9 Best Customer Loyalty Courses & Classes [2021 AUGUST]

Best Customer Loyalty course tutorial class certification training online

If you’re running a business or an enterprise, you might understand the importance of customer loyalty. Customer is the core element of business success. If your customer is happy, your business will grow continuously. That’s why most organizations even run customer loyalty programs to earn their trust. If you wanted to learn the strategies and approaches to maximize the customer loyalty program, our experts collected a list of some of the Best Customer Loyalty Courses, Tutorials, Classes, Training, and Specialization programs available online for 2021. This list is created after in-depth research and surveys. We have covered almost every important customer loyalty program that is crucial for you. Besides, it is included with both free and paid courses to help you select a course as per your requirements. Do have a look at our take on Best Customer Analytics Courses.


9 Best + Free Customer Loyalty Courses & Classes [2021 AUGUST]

1. Customer Loyalty: A Strategic Approach by Northwestern (Kellogg School of Management)

Created by skilled professionals of Northwestern Education, this program provides a strategic approach to help you learn various strategies and frameworks that can be used to maximize customer loyalty at your organization. It is specially created for business development leaders, general managers, marketing consultants, loyalty managers, and growth hackers. Taking up this learning path will allow you to apply methods and models to know customer value, improve this value, and target customers individually. There are six modules of the program that feature live faculty members, video lectures, office hours, moderated discussion boards, and direct interviews with foremost customer loyalty practitioners.


Key USPs –

– A broad program that will help you learn everything from customer differentiation to customer value to the future of customer loyalty programs.

– Learn about loyalty drivers, personalization, and trigger marketing, and how to enable customer relationship management with customer data.

– Build the business case for growing customer loyalty with a practical strategic framework and apply that strategic framework to build an effective customer loyalty program.

– Be able to identify which customers to target for the greatest value through customer differentiation and targeting.


Duration: 6 weeks, 4-6 hours/week

Rating: 4.7 out of 5

You can Sign up Here


2. Importance of Customer Loyalty by LMU (Coursera)

This advanced competitive strategy program will introduce you to new topics and modules that help improve your business’s customer loyalty. In this program, you will get a closer look at how companies can build up and maintain their customer base by enhancing switching costs and facilitating strategic customer lock-ins. The course is prepared by experienced instructors of Ludwig-Maximilians University, who have years of experience in training multiple individuals around the globe. Moreover, the course is included with a bonus chapter that will help you learn how to grow organically while building a loyal customer base.


Key USPs –

– Learn and understand how firms can increase their profits with suitable price discrimination and product differentiation strategies.

– Discover multiple ways to increase your returns by strategically making use of network effects and economies of size.

– Get a detailed demonstration of operating a business with some powerful external entities that are known as competition authorities.

– Learn about two fundamental concepts that can help you improve your business returns – Network effects and boundaries of the firm.

– Get 10-days free access to the course curriculum with study materials like quizzes, assignments, real-world examples, and more.


Duration: 12 hours

Rating: 4.7 out of 5

You can Sign up Here


Review: Excellent course that is both clear and challenging. It provides my in-depth knowledge and tools to establish/analysis competitive strategies and/or competitive life cycles. – JL.


3. Loyalty Programs and their Value in Sports Marketing by Northwestern University (Coursera)

Sports marketing is becoming the new trend in the market, as enterprises want to strengthen and grow their customer base, and teams want to enlarge their fan base. This course is focused on teaching you how to attract new sponsors to a sport’s team, build vital programs with existing sponsors, and run their fan conventions and other events. This course is ideally designed for business development executives or professionals involved in any sports marketing company. The course is designed by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She will help you throughout the program to build extensive knowledge of customer loyalty in sports marketing. Have a look at our list of Best Customer Service Courses.


Key USPs –

– A very strategic and comprehensive learning path that will guide you in building customer loyalty programs in the sport’s marketing field.

– Learn various techniques to build ticket pricing strategies, how to use sports to enhance and position your brand, how to promote and market a sporting event, etc.

– Gain immense knowledge of developing sponsorships, using social media to grow your team’s follower base, and promoting your sporting events, conferences, and conventions.

– Excel your skills and knowledge in sports communications like press releases, media relations, public relations, etc.


Duration: 13 hours

Rating: 4.7 out of 5

You can Sign up Here


Review: A great course from a great instructor. As a professional in sports journalism and industry for 25 years, I can tell that I found lessons to be accurate and in more depth than expected. – VS.


4. Building Customer Loyalty (LinkedIn Learning)

If you’re starting out with a business and willing to learn how to build customer loyalty, then this learning path is an ideal option for you. Created by the bestselling author, Noah Fleming, this course talks about the four stages of the customer loyalty loop – An Ongoing Cycle of Engaging, Converting, Serving, and Rewarding the Customers. The course includes valuable lessons, practice exams, graded quizzes, and real-world examples to understand the customer loyalty program better. Once you conclude the course with the given assignments, you will get a digital certificate that can be used to showcase your skills to employers.


Key USPs –

– A straightforward and introductive course that focuses on defining the core elements of building a customer loyalty program for your business.

– Learn how to apply various strategies and approaches by building a customer loyalty program and customer loyalty action plan for the needs of a business.

– Learn how to identify and retain your most valuable customers and keep them loyal with unique approaches and marketing programs.

– Gain multiple skills during the classes, such as customer loyalty, customer relationship management, customer retention, and more.


Duration: 30 minutes

Rating: 4.4 out of 5

You can Sign up Here


5. Become Great at Customer Retention (CXL)

If you want to learn the most practical approaches to retaining your customers, this comprehensive course is an excellent choice for you. Taking up this learning path will help you learn how to explain and verify retention points for your customer base, how to improve retention long term, and how to slow down or flatten churn. The course is designed by Val Geisler, who is a professional email marketing strategist with a strong background in customer experience, content creation, and digital strategy. Throughout the classes, the instructor will help you cover customer retention’s core concepts in detail.


Key USPs –

– A comprehensive online program that covers the essential concepts of customer retention to help you earn the trust of your customers.

– Learn how to define and identify retentions points for your customer base, how to improve retention long term, and how to slow down or flatten churn.

– Know the difference between good and lousy retention, identify the keys to really great retention, and how to retain your customers in the long term.

– Be able to identify the areas of opportunity and use them to refine the churn busting efforts over time.


Duration: 3 hours

Rating: 4.4 out of 5

You can Sign up Here


Review: The content is insightful, actionable, and doable. I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before. – Laura B.


6. Customer Loyalty (Talent LMS)

TalentLMS is a professional e-learning platform that provides specialized Customer Loyalty training programs for all types of individuals. This initial course will help any individual who works with clients, including sales, client service teams, and marketing, to comprehend customer retention’s advantages. Taking the course will make it easy to figure out how to make and keep up steadfastness to keep your brand’s reputation positive. Moreover, it will help you bind business and customer retention, which is vital to stay effective. The course will also keep your business realm that needs to be figured out how to fabricate trust and make faithful associations. Check out our curation of Best People HR Analytics Courses.


Key USPs – 

– Learn the basics and advanced concepts of customer retention program to keep the glue that holds the business together.

– Expand your skillset with six mini-lessons in the form of tutorials that guide you about the concepts and a workbook for practicing those concepts.

– Learn how to create and maintain loyalty, the effectiveness of word of mouth, along with how you can build brand ambassadors to standout in the market.

– Get the opportunity to learn how to engage with the audience to build trust and benefits of customer retention in the long run.


Duration: 15 hours

Rating: 4.4 out of 5

You can Sign up Here


7. Customer Loyalty (The Digital Loyalty Academy)

The program is one of its kind, and the Academy offers online courses and tutorials that assist in the design, implementation and maintain exceptional customer loyalty strategies needed for any digital business. The course guides to comprehend the customer loyalty matter, what it does, how to build it for an efficient business, customer lifecycle, the importance of loyalty strategy, and the Anatomy of a Loyalty Program. It aims to increase a brand’s worth in the market and level up the career by implementing some essential techniques to retain customers. Get a professional boost up in the current organization by working on the techniques taught in the course.


Key USPs – 

– Learn the fundamentals of designing, implementation, and maintenance of effective technique for any virtual business.

– Get your hands-on incrementing your value in the present competitive market and level up your profession.

– Gain the knowledge about equipment and certainty you have to have an effect on your function as a marketer and become the go-to loyalty marketing professional in your current or future company.

– Understand customer loyalty and increase lifetime value and reduce churn with never before taught digital loyalty tactics.


Duration: Self-paced

Rating: 4.4 out of 5

You can Sign up Here


Review: I found the Digital Loyalty Associate Certification course to be quite informative. I feel confident that I may proceed from here to create a Customer Loyalty Program that will be a success. – DLA Student.


8. Building Customer Loyalty (Knowledge City)

This course is a part of a specialization program created by the professionals to help you learn and adopt an approach to empower brands via retaining customers. In this course, you’ll learn skills that assist organizations in fostering faithful conduct from their customers, along with ensuring continuing revenue, repeat purchases, and overall long-term success. Besides, you will also learn how to use the ability to retain existing customers and attract new customers for the success of a business. At the end of the course, you will have a certification test to test your course knowledge.


Key USPs – 

– Explore the concepts of Customer Loyalty and the importance of Loyalty, benefits, along with understanding the customers for a business.

– Learn how to understand Loyalty, levels of Loyalty, factors influencing Loyalty, knowing your customers’ values, and how to apply these in the working world.

– Learn about building customer loyalty and make to build loyalty reward, loyalty experience, customer science, planning, and implementation of it.

– Understand the customer the metrics, the science of customer loyalty, program costs, and other consideration of Customer loyalty to see how customers’ attention is crafted.


Duration: 1 hour 25 min

Rating: 4.4 out of 5

You can Sign up Here


9. Course Overview: The Digital Loyalty Academy (Saasquatch)

This course is for people hoping to level up their marketing career or learn client loyalty in the digital economy. In this course, you’ll learn about digital businesses that need customer loyalty to drive growth, customer lifecycle, using loyalty rewards to incentivize users, and psychological principles behind loyalty programs that drive success. To supplement your learning, intuitive quizzes and assignments all through the course will let you apply your new information and work together with your group. After the procedure is completed, it’ll certify you as an official Digital Loyalty Associate, and this achievement can be shared on your website, resume, and LinkedIn profile. Don’t forget to check our compilation of Best People Management Courses.


Key USPs – 

– Learn customer loyalty must be a top priority for any digital business that wants to grow amidst rising acquisition costs, fierce competition, and low switching costs.

– Learn why digital businesses need customer loyalty to drive growth, its impact, and what customer loyalty look like in the digital economy, along with tools and model a digital business use to build a complete loyalty strategy.

– Gain knowledge of customer lifecycle, lifecycle marketing, the importance of customer lifecycle for a successful loyalty strategy, and how to use loyalty rewards to users at every stage of the lifecycle.


Duration: Self-paced

Rating: 4.4 out of 5

You can Sign up Here



These courses and tutorials will provide you with a detailed overview of customer retention and customer loyalty programs used by multiple brands and companies to retain their customers. Whether you’re a beginner or an intermediate, you can find a course that best fits your requirements.