6 Best Market Research Courses [2021 OCTOBER] [UPDATED]

best market research course class certification training online

25 Experts have compiled this list of Best Market Research Course, Tutorial, Training, Class, and Certification available online for 2021. It includes both paid and free resources to help you learn Market Research and these courses are suitable for beginners, intermediate learners as well as experts.


6 Best Market Research Courses, Certification & Training [2021 OCTOBER][UPDATED]

1. Market Research Certification by UC Davis (Coursera)

If you have no prior experience in this area and want to jump-start a career in this field then this is the specialization for you. In the classes you will learn to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, manage suppliers performing specialized tests and deliver recommendations from them. By the end of the program, you will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results and more.


Key USPs-

– Compose a professionally planned package or proposal.

– Design an effective questionnaire and launch your survey to the target audience.

– Analyze survey results, perform basic calculations, synthesize findings and develop and deliver insights.

– Plenty of assignments to practice the concepts covered in the lectures.

– The deadlines can be set in accordance with your schedule.


Duration: 5 months, 3 hours per week

Rating: 4.5 out of 5

You can Sign up Here 


Review : I have learnt so much through this course and would apply my learning to my job. Thanks for an excellent course. – Melvin Goh



2. Top Market Research Courses (Udemy)

With over 40 courses and training, it is safe to say that this platform has something for everyone looking forward to enhancing their knowledge in this field. The tutorials and programs are mainly divided into three levels of difficulty – beginner, intermediate and advanced. Use the filters available on the website to choose the training that matches your requirements. Some of the bestsellers are secret exposed: find the most profitable niches of 2019, marketing analytics, strategies, and analysis.


Key USPs-

– The well-designed curriculum is divided into appropriate sections which help to cover the lessons easily.

– Gain advise and best practices from the experience of the instructors.

– There are ample amount of exercises to practice the concepts covered in the lessons.

– Lectures + Downloadable resources + Articles + Full Lifetime Access

– The study materials, videos can be accessed on the platform for a nominal fee.


Duration: Self-paced

Rating: 4.2 out of 5

You can Sign up Here 



3. Market Research and Consumer Behaviour by ie Business School (Coursera)

In this course, you will build a strong foundation in the basics of this field for creating an overall successful marketing strategy. The lectures are divided into two part namely market research and consumer behavior. With glowing reviews and stellar ratings, this program is a crowd favorite.


Key USPs-

– The introductory videos provide an overview of the course and cover the necessary jargon.

– Understand the fundamentals of consumer behavior and use the relevant tools to gain more insight.

– Each topic is covered in an elaborate manner with regular quizzes.

– Understand the consumer decision-making process.

– Gain a deeper understanding of your consumers and discuss the promises and pitfalls of digital data.

– Complete the graded assignments to earn the completion certification.


Duration: 4 weeks of study, 1 to 2 hours per week                          

Rating: 4.2 out of 5

You can Sign up Here 


Review : I have learnt so much on the fundamentals of Consumer Behaviour and Market Research. Thank you to Professor Sameek Sinha for the guidance and excellent delivery of the module lesson. -MG



4. Market Research (University of Georgia)

This renowned university offers a series of highly acclaimed online certificate programs that cover the market research process from beginning to end. Principles of market research talk about the core skills required to conduct research in various sectors. Divided into different modules the programs are eligible for credit. Take the free online diagnostic quiz to test your current knowledge before gettings started with the classes.


Key USPs-

– Apply the tool and processes to solve real-life challenges.

– The platform offers multiple student support mechanisms such as coach mentors, progress self-monitoring tools and self-assessments.

– Understand the competitive trends, how to use the data optimally.

– A wide variety of examples and demonstrations helps you to get a clearer view of the topics.


Duration: Self-paced

Rating: 4.3 out of 5

You can Sign up Here 



5. Marketing Research and Analysis (Cornell University)

Course has been discontinued

In this comprehensive program, you will learn how to be an intelligent consumer of information when it comes to marketing analytics and research so as to make more effective decisions. First, you will take a look into the purpose and goals of research, balance the ideal with reality and apply the six stages in a marketing situation. After which, you will examine different ways to analyze the acquired data and use the formulas to determine how cannibalization affects the profitability of new products and the value of a long term customer and finally perform a basic sensitivity analysis to assess the robustness of your results.


Key USPs-

– Define goals for marketing research and apply various methods.

– The complete set of lessons is broken into appropriate sections which makes it easy for the students to follow.

– Learn more about customers, products, and services.

– Test results and determine how to apply them to real-life scenarios.


Duration: 2 weeks, 3 to 5 hours per week

Rating: 4.4 out of 5

You can Sign up Here 



6. Market Research Courses Online (Experfy)

These courses are designed to help you understand that with the exponentially growing data, how these changes affect the market research within companies. It also talks about how current market researchers can apply their skills to new data sources and adapt according to new requirements. By the end of the classes, you will be able to capitalize on your present skills and work with large datasets.


Key USPs –

– Discover methods and best practices to identify potential segments for improvement.

– Explore the different types of data available and the techniques to utilize data.

– All the topics are explained thoroughly and with proper examples.

– Attempt the exercises to measure your grasp on the topics covered.


Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here


Review : Great course for market research practitioners who want to understand how big data is shaping the market research professions. This training is all about data-driven market research. Mary Ellen Gordon is a top-notch instructor and I enjoyed the course. The two modules covering new opportunities and new skills for market researchers are golden. I, however, do think that the course should have a follow-up course with more advanced topics. -Linda J


So these were the 6 Best Market Research Tutorial, Class, Course, Training & Certification available online for 2021. Hope you found what you were looking for. Wish you a Happy Learning!