8 Best + Free Google Analytics Training, Tutorial & Course [2018 UPDATED]

Best Google Analytics Tutorial, Class, Course, Training & Certification Online

A team of 50+ global Digital Marketing experts have compiled this list of 16 Best Google Analytics Training, Tutorial, Course, Classes & Certification available online for 2018. This compilation includes free and paid learning resources that will help you excel at Google Analytics as well as pass Analytics certification exam. They are suitable for beginners, intermediate learners as well as experts.

 

8 Best + Free Google Analytics Training, Tutorial, Course & Certification Online [2018 UPDATED]

 

1. Free Google Analytics Training & Tutorials (Lynda – LinkedIn Learning)

LinkedIn learning platform Lynda also hosts a lot of useful Google Analytics courses and these revolve around various topics including measuring KPIs, remarketing, calculating gross profit, learning premium analytics and more. There are a total of 16 courses and 367 video tutorials for you to choose from. We encourage you to have a look and decide for yourself.

 

Rating : 4.6 out of 5

You can Sign up Here

 

 

2. Free Google Analytics Courses (Skillshare)

These courses, which are practically free, is available on Skillshare, which offers 1-2 months of free subscription. Multiple authors have created different classes around GA and you could learn a lot of things including creating dashboards, get better results from digital marketing, GTM basics as well as 10 easy ways to use GA. You just need to sign up and access free courses for up to 2 months. Post that period, you may pay to learn other lessons as well.

 

Rating : 4.5 out of 5

You can Sign up Here

 

 

3. Google Analytics Certification 2018: Get Certified in 2 Days (Udemy)

This training is meant for people who wish to clear the Google Analytics certification exam. In a quick 36 minute video lecture, Daragh Walsh will take you through all the important aspects that will help you gain a professional understanding of Analytics, effectively helping you cut down on the study time by 50%. The course has already been attended by 20,000+ students who have given it good ratings and reviews. You will also get to attempt a practice exam in this program.

 

Rating : 4.4 out of 5

You can Sign up Here

 

 

4. Google Analytics For Beginners

This training is meant for people who wish to get familiar with the basics of understanding, installing and analyzing google analytics. This 1.5 hour course created by Daragh Walsh will help you set up analytics, track the success of your campaign with appropriate tagging and document insights to make data driven decisions. You can enroll in this program without any prior experience and it will act as a step by step tutorial in helping you learn everything.

 

Rating : 4.4 out of 5

You can Sign up Here

 

 

5. The Complete Digital Marketing Course – 12 Courses in 1

This comprehensive digital marketing program will help you learn various aspects of online marketing including Analytics, SEO, Social Media, Email Marketing, Adwords and much more. Created by Rob Percival and Daragh Walsh, the duo has taught this particular program to 150,000+ students globally! In 20 hours, there are close to 3 hours dedicated to GA where you will learn everything right from setting up goals, analyze demographic behavior, analyze geo report, figure out the best day and time to post things among a host of other important aspects. The course is available with multiple language subtitles and is regularly updated so you don’t miss out any new happenings in the domain.

 

Rating : 4.4 out of 5

You can Sign up Here

 

 

6. Google Analytics: Double Your Conversions With No Extra Cost

This course hasn’t been updated in a while, but that does not mean it is not as valuable today. You will learn how to increase sales and conversions without investing in ads, simply by analyzing your data better. In this comprehensive 4 hour program, you will discover best ways to use GA to get more traffic to your website, demystify the audience visiting your website, optimize your content based on GA reports and learn to reduce bounce rate among host of other factors. Quite detailed and deep, we say you should have a look at this program and decide for yourself if it is worth your time.

 

Rating : 4.5 out of 5

You can Sign up Here

 

 

7. Google Tag Manager for Beginners+ (Challenges)

Julian Juenemann will teach you all about GTM and how to deploy marketing tracking using Google Tag Manager. More than 10,000 professionals have already attended this GTM class that spans across 2 hours and comes with full lifetime access. Julian will teach you to install GTM, deploy event tracking with GTM and also deep dive into all aspects of the tool. Regardless of whether you know GA or not, you can start off with this course and it will teach you everything around Google Tag Manager from scratch.

 

Rating : 4.4 out of 5

You can Sign up Here

 

 

8. Google Analytics Academy Analytics Course (Official)

With 5 freely available training, Google will teach you multiple aspects around GA. There are courses around ‘Google Analytics for Beginners’, ‘Advanced Google Analytics’, ‘Getting Started With Google Analytics 360’, ‘Ecommerce Analytics’ and ‘Google Tag Manager Fundamentals’. You will be taught by Justin Cutroni, who leads the Google Analytics Education team; Krista Seiden, an experienced leader in digital analytics and a frequent speaker at industry events and Ashish Vij, Senior Specialist on Google Analytics 360 at Google who comes with more than 12 years of experience.

 

Rating : 4.7 out of 5

You can Sign up Here

 

Bonus Courses

 

9. Google Tag Manager (GTM) Training Course – From Zero to Hero

This very important course by Anil Batra will help you learn Google Tag Manager (GTM) including Google Analytics and event tracking. Anil will teach how you how to deploy various tags. The course includes details on fundamentals of Google Tag Manger, setting up GTM for GA, setting up external link tracking. The course will also teach you how to setup button click tracking, track JavaScript errors and using data layer in Google Tag Manager. This 1.5 hour tutorial is regularly updated and comes with a practice test as well.

 

Rating : 4.5 out of 5

You can Sign up Here

 

 

10. Google Analytics Certification – Get Certified in Just 1 Day

This course by Nidhi Gupta intends to teach you how to crack Google Analytics certification exam with just 1 day of preparation. Updated regularly, this program has already seen more than 2000 students enroll and consists of step by step methodology of clearing the exam. Among other things, you will get practical tips, understand clearly about the types of questions, negative marking and certificate validity, gain access to 100 sample practical questions. Along all of this, the instructor will be regularly available in the Q&A section to clear your doubts.

 

Rating : 4.6 out of 5

You can Sign up Here

 

 

11. Google Analytics for Shopify / e-Commerce

This is a very interesting and useful program since it deals with helping you use GA with Shopify and e-commerce websites. Created by Adam Reed, this 2 hour program specifically focuses on identifying key areas you must focus on, identifying best performing demographics, identifying best day and time to post stuff and how to best optimize your campaign for maximum ROI. Adam is a pro when it comes to e-commerce and Shopify in particular and has built multiple 6 figure businesses in the past. He is the absolute best when it comes to demystifying everything right from e commerce to Shopify to dropshipping.

 

Rating : 4.6 out of 5

You can Sign up Here

 

 

12. Build Insightful Dashboards with Google Data Studio

In this course, Annabel Lyle will help you create powerful data visualizations using google analytics and google sheets. The author will teach you how to connect to a range of Data Sources (like Google Analytics, Google Sheets etc), customize a range of data visualisations (including scorecards, bar charts, area charts and more), develop re usable reports, develop advance visualizations and use dynamic date and dimension filters. This is a new course which is regularly getting updated and has received good reviews so far.

 

Rating : 4.4 out of 5

You can Sign up Here

 

 

13. Google Analytics for Ecommerce – Become a Shopify Master

Thomas Wiesner and Andrew Reed will teach you how to successfully set up your e-commerce venture with Shopify and teach you to use Google Analytics, Mailchimp as well as Facebook Advertising. You will understand how GA can help you improve your store and customer experience. This is a very detailed 5.5 hour course that is ideal for all those who wish to not just master GA, but understand the overall working of an ecommerce store. You also get 18 supplemental resources with this online program.

 

Rating : 4.6 out of 5

You can Sign up Here

 

 

14. Google Analytics Certification Exam Training

Going back to the exam, this is for all those who wish to clear the GA certification exam comfortably. The training created by Justin O Brien will help you study hundreds of sample questions – answers from the GA Certification exam. 2500+ students have already benefited from this course that comes with 500+ sample question and answers. Overall, you will get 1.5 hours of on demand video, 24 articles and 2 supplemental resources.

 

Rating : 4.5 out of 5

You can Sign up Here

 

 

So that was our list of Best Google Analytics and Google Tag Manager Tutorial, Course, Training, Classes & Certification available online for 2018. Hope these free courses help you excel at Google Analytics and GTM. Do have a look around to find many other courses around digital marketing and other domains. Wish you all the best 🙂 Happy Learning!