the lectures.

– Uncover attrition patterns and design data processing pipelines as well as implement continuous improvements.

– The exercises and lectures are available for viewing offline.

– 1 Project file + 7 Chapter quizzes + Access on tablet and phone + Certificate of completion

– The lectures and content are available for free for the first fist 30 days after signing up.


Duration: 1 hour 37 minutes

Rating: 4.4 out of 5

You can Sign up Here 



5. Understanding Consumer Behavior: Customer Decision-Making and the Customer Journey by Anglia Ruskin University (FutureLearn)

FutureLearn is a valuable platform that offers this exceptional Consumer Behavior course in collaboration with Anglia Ruskin University to help you understand the target consumer’s buying behavior and how to implement cross-channel marketing campaigns effectively. This program consists of five core courses, including Introduction to Consumer Culture and the Customer Journey, Consumers and Technology, Perception and Risk, Personality, Attitudes, & Behaviors, Customer Segmentation, Targeting and Retention Digital Tribes, Listening to Customers and New Trends. The curriculum is specifically designed for marketing professionals who want to be at the top of their field. It will make consumer behavior clearer and influence the integrated marketing communications offline and online.


Key USPs – 

– Learn to identify the drivers of consumer behavior theory, what consumers want and need in both the psychological and sociological manner.

– Gain end-to-end perspective about identifying the areas of the customer journey in an organization where enhancements could be made.

– Learn to investigate the current buying and behavior trends while observing the consumers of the future.

– Know how you can apply the principles of consumer behavior theory to a real-life organization.

– Understand to classify the different types of customers within an organization from a consumer behavior perspective.


Duration: 10 Weeks

Rating: 4.5 out of 5

You can Sign up Here



6. Customer Analytics for Growth (Wharton – University of Pennsylvania)

Here you will explore the upside and the downside of complex data models and understand the importance of transparency in data collection and analysis. The classes focus on the three foundational pillars. In descriptive analytics, you will examine the different types of customer data and the techniques to visualize them. The lessons of predictive analytics allow you to explore the potential uses of the data once collected and interpreted. The final part talks about prescriptive analysis where you will learn to formulate concrete recommendations based on your findings. 


Key USPs-

– Master how to frame managerial questions around big data and analytics.

– Select the right tools for predicting future customer behavior.

– Explore and understand the latest AO applications, including their pros and cons.

– Discover the companies that are using these new technologies most effectively.

– Gain insights into best practices from recruiting and managing data science teams.

– Work on the capstone project to integrate the concepts covered in the lectures.


Duration: 1 week

Rating: 4.4 out of 5

You can Sign up Here 



7. MBA Certificate in Consumer Analytics and Insights (Georgetown University)

Taking this course will prepare you to identify the sources of data to understand how an organization’s action affects relevant decisions. Learn to choose suitable methods to perform the analysis and understand the risk involved. A series of programs and hands-on lessons will teach you to manage consumer analytics projects and translate the results into strategic insights.


Key USPs-

– The lectures cover each concept at a perfect pace in an elaborate manner.

– The complete set of lectures are broken into appropriate sections which makes it easy for the students to follow.

– Gain best practices and avoid common mistakes.

– Learn to use various computing tools, mathematical and statistical results to obtain better results.

– The examples help you to understand the types of problems encountered in the real world.

– Complete all the graded assignments and assessments to earn the degree.


Duration: Self-paced

Rating: 4.3 out of 5

You can Sign up Here


So these were the 4 Best Customer Analytics Tutorial, Class, Course, Training & Certification available online for 2021. Hope you found what you were looking for. Wish you a Happy Learning!