7 Best + Free Marketing Strategy Courses & Classes [2021 OCTOBER]

Best Marketing Strategy course tutorial class certification training online

Whether it’s product-based or service-based, every enterprise needs effective marketing strategies to get expected results and grow their business. And companies need marketing professionals to build such strategies. If you’re amongst the individuals who want to grow their career in the marketing field, it is crucial to have core skills and a creative mindset. Here, we help individuals learn the best marketing strategies and practices by providing them with valuable information. We have gathered a comprehensive list of some of the Best Marketing Strategy Courses, Tutorials, Classes, Training, and Specialization programs available online for 2021. We have incorporated almost every important program on the list that can enhance your marketing knowledge. Moreover, the list compromises both paid and free courses to help you select the best course for you. Have a look at our compilation of Best Digital Marketing Courses.


7 Best + Free Marketing Strategy Courses & Classes [2021 OCTOBER]

1. Marketing Strategy Specialization by IE Business School (Coursera)

If you want to learn the fundamental concepts of market research, positioning, the marketing mix, and campaign planning to develop effective marketing strategies, this course can help you in your quest. Created by skilled professionals of IE Business School, this comprehensive course will help you cover a variety of concepts and tools that you need to develop a marketing strategy for a business, product, or service. You will begin with an understanding of consumers and the leading market research techniques and then move on to learn how to correctly segment, target, and position your product to achieve success. At the end of the program, you will have to work with a capstone project to build a marketing strategy for a product or service. You may like to check our list of Best Marketing Communications Courses.


Key USPs –

– A practical course that focuses on teaching you the basic and core concepts of marketing strategy to help you build effective plans.

– Learn how to analyze the four critical areas in marketing, which includes product, price, promotion, and place.

– Equip yourself with the knowledge that you need to understand the state of your product before approaching a marketing strategy.

– Work with case studies that will help you understand various marketing strategies used by major companies.


Duration: 6 months

Rating: 4.6 out of 5

You can Sign up Here


2. Online Marketing Strategies by Curtin University (edX)

For individuals who want to learn about various online marketing opportunities and use the internet, social media, and digital analytics to market your business, then this course from edX is an ideal option. Designed by professional instructors at Curtin University, this course will introduce you to a wide range of internet marketing uses. Joining this learning path will help you learn how to use basic e-marketing tools that are useful in the internet marketing context, apply marketing strategies like segmentation, targeting, positioning, and differentiation to an online context, and more. After concluding the course, you will have a strong understanding of creating marketing strategies.


Key USPs –

– Get introduced to digital marketing, global issues, digital marketing plan, online customer behavior, and psychology, social media marketing, and more.

Know about various digital marketing strategies, such as distribution and promotion strategy, product and pricing strategies, etc.

– Learn to analyze the online consumer exchange process and its outcomes, as well as how to evaluate the role of social media in the marketing context.

– Be able to use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies.


Duration: 12 weeks, 8-10 hours/week

Rating: 4.5 out of 5

You can Sign up Here


3. Business Fundamentals: Marketing Strategy (Udemy)

This course from Udemy is designed to help you learn the art of selling your products via superb marketing efforts. It is ideally designed for business owners and corporate executives to master the fundamental concepts – Business strategy, Management and Leadership, and Marketing Strategy. The course includes multiple video lectures, rich-learning content, graded assignments, and study material to help you learn how to build a marketing plan and conduct marketing research while collecting primary data for marketing research. Once you finish the course with the given assignments, you will develop effective marketing strategies for your business.


Key USPs –

– A practical course that will help you understand why we need marketing, how to build a marketing plan, and how to perform marketing research.

– Learn how to perform client segmentation and select a targeting customer group while understanding the 4Ps of marketing.

– Know about the importance of product branding, subtleties of product packaging, and understand the factors of shaping product pricing.

– Learn how to organize product distribution and set up an effective promotional campaign for your business products or services.

– Work with multiple real-world examples to understand customer, their behavior, needs, wants, and demands.


Duration: 2-3 hours

Rating: 4.5 out of 5

You can Sign up Here


Review: The course was good, and it certainly inspired me on the Business aspect and made my learning an interesting experience. – Saikrishnaa.


4. Marketing Strategy (eCornell)

This comprehensive program will help you understand how to align marketing strategies with business strategy to make better decisions about products, services, brands, customers, and competition. It is included with six different courses that will provide you with the MBA-level strategic marketing training that you need to make vital business decisions and set strategic direction for your company, department, unit, or product line. During the lessons, you will cover multiple marketing strategy topics, such as essential marketing strategy, applied marketing strategy and decision-making tools, market research and analysis, and more. Moreover, you will also receive a digitally signed certificate from Cornell University.


Key USPs –

– Learn to determine the components of a well-defined marketing strategy and how it might influence overall business strategy.

– Learn to apply the concepts of segmentation, targeting, and positioning for products and services while creating and communicating brand value.

– Know how to perform a market analysis while learning to apply the six stages of research to a marketing value.

– Be able to recognize new marketing channels and learn how to communicate value to potential customers.


Duration: 3 months, 3-5 hours/week

Rating: 4.4 out of 5

You can Sign up Here


5. Marketing Strategy Courses (Udemy)

If you’re confused about selecting an ideal marketing strategy course, then Udemy provides a list of multiple classes to make your selection easier. More than 40 courses and tutorials are available on the platform to help you learn the marketing strategy most effectively. Some of the most influential and popular courses amongst the list are Mega Digital Marketing Course, Marketing from Scratch for Complete Beginners, Marketing Analytics: Stand out by Becoming an Analytics expert, and many more. Enrolling in these courses will give you a comprehensive knowledge of all aspects of marketing strategy to help you build effective marketing plans. Don’t forget to check our curation of Best ClickBank Affiliate Marketing Courses.


Key USPs –

– A list of best and practical marketing strategy courses created to help you learn how to build and implement marketing strategies for your products.

– Created by some of the best instructors of Udemy who have experience in training various individuals around the world.

– Learn about SEO & Social Media marketing strategies, Marketing fundamentals, Digital advertising & marketing, Marketing and manipulation, and more.

– Get access to high-quality video lectures, graded quizzes, practical assignments, rich-learning content, and other study material.


Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here


6. Strategic Marketing (UCLA Extension)

This course from UCLA Extension will help you elevate your marketing skills by learning how to practice strategically to meet the competitive business environment’s demands. In this useful course, you will gain the critical skills required to address the need to understand more than just traditional marketing principles. Moreover, the course content will also help you learn how to develop trends and design effective, long-range marketing strategies to meet today’s market demand. The course is created by skilled professionals of Udemy who are well-versed with all the concepts of marketing strategies. Throughout the classes, the instructors will also provide additional assistance with video lectures and other downloadable resources.


Key USPs –

– A broad course that focus on the fundamental and advanced concepts of marketing strategy to help you build effective marketing plans and decisions.

– Explore marketing trends, marketing management decision-making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and other essential concepts related to marketing strategy.

– Get the opportunity to prepare from the comfort of your home with access to regular remote meetings and online instructions.

– Be able to develop a full strategic marketing plan that integrates critical skills learned throughout the classes.


Duration: 11 weeks

Rating: 4.4 out of 5

You can Sign up Here


7. Digital Marketing Strategy (Harvard University)

This interactive program is created for marketing professionals to learn a proven framework to design, implement, and manage a successful digital marketing strategy. Joining this program will help you understand your customers’ end-to-end journeys and experiences to build a successful strategic digital roadmap that can meet their expectations. It is a highly-interactive learning path that covers various topics and concepts via a mix of lecture, video, case studies, articles, interactive exercises, and team activities. After analyzing the entire program, you will be able to design and implement successful marketing strategies for your business. Have a look at our take on Best B2B Business Marketing Courses.


Key USPs –

– Learn how to apply the learned concepts to create and implement a digital strategy that can grow your business.

– Examine various strategies used by companies to reach their targeted audience and learn how to incorporate those strategies creatively in your organization.

– Know about the definition of ROI to determine which KPIs can be applied to your digital plans, as well as learn to develop a digital strategy that breaks up groupthink to align departments around a shared vision.

– Be able to develop actionable digital marketing strategies that fulfill your business requirements and goals.


Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here