6 Best + Free Marketing Management Courses & Classes [2021 JANUARY]

Best Marketing Management course tutorial class certification training online

The current market is filled with volatile technologies, and the rate of change is an ever-increasing graph. Marketing no longer looks like hoardings and TV ads but has changed form and style and is ever so subtle. To help marketing managers and business organizations make sense of all these changes and learn the market mix, our experts have come up with the right set of online Marketing Management certification courses. Browse the list of these free and paid tutorials to see which one of these classes are for you! Don’t forget to check our take on Best Marketing Strategy Courses.

 

6 Best + Free Marketing Management Courses & Classes [2021 JANUARY]

1. Marketing Management I by University of Illinois (Coursera)

Marketing Management I is a part of the Value Chain Management Specialization, a seven-course program offered by the University of Illinois on Coursera. It’s a fully-accredited online MBA program available at a pocket-friendly rate, and students can adjust the deadlines to fit their schedules. This course highlights the role of marketing in any business. Students will understand how marketing helps in knowing buyer persona along with other factors that help value creation for customers. You will also learn how branding works and how to devise strategies for products that sell.

 

Key USPs –

 – Learn about the process of value creation by businesses using marketing strategies.

– Analyze the components that form the marketing mix and the significance of each in providing value to customers.

– Understand the problem-solving process undertaken by managers by using various analytical frameworks.

– Learn customer segmentation to prepare marketing strategies for different types of target audiences.

– Earn a certificate of completion to share on your professional profile.

 

Duration: 12 Hours

Rating: 4.8 out of 5

You can Sign up Here

 

Review: The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can’t wait to start the Marketing Management II course – MA.

 

 

2. Marketing Management by Indian Institute of Management Bangalore (edX)

Indian Institute of Management, Bangalore, offers a comprehensive Marketing Management course on edX for free. This course is meant to help students gauge the potential of marketing in businesses. Through real-world scenarios, case studies, and assignments, learners will understand the concepts of the marketing mix, value addition, target customers, and how marketing management helps a business get customers. You will be introduced to different business tools that can be used to analyze and track marketing resources that result in providing unparalleled customer services and improving customer experience. Do have a look at our curation of Best Marketing Communications Courses.

 

Key USPs –

 – Learn the ins and outs of marketing, marketing strategy, and its 4Ps – product, price, place, and promotion.

– Understand customer segmentation and targeting and its use in preparing branding strategies.

– Learn about the marketing mix and how it benefits businesses through real-world examples.

– Get a verified certificate by paying a nominal fee after completing the course for free.

 

Duration: 9 Weeks

Rating: 4.6 out of 5

You can Sign up Here

 

 

3. Marketing Management Courses (edX)

edX has curated free marketing management courses from the world’s top institutes that can be helpful to MBA aspirants or marketing managers improve and update their knowledge and skills. You will find programs and courses by the Indian Institute of Management Bangalore, Berkeley University, University of Maryland, Curtin University, State Bank of India, etc. You can view the course for free, but to get certified, you have to pay a small fee to edX. With the current digital disruption, the marketing dynamics have changed a lot, and you can stay in the top rung by learning the growth hacks in business through marketing management.

 

Key USPs –

 – Learn marketing management from the curriculum of the top universities of the world.

– Understand the changes in marketing models in the current data-driven business landscape.

– Know how to use data analytics in understanding customers better for implementing strategically targeted marketing campaigns.

– Improve your career prospects by getting verified certification from edX.

 

Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here

 

 

4. Marketing Management Courses (Udemy)

Udemy provides more than 50 courses and online programs in marketing management, and over 139,000 students have already completed their training from here. These courses are designed for all levels of learners and span from digital marketing to content creation to MBA level education. You can go through the course library and select the one that can benefit you as per your current knowledge and requirement. You have lifetime access to the program you enroll, which helps in quick revisions when needed. A plus of learning from Udemy is, you get a certificate of completion that can boost your resume when you are on the job hunt.

 

Key USPs –

 – Learn the fundamentals of marketing management and get introduced to its advanced concepts too.

– Explore digital marketing, content creation, use of social media in marketing, and Artificial Intelligence for marketing strategies.

– Update your skillsets by learning at your pace and comfort through interactive classes and get certified from Udemy.

– Learn tactics for product marketing and branding to prepare your marketing framework and distribution strategy.

 

Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here

 

 

5. Marketing Management Online Program (IMD)

With cutthroat competition, you never know when your customers might become theirs! And thus, walking hand-in-hand with current trends and technology can serve businesses in more ways than accounted for. IMD provides Marketing Management online programs for individuals and organizations in training them with the skills and knowledge required to disrupt the current market. Be it product development or customer acquisition, learners will be equipped with the insights to analyze user data for customizing services and thus increasing customer base to stay in the game. This is a certification program, and you can find the session schedule on their website to get started. Check out our list of Best Product Marketing Courses.

 

Key USPs –

 – Build your understanding of marketing management in the current scenario through 29 videos, seven use cases, eight group activities, and eight connection points with the instructor.

– Make sense of customer data and insights to feed your product life-cycle with the essentials for upcoming launches and distribution.

– Retain customers by providing value addition, tailoring stunning customer experiences through smart strategies.

– Get a verified certificate from IMD in marketing management to share with recruiters.

 

Duration: 5 Weeks

Rating: 4.4 out of 5

You can Sign up Here

 

 

6. Marketing Management Courses (Alison)

Marketing managers have to upgrade their skills to keep abreast of the changing demands of the business world. As data becomes the key to govern the markets and grow customers, you need to embrace the tools and techniques for analyzing and using customer data to ensure that your organization is in steps with the world around. Alison comes to the aid of anyone who wishes to learn marketing management and get a Diploma or Certification to boost their profile. It has several free programs and tutorials to help you understand core marketing management concepts and growth strategies along with market research tools to know your audience inside out. Check the course list to kickstart your learning. You may want to check our compilation of Best Marketing Analytics Courses.

 

Key USPs –

 – Understand key marketing management concepts and branding strategies.

– Add digital marketing to your arsenal of business tools for growing your customer base.

– Get closer to your customers by learning to analyze their data to meet their demands in real-time.

– Understand the global business market to expand and scale your organization.

– Learn the techniques of thoroughly researching the market to create demand for your products.

 

Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here

 

We hope you find the above list of Best Marketing Management Courses, Classes, Tutorials, Training and certifications programs available online. Happy Learning!