8 Best + Free Google Adwords Tutorial, Course & Training [2018 UPDATED]

 

A team of 50+ global Digital Marketing experts have compiled this list of 16 Best Google Adwords Tutorial, Course, Training, Classes & Certification available online for 2018. This compilation includes free and paid learning resources that will help you excel at Google Adwords as well as pass Adwords certification exam. They are suitable for beginners, intermediate learners as well as experts.

 

8 Best + Free Google Adwords Tutorial, Course, Certification & Training Online [2018 UPDATED]

 

1. The Complete Google AdWords Free Course: Beginner to Advanced (Skillshare)

This free adwords course by Jerry Banfield will show you his journey of generating $310,000+ in sales by just spending around $6,000 in adwords spending. You can join this course with any level of knowledge about Google AdWords and he will take you through the entire process piece by piece. This is a comprehensive version of creating a step by step Google adwords campaign. Since this is available on Skillshare, you can sign up and get first month access free, effectively making this a free program.

 

Rating : 4.6 out of 5

You can Sign up Here

 

 

2. Free Google AdWords Training and Tutorials (Lynda – LinkedIn Learning)

These are some of the courses hosted on LinkedIn learning platform Lynda to help you succeed at Google Adwords. Through them, you will learn to set up your AdWords account, select best keywords, write ads that convert and learn to track and optimize the performance of your campaigns. There are around 12 free courses and 307 video tutorials available on Lynda. You can find and select the one that best fits your interest.

 

Rating : 4.5 out of 5

You can Sign up Here

 

3. Ultimate Google AdWords Course 2018–Stop SEO & Win With PPC (Udemy)

One of the globally most highly rated courses around Adwords is this one by Isaac Rudansky. More than 70,000+ professionals have already attended this program and it has received thousands of 5 star reviews! In this super comprehensive 18.5 hours course Isaac will not only help you create, develop and optimize your profitable Google AdWords Campaigns, but teach you various other things including using conversion tracking to determine the value of your campaign, remarket to previous website visitors to bring them back to the site in order to complete a sale including various other advanced adwords techniques. Highly highly recommended from our side, we think this is one of the best Google Adwords training course.

 

Rating : 4.8 out of 5

You can Sign up Here

 

 

4. AdWords: Become Google AdWords Certified in Just 2 Days!

For those more keen on clearing the adwords certification exam, this course by Daragh Walsh will provide you with a proven step by step strategy to ace the exam. This course by him includes 200 Sample Questions + Explanations and teaches you how to get hired by promoting your certification. You will also get access to the best study resources, cheat sheets and an active discussion forum to solve queries. This quick 39 minute video lecture comes with a 30 day money back guarantee so you can always get a refund if you didn’t like what you see.

 

Rating : 4.5 out of 5

You can Sign up Here

 

 

5. The Complete Digital Marketing Course – 12 Courses in 1

This tutorial by Rob Percival and Daragh Walsh will teach you everything right from Google Adwords, SEO, Social Media Marketing, Email Marketing and a lot more. In over 20 hours of training, you will also learn YouTube Marketing, Facebook Marketing, Google Analytics. 150,000+ students have already attended this online program and given it rave reviews. The course is also available in multiple languages including French, Hindi, Japanese, Korean, Polish and Spanish among others. We urge you to have a look and decide whether you want to join or not for yourself.

 

Rating : 4.4 out of 5

You can Sign up Here

 

 

6. Digital Marketing Masterclass 2018 – 23 Courses in 1

Close on the heels of last one, this course also combines various aspects of digital marketing and presents them in one comprehensive program. You will learn multiple aspects of digital marketing including Google Adwords, Brand Identity, Email Marketing, Copywriting & Blogging, YouTube Marketing, Video Marketing, Facebook Groups (Social Media Marketing), Facebook Pages (Social Media Marketing), Facebook Ads as well as retargeting across multiple platforms. This holistic tutorial spans across 32 hours and is taught by Created by Phil Ebiner and Diego Davila.

 

Rating : 4.5 out of 5

You can Sign up Here

 

 

7. Advanced Google AdWords Training – From An Industry Veteran

Mark Meyerson is a certified Google Premium Partner and comes with 10 years of experience in the world of digital, specializing in paid search(PPC) and analytics. Having worked for multiple multinational organizations and blue chip clients globally, he comes with the perfect experience that one will look for when wanting to learn advanced adwords online. In this 3.5 hour tutorial, he will teach you to find key pitfalls in your campaign, utilise dynamic ads for personalised ads and also teach you how to build a multi funnel remarketing strategy for Google Display Network and search campaign. This training is best suited for all those who want to skill up when it comes to Adwords.

 

Rating : 4.5 out of 5

You can Sign up Here

 

 

8. Google Academy for Ads (Official)

Then there are this official byte sized courses from Google that will help you master various products that Google offers. These include training programs around Analytics, Google Best Practices, Primer App by Google, Google Digital Academy and Digital Garage. Depending on your level of understanding of Google products, you can sign up for any one of these. The learning part of all these courses is free, and there might be an attached certification cost if you intend to go farther.

 

Rating : 4.8 out of 5

You can Sign up Here

 

Bonus Courses :

 

9. How to start an ecommerce business Google SEO, ads & Amazon

If you are looking to power up your ecommerce business using Adwords, then this may be a perfect choice. Alex Genadinik is a digital expert who has taught over 100,000 students so far through his multiple training programs online. In this course, he wants to help you succeed at e-commerce business using Google Shopping Ads, AdWords Remarketing, SEO, Amazon, as well as Facebook Marketing. He promises to help you make more sales, master Amazon sales, and explore the path to a 6/7 figure e-commerce business. The best part about the program is that in 2.5 hours, you get a good overview of all things right from SEO to Shopping Ads to Remarketing and more.

 

Rating : 4.6 out of 5

You can Sign up Here

 

 

10. Google Analytics Certification 2018: Get Certified in 2 Days

Along with Google Ads, there is one thing you must get really good at – Google Analytics. This course is dedicated to helping you clear the Google Analytics certification. A very quick 36 minute video tutorial will take you through all the aspects which will help you clear the exam. Created by Daragh Walsh, this course enjoys high ratings from attendees. It includes practice tests & exams, will help you gain a professional level understanding of Analytics and eventually make you ready for applying to a job. More than 22,000 students have already enrolled for this program.

 

Rating : 4.4 out of 5

You can Sign up Here

 

 

11. Google Analytics For Beginners

If you don’t want to just clear the exam, but learn Google Analytics in depth, then this might be a great choice for you. This training taken up by 10,000+ students will help you set up Google Analytics, track marketing analytics and increase traffic & sales. Coming from Daragh Walsh, this tutorial will teach you to set up Analytics to collect actionable data, track success of your campaign, tag document insights and learn to make data driven decisions to make all your campaigns succeed. This is a short 1.5 hour course that you can quickly finish and move on.

 

Rating : 4.4 out of 5

You can Sign up Here

 

 

12. SEO 2018: Complete SEO Training + SEO for WordPress Websites

You may be well aware that SEO and Google Adwords go hand in hand. If one focuses on Paid Campaigns, the other is all about organic clicks and conversions. While you learn to master the adwords game, it may be handy to learn SEO tricks as well. Created by Arun Nagarathanam, this tutorial has been attended by over 19,000 students online so far. Arun will teach you how to achieve Rank 1 on Google using technical SEO, achieve 0.5 second page speed, do UX and Backlink SEO, keyword research and much more. This is a detailed 9 hour video with lot of interesting nuggets of information all over.

 

Rating : 4.3 out of 5

You can Sign up Here

 

 

13. The Complete SEO Guide to Ranking Local Business Websites

This SEO course is dedicated to ranking a local business website on first page of Google. The trainer Christine Maisel will redesign and rank a real live website and bring it to the first page of Google. The trainer will help you learn how to identify the most profitable keywords for local business, demystify local SEO from start to finish and optimize a local SEO website for maximum benefit. The tutorial will also teach you how to get high quality backlinks for ranking better. It is a 6.5 hour video course which comes with 17 articles and 12 supplemental resources.

 

Rating : 4.7 out of 5

You can Sign up Here

 

 

14. Google Tag Manager for Beginners+ (Challenges)

Now you may be aware of this very powerful tool called Google Tag Manager. To help you learn and master the use of tag manager, Julian Juenemann has created a tutorial to help you learn the in and out of what GTM is all about and how to accomplish marketing tracking using Google Tag Manager. In this 2+ hour course, you will learn how to install Google Analytics using GTM, how to deploy Event Tracking in GTM and dive deeper into GTM to learn all other important aspects. The class consists of some challenges for you to practice and solve. The best part is that you need to have no prior knowledge to enroll for this one.

 

Rating : 4.4 out of 5

You can Sign up Here

 

 

15. Google Analytics: Double Your Conversions With No Extra Cost

This analytics tutorial will teach you how to draw more conversions through in depth understanding of web analytics. Created by ‘Boost Top’, this course is not regularly updated, but recent reviews tell us that the course material works just as well today. You will learn innovative ways to use Google Analytics to get more traffic to your website, analyze marketing performance to maximize ROI. You will also understand user navigation within your website, creation of custom reports and gain the skills to understand all other aspects of analytics.

 

Rating : 4.5 out of 5

You can Sign up Here

 

 

16. Google Adsense Course : Earn Passive Income by Working from Home

This course created by Tod Vachev will teach you the aspect of making money online by showing Google ads on your site. You will specifically learn how to asses if keywords are profitable for you to write around them, write SEO optimized articles, analyze Google Analytics Data in addition to installing Google AdSense. You will also be taught how to demystify google webmaster for better promoting your website in addition to all other related aspects around a SEO optimized website.

 

Rating : 4.5 out of 5

You can Sign up Here

 

 

So that was our list of Best Google Adwords Tutorial, Course, Training, Classes & Certification available online for 2018. Hope these free courses help you excel at Google Adwords. Do have a look around to find many other courses around digital marketing and other domains. Wish you all the best 🙂 Happy Learning!