10 Best Marketing Certifications, Courses & Training [2018]

The patterns and trends of marketing change at the speed of light. Wish so much happening all around, it is only natural to try and upgrade your skills every year, or even multiple times every year. To help you grow further, we present the best marketing certification, course and training in 2018. Since all these are available online, you can sign up and attend them from any part of the world and finish at your own pace.

10 Best Marketing Certifications, Courses & Training for 2018

Learn cutting-edge marketing tactics from the #1 online education experience. 2018 is your year!

Make your move and upgrade your skills with these 3 top-rated Marketing Courses on Coursera:

 

1. Digital Marketing Specialization — The University of Illinois Champaign-Urbana

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including digital marketing analytics and social media marketing. When you complete the Digital Marketing Specialization you’ll have a richer understanding of the foundations of the digital marketing landscape and new tools to help you digitally create, distribute, promote, and price products & services.

 

Rating : 4.6 out of 5

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Review : It was great experience studying Digital Marketing here as it added a lot to my knowledge and skills. It also enhanced my approach towards marketing.

2. Search Engine Optimization (SEO) Certification — University of California at Davis

This Specialization will teach you to optimize web content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms. You’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development. The Specialization culminates in a hands-on Capstone Project, in which you’ll apply your skills to a comprehensive SEO consulting task.

 

Rating : 4.6 out of 5

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Review : Great starting course on the basics of search engine algorithms, SEO best practices, and SEO practices that can get your site penalized with Google.

 

 

3. Sales Training: Techniques for a Human-Centric Sales Process — HubSpot

This sales course will teach you HubSpot’s inbound sales methodology, which focuses on being helpful rather than salesy. By the end of the course, you’ll be able to prospect for new business, qualify for high-quality prospects, handle buyer objections, and negotiate and close a deal. Jumpstart your career in sales and get tactical tips and advice on how to run an effective sales playbook. Learners who complete this course will have an opportunity to apply to work in sales at HubSpot.

 

Rating : 4.5 out of 5

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Review : The course teaches the fundamentals of sales planning and execution. This course will help to build the conceptual knowledge for sales. I recommend people willing to build a sales career to attend the course.

 

BONUS : Other Top Rated Marketing Certifications and Courses on Coursera for 2018

4. Marketing Certification : Marketing Mix Implementation Specialization – IE Business School

In this marketing certification spread across 5 courses, you will learn the skills needed to execute successful marketing strategies. Master the 4Ps of Marketing: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). The best part here is that this course is not just theoretical but actually imparts the knowledge required for you to execute.

 

Rating : 4.6 out of 5

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Review : Professor Rodriguez Baptista was an amazing lecturer. I really enjoyed this course and will refer back to the course materials frequently to maintain my expertise in Brand & Product Management. I can’t wait to apply my newly acquired theory to real-life scenarios!

 

 

5. The Strategy of Content Marketing – UC Davis

Two leading organisations, Copyblogger and UC Davis Extension bring you this special content marketing online certification. Figure out how content marketers acquire and retain customers through creative writing and engaging content. Learn all about developing and implementing a content marketing strategy. Over and above, you will also learn how to use this knowledge to build your personal brand.

 

Rating : 4.4 out of 5

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Review : Excellent course! I would hope you have an extension of this course focus only on Copywriting. It would be helpful to have more practical work in this subject. This also woke up in me a feeling that makes me want to work we you guy!

 

 

6. Social Media Marketing Certification – Northwestern University

Northwestern University brings to you this special social media certification that is spread across multiple weeks offering you enough time to go through and grasp concepts with confidence. This is ideal for business owners, marketing executives professionals who are looking to become proficient at social media marketing. Find out and learn all about tools and platforms to design, manage, and optimize social campaigns. In the course project, you will also get to create and evaluate a social media plan & strategy.

 

Rating : 4.6 out of 5

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Review : Great info and I especially like the way it’s divided into some reading and some video. I think it was also presented in a way the someone who is not already familiar with Social is easily able to understand.

 

 

7. Marketing Strategy Certification – IE Business School

If you are confused about where to begin the marketing journey of your organisation, then this is an ideal course for you. Learn how to develop a marketing strategy for a product, service or your entrepreneurial venture. Understand how to segment and position your business for success. Finally you will also get to develop a Marketing Plan for a business of your choice.

 

Rating : 4.1 out of 5

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Review : The course was very helpfiul. A few practical examples could have been added. In market research segment, having few mathematical methods could have been more help.

8. Public Relations Certification for Digital Media Specialization – National University of Singapore

While everybody focuses on digital marketing, it is also really important to learn about the aspect of public relations in digital media. This course helps you understand how to achieve long term business goals with public relations. Demystify the part of planning PR campaigns and optimizing social media content. In the certification project, you’ll get to develop a strategic communication plan in response to a real time PR problem.

 

Rating : 4.6 out of 5

You can Sign up Here

 

Review : Very helpful course for those interested to further their knowledge and skills in PR. Course has really strengthened my know-how through the 4 weeks of studying online. Very concise and specific strategies for learning!

9. Introduction to Marketing Certificate Course – University of Pennsylvania

When the top three faculty from the top rated marketing department in the world come together to teach you marketing online, then you better lap up the opportunity. Learn about three core topics in customer loyalty: branding, customer centricity, and go-to-market strategies. Spread across 5 weeks, with only 4-6 hours commitment required every week.

 

You can Sign up Here.

 

 

10. Viral Marketing and How to Craft Contagious Content – University of Pennsylvania

If you want to lean how ideas catch on and capture the imagination of many, then this is the right course for you. Learn how to increase your influence, how to generate word of mouth publicity, and make use of social media to influence and promote. The author of best selling book “Contagious: Why Things Catch On,” Professor Jonah Berger takes you through a memorable journey that will change your outlook of marketing.

 

You can Sign up Here.

 

So that was a compilation of Best Digital Marketing Certifications and Courses for 2018 available online. Hope you could find what you were looking for. We wish you all the best in your learning journey 🙂 Cheers, team Digital Defynd

 

P.S : Coursera is a #DDPartner