5 Best Free Google Tag Manager Courses [2021 SEPTEMBER] [UPDATED]

best Google Tag Manager GTM course class tutorial certification training online

Are you looking for Google Tag Manager Courses or Training to enhance your career? Then here’s a list of Best Free Google Tag Manager Courses, Classes, Tutorials, Training, and Certification programs available online for 2021. This list includes both free and paid resources that will help you learn Google Tag Manager. Also, these courses are ideal for beginners, intermediates, as well as experts.


5 Best Free Google Tag Manager Courses, Training & Certification Online [2021 SEPTEMBER]

1. Google Tag Manager for Beginners (Udemy)

If you’re working as a Digital Marketer or Digital Analyst and are well versed with tools like Google AdWords and Google Analytics, then you definitely know the importance of tracking data and conversions. But, if you still take help from a developer to measure these data points, then this Google Tag Manager course is designed just for you. In this course, you’ll be introduced to Google Tag Manager, its specifications, how to install Google Analytics with the help of GTM, and many other essential aspects of using GTM. Taking this course will help you take your digital marketing skills to the next level and secure yourself a good job. Check out our compilation of Best Free Google Courses.


Key USPs –

– One of the best courses for beginners to learn Google Tag Manager and begin with analytical skills

– Introduce you to basic concepts of GTM, Digital Marketing, Google Analytics, and much more

– Get guidance from one of the top instructors to clear your doubts related to the course content

– Learn how to deploy Event Tracking with GTM

– Complete practice challenges at the end of the course to analyze your knowledge and skills in the subject

– Get rewarded with a Certification of Completion after finishing the course


Duration: 2-3 hours

Rating: 4.5 out of 5

You can Sign up Here


Review: Great course but I struggled to get the Tag Manager Injector to work so I couldn’t do the challenge exercises, and no one responded to my requests for help. – Loc Tran



2. Google Tag Manager Training Course (Udemy)

After completing the beginner level course if you’re willing to dive deeper into Google Tag Manager concepts, this GTM From Zero to Hero course by Udemy is the best fit for you. In this course, you’ll learn everything that you need to know about using Google Tag Manager. With the step-by-step process, you will be introduced to various features of Google Tag Manager and how you can implement Google Tags. What makes this course unique is the instructor, Anil Batra who is a professional digital marketing expert and takes personal interest in every individuals success by providing assistance even outside this learning platform.


Key USPs –

– Learn from the beginning, such as fundamentals and essentials of GTM, details of GTM interface, and how to setup GTM for Google Analytics

– Learn how to set up button click tracking in Google Analytics and tracking of JavaScript errors with GTM

– Deployment of Facebook conversion and re-targeting Pixel to drive higher conversions

– Become a confident Digital Marketer after completing this course

– Include practice exercise and video tutorials to test your knowledge and skills in the subject

– Get rewarded with a Certification of Completion after finishing the course with practice exercises


Duration: 2-3 hours

Rating: 4.3 out of 5

You can Sign up Here


Review: Thanks for making this video! I love the examples that you walk through. – Ling Wong



3. Google Tag Manager with Facebook and Google Remarketing Tactics (Udemy)

This is another GMT course offered by Udemy that is more focused towards using Google Tag Manager with Facebook and Google Remarketing tactics. The course content is designed by one of the top instructors of Udemy to help you learn the advanced concepts of Google Tag Manager. In this course, you’ll learn how to update tags and code snippets on your website quickly with the GTM tag management system. Apart from that, this course will teach you how to configure tags through a web-based user interface without using the additional code. After completing this course, you’ll be able to deploy multiple tags on your websites, such as Google Analytics Tracking code, Google Ads Conversion Pixel, and Facebook remarketing pixel. Have a look at our take on Best Free Google Adwords Courses.


Key USPs –

– An advanced course that will guide you to use Google Tag Manager with Facebook and Google Analytics

– Help you track Form submission, Outbound link clicks, Button clicks, E-commerce tracking, etc.

– Embedded with practice exercises and video lectures to help you learn deeper

– Full-time access to course content from anywhere on any device

– Earn a Certificate from Udemy after finishing the course properly

– 30-days money back guarantee if you don’t like the course content


Duration: 1-2 hours

Rating: 4.6 out of 5

You can Sign up Here


Review: So far, the best course I have participated here. Very easy and easy to explain step by step, therefore ideal for beginners. Honest 5 stars! – Enrique Murphy



4. Free Google Tag Manager Course (Google Analytics Academy)

There is no better place to learn Google Tag Manager than Google itself. Google Analytics Academy is a partnership program of Google that allows individuals to do multiple Digital Marketing courses at no cost. In this course, you’ll be guided to different aspects of Google Tag Manager, such as managing multiple analytics and marketing tags for your site and simplifying the tag implementation and management process for marketers. This course is divided into four units, which includes Starting with GTM, Setting up Google Tag Manager, Collecting data using Data Layer, Variables, and Events, and Using additional Tags for Marketing and Remarketing. Also, after finishing the course and clearing the certification exam, you’ll be awarded a certification of Google Tag Manager.


Key USPs –

– One of the best platforms to start with Google Tag Manager

– Any individual from anywhere can enroll in this course without paying any fee

– Get guidance and support from Course Community anytime regarding any questions related to course content

– All you need is a Google account to start with the course


Duration: 4-5 hours

Rating: 4.7 out of 5

You can Sign up Here



5. Free Google Tag Manager Courses & Training (LinkedIn Learning)

LinkedIn Learning provides you all the course material and training that you need to learn Google Tag Manager. From basics courses of GTM to advanced level training, you’ll find everything on LinkedIn Learning. It offers a list of multiple GTM courses and training with every course including different subjects. With these courses, you can learn the Basics of Google Tag Manager, Leveraging in-built basic tags of Google Analytics, Best practices for custom HTML tags, and much more. All these courses are offered by industry professionals who have years of experience in Digital Marketing and running campaigns for MNCs. Check our curation of Best Free Google Analytics Courses.


Key USPs –

– Provide a Google Analytics 360 suite that includes powerful tools to help marketers plan, measure, and optimize their marketing activities

– Understand the basic use of Google Tag Manager and best practices of HTML tags

– Leverage the power of Google Analytics 360 to collect and organize data

– Avail multiple video lectures, practice tests, hands-on exercises, and video training to improve your overall knowledge of GTM

– Learn from your own pace according to your convenience without any deadline of completing the course

– Earn a Certificate of completion after completing every course


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here


So those were some of the best GTM courses available online. Hope they helped you become better with tracking and analysing data on your site.