10 Best Marketing Communications Courses & Certificate [2021 SEPTEMBER]

Best Marketing Communications course tutorial class certification training online

Communication is the most critical part of any business, especially when it comes to marketing. Every company looks for marketing professionals who are proficient at communicating with clients. If you also want to improve your marketing communications to grow your career, our professional experts have gathered a list of some of the Best Marketing Communications Courses, Tutorials, Classes, Training, and Specialization programs available online for 2021. We have collected these courses from various e-learning platforms after in-depth research to ensure that you get the best learning experience from it. Moreover, the list includes both free and paid courses to help you select the ideal course for you. Have a look at our compilation of Business Courses.

 

10 Best + Free Marketing Communications Courses & Classes [2021 SEPTEMBER]

1. Advertising and Marketing Communication Strategy (Kellogg School of Management)

Ideally designed for client-side managers and senior leaders, this course will help you guide your advertising efforts by ensuring they are backed by an effective strategy linked to your business goals. During this 8-week program, you will learn how to create strategic, persuasive communications across platforms, create the most meaningful strategic advertising objective to drive your business, and more. The program is developed by experienced instructors of Kellogg School of Management, who have trained multiple marketing communications individuals. Once you complete the curriculum with the final assignment, you will get a digital certificate to showcase your skills. Don’t forget to check our curation of Best Brand Management Courses.

 

Key USPs –

– Learn how to identify, evaluate, and select a consumer insight that enables you to build the right message for your target audience.

– Learn how to evaluate the effectiveness of media plans and verify the key steps and best practices in ad production, as well as evaluate ads for strategic merit to develop proper testes.

– Cover multiple topics throughout the classes, such as setting marketing objectives, targeting for growth, consumer behavior, and paths to persuasions, positioning decisions, etc.

– Work with multiple assignments and hands-on exercises to improve your overall learning experience and knowledge.

 

Duration: 8 weeks, 4-6 hours/week

Rating: 4.7 out of 5

You can Sign up Here

 

2. Integrated Marketing Communications by IE Business School (Coursera)

Developed by experienced faculty members of IE Business School, this comprehensive program is focused on teaching you about the key pillars in the marketing mix and how it can be used to push your products or service to the market. Enrolling in the program will give you a better understanding of the most critical issues faced during the planning and evaluation of marketing communications strategies. The course is included with a lot of study material like video lectures, graded quizzes, practical exams, rich-learning content, and other stuff that will prepare you in a better way. Moreover, the course instructors will assist you throughout the classes to help you learn the core concepts.

 

Key USPs –

– A comprehensive course that will guide you through the integrated marketing process with the help of expert interviews from international marketing firms.

– Learn how to combine appropriate theories and models with practical information to make informed marketing communication decisions.

– Be able to use integrated marketing communications for creating valuable brands and win maximum customers for your business.

– Equip all the knowledge that you need to make the correct decision for the placement of advertising and digital marketing.

 

Duration: 11 hours

Rating: 4.7 out of 5

You can Sign up Here

 

Review: First of all, thank you, Eda Sayin mam and the other industry experts, it was an amazing journey, and I have gained a lot of knowledge regarding the course from which I have been taken through brilliantly. – VR.

 

3. Developing an Integrated Marketing Communications Strategy for Services (eCornell)

This course acts as a comprehensive guide that will take you through a deep dive into integrated marketing communications while exploring a process-based approach to design creative communications with various methods. The curriculum is designed by Cornell’s experienced instructors, who have trained various individuals in integrated marketing communications. During the classes, the tutors will help you learn how to categorize communications objectives, use a process-based approach to plan and design creative marketing communications, and more. Once you complete the course with the final assignment, you will get a digitally signed certificate that can be used to prove your skills to employers.

 

Key USPs –

– An in-depth course created to give individuals knowledge of the core concepts of integrated marketing communications to grow their business.

– Learn how to gather and analyze services marketing data and develop a services marketing communications campaign, and how to interact with customers and market data.

– Learn how to select the right integrated marketing communication methods and media channels to streamline your business marketing strategies.

– Gain sufficient knowledge and skills that will help you determine the success of marketing communications campaigns.

 

Duration: 2 weeks, 3-5 hours/week

Rating: 4.5 out of 5

You can Sign up Here

 

4. Integrated Marketing Communications (UCLA Extension)

Managers or marketing professionals who want to take their marketing skills to the next level can benefit from this program. Created by experienced instructors of UCLA Extension, this program focuses on the latest marketing communication practices with an overview of the major media like broadcast, print, outdoor, point of purchase, etc. The program is available in two modes – Online and Hybrid. The hybrid module comes with regular remote meetings and online instructions, and the online module is available with online classes only. After finalizing this course, you can enroll in other courses and specialization programs like General Business Studies in Finance, General Business Studies in Real Estate, and more.

 

Key USPs –

– Learn how to analyze and create an integrated marketing communication program with the latest value-based IMC concepts and to measure the return on communication investment.

– Get a clear overview of all the major marketing media channels, such as TV, print, digital media, internet, telemarketing, public relations, and promotion.

– Learn how to analyze integrated marketing communications plans better to understand the concepts, tactics, and strategies.

– Be able to develop metrics and measure return on investment on your integrated marketing campaigns.

 

Duration: Self-paced

Rating: 4.4 out of 5

You can Sign up Here

 

5. Marketing Communications Free Course (LinkedIn Learning)

This is an introductory course offered by LinkedIn Learning to help you get a basic overview of marketing communications and understand how to design and execute a marketing plan that resonates with audiences. The course is developed by an experienced instructor, Deirdre Breakenridge, of LinkedIn Learning, who has years of experience training various students and professionals in marketing communications. During the sessions, the instructors will help you learn how to chart your own marketing roadmap, how to research your marketing communication needs, and craft a marketing plan that connects with your audience. Completing the course will help gain valuable skills like public relations, brand management, marketing communications, and enterprise marketing.

 

Key USPs –

– Learn how to recall the definition of a brand positioning statement while explaining the importance of market research.

– Know about the definition of market segmentation and how to summarize the characteristics of three types of competitors.

– Learn about the three key inputs of a marketing communications program and how to define the best strategy to stand out when there is a lot of competition.

– Included with chapter quizzes, project files, and full access to the course content on any digital platform.

 

Duration: 1-2 hours

Rating: 4.4 out of 5

You can Sign up Here

 

6. Integrated Marketing Communications (The University of Kansas)

This integrated marketing course is prepared to help students learn how to plan and evaluate marketing communication programs for their products and services. Taking this learning path will enable you to cover various topics, such as the communication process, perspectives on consumer behavior, promotional budgeting, media planning, and ways of measuring effectiveness in a campaign. The course is offered by the University of Kansas, which has an experienced faculty of instructors. The instructors will provide you with multiple video lectures and other resources that will improve your overall learning experience throughout the classes.

 

Key USPs –

– A thorough curriculum that will prepare in all the basic and advanced aspects of integrated marketing communications programs.

– Work with hands-on practice exercises and case-based study patterns to learn how integrated marketing communications unite a brand’s message.

– Take a look at the role of creativity and how brands can appeal to consumers via messaging and other attractive tactics.

– Learn about various traditional marketing approaches, such as print, radio, television, newspaper, etc. that are still helpful in attracting customers.

 

Duration: Self-paced

Rating: 4.4 out of 5

You can Sign up Here

 

7. Marketing Communications for Professional Marketers (Udemy)

Created by a senior examiner at the Chartered Institute of Marketing, Chris Fill, this course will help you explore all the fundamental concepts and tactics of marketing communications. It is packed with the valuable information and insights required in the IMC programs like marketing communication mix, marketing communication and relationships, and corporate communication. The curriculum is divided into three sections, each of which clarifies a specific topic of integrated marketing. Moreover, the course helps you cover multiple topics throughout the classes, such as Principal forms of communication, the marketing communication relationship, Content strategies, etc. After concluding the course, you will have a complete understanding of integrated marketing communications for your products and services.

 

Key USPs –

– Learn how to avoid costly marketing communication problems while conveying strong messages to your customers.

– Learn how to create ideas for the principles of marketing communications while exploring the scope, role, and tasks of marketing communications, and ideas concerning the reconfiguration of MC Mix.

– Know about the role of marketing communications within the development of buyer/seller relationships from an audience perspective.

– Learn about corporate communications principles while exploring marketing communications areas and the problematic areas of marketing communications.

 

Duration: 2-3 hours

Rating: 4.8 out of 5

You can Sign up Here

 

Review: It’s a good explanation. It would be better if the lecturer is giving particular examples on each communication more. – Theint Thiri.

 

8. Integrated Marketing Communications (University of Washington)

Offered by the University of Washington, this course will help you learn how to plan, set up, and execute successful integrated marketing campaigns. In this course, you will cover some essential aspects of IMC, such as identifying the goals and success metrics of your marketing plan, frameworks for developing an integrated marketing campaign, website optimization, and more. The course is prepared by experienced instructors of the University of Washington, who are well-versed with integrated marketing aspects. During the lessons, the instructors will assist you via video lectures to better assist the program.

 

Key USPs –

– A practical course created to help you learn how to increase sales or market shares, improve brand awareness and targeted return in investments, and more.

– Explore the strengths, weaknesses, uses, and costs of various marketing channels that are crucial for every integrated marketing campaign.

– Know about the standard tools used to manage and evaluate different types of digital marketing campaigns and learn to express the brand value and selling proposition consistently via media touch points.

– Learn about both paid and organic social media marketing, online advertising, public relations and influencer outreach, mobile marketing, and more.

 

Duration: 9 weeks

Rating: 4.4 out of 5

You can Sign up Here

 

9. Integrated Marketing Communications Certificate Program (UNLV)

This professional certification program focuses on exploring some essential marketing communication elements, such as public relations, social media, and advertising. Taking up this learning path will help you learn how to convert your marketing elements into a consistent branding effort that remains constant across various media channels. It is specially designed for marketing professionals and business leaders who want to streamline their marketing efforts and present a unified message to their customers across all marketing and communication channels. After finishing this syllabus, you will be able to create and implement effective integrated marketing communications programs for all your products and services.

 

Key USPs –

– Learn about all the segments of marketing and communications, such as social media marketing, digital media, journalism, market research, public relations, broadcast media, and other areas.

– Understand basic marketing terminology, the elements of a successful marketing campaign, including traditional, social, and digital media components.

– Learn how to identify the content development elements required for multiple marketing formats and how to measure the effectiveness of a marketing campaign.

– Be able to develop an understanding of consumer behavior and the impact of psychological theories on marketing strategies.

 

Duration: 9-15 months

Rating: 4.4 out of 5

You can Sign up Here

 

10. Career Diploma in Marketing Communications (Ashworth College)

This diploma program is designed to help you learn how to deliver a message to your customers while developing effective ways to communicate with them. In this program, you will learn how to create innovative promotional strategies and launch a career where business and creativity work together. The course is prepared by knowledgeable Ashworth College instructors, who have trained multiple individuals in integrated marketing communications. Besides, the course is included with textbook readings and online lessons that will cultivate your knowledge of marketing, advertising, and public relations while bringing your creativity cap. After finishing the course, you will be able to create effective and strong marketing communications campaigns to sell your products or services. Check our list of Best Career Development Courses.

 

Key USPs –

– A thorough program that focuses on exploring the essential components of integrated marketing communications to drive more customers to your business.

– Learn about consumer behavior and how you can develop effective strategies to attract those customers.

– Get access to a learning resource center with online libraries and labs, as well as a student portal dashboard where you can access lessons and support instantly.

– Be a part of an active online community of fellow students, staff, and grads to submit your queries and discuss other things related to the course.

 

Duration: 4 months

Rating: 4.4 out of 5

You can Sign up Here

 

 

These courses are collected after our instructors’ in-depth research to ensure that individuals get the best learning experience from each course. If you have been looking for an integrated marketing communications program, select a course from the list, and begin your learning journey.