5 Best Marketo Training Courses [2021 MAY] [UPDATED]

Best Marketo Training course tutorial class certification training online

With everything going digital, companies focus more on providing a seamless customer experience across all points of brand interactions. This has generated a demand for professionals who can understand customer requirements and execute clean campaigns. Learning Marketo can take you a long way as a marketing manager. And if you are already searching for online study resources, allow us to ease your journey by presenting the below list of the top online free and paid Marketo Training programs. Don’t forget to check our curation of Business Courses.

 

5 Best Marketo Training Courses [2021 MAY] [UPDATED]

1. Marketo for Managers (Udemy)

Marketo for Managers is specifically designed for managers with a busy schedule to help them update their skills without a major shuffle in their routines. Rated 4.6, this course is the best-seller on Udemy when it comes to learning the all-in-one tool for marketing automation – Marketo. In just 2.5 hours, you can grow from being a novice to handling this tool like a pro with the 36 interactive video tutorials that will help you implement the concepts simultaneously for better understanding. Once you complete this course, designing and monitoring marketing campaigns, customer engagement, and performance analysis will be a cakewalk for you!

 

Key USPs –

– Get acquainted with the marketing terminologies and features of Marketo.

– Create reports for analyzing your lead generation, email performance, conversion rates, etc. to evaluate your marketing efforts.

– Understand Design Studio to build creative forms, emails, and landing pages to attract your customers without the help of any professional designer.

– Organize and manage your marketing campaigns with ease using the advanced reporting and programming tools of Marketo.

– Learn to troubleshoot commonly occurring errors in reporting to align your efforts with results.

 

Duration: 2.5 Hours

Rating: 4.6 out of 5

You can Sign up Here

 

Review: Helpful deep-dive into Marketo. The reports overview was actionable and specific enough to use immediately. Well worth the time invested. – Michael O’Shea.

 

 

2. Marketo Foundation Training Series by ShowMeLeads (Udemy)

ShowMeLeads has designed this free online self-paced Marketo Foundation Training on Udemy for anyone who wants to get a basic understanding of this tool. More than 9000 students have already enrolled for this course and used the on-demand lectures for making their way around Marketo with ease. The video material and slides in this training highlight the basic functions that students can use to create simple marketing campaigns that include form creation, audience segmentation, landing page creation, and much more. The free version of the course doesn’t provide a Certificate of Completion, and you can pay an additional amount to acquire it.

 

Key USPs –

– Access the free bite-sized videos for understanding the use of Marketo in creating forms, emails, landing pages, lists, and marketing campaigns.

– Design and execute a basic marketing campaign by understanding your target audience to pitch the message using Marketo.

– Automate your marketing efforts using the high-end features within this tool to accelerate and empower your campaigns.

 

Duration: 1 Hour 49 Minutes

Rating: 4.2 out of 5

You can Sign up Here

 

Review: Exactly what I needed to take my marketing career to the next level. – D. Deryl Downey.

 

 

3. Free Marketo Training (Marketo Engage)

Marketo is providing free online tutorials for skill-building to help marketing managers in getting around its automation features. You will find section-wise video tutorials on a variety of subjects like fundamental concepts of digital marketing, personalized emails, cross channel marketing, lead generation and management, sales integration, reporting and analysis, and Marketo instance management. As per your current knowledge and skillset, you can start viewing the lectures at your time to master this tool.

 

Key USPs –

– Get free training in Marketo to learn its offerings and functions at your pace.

– Automate your marketing processes from form design to message generation and distribution using Marketo.

– Evaluate the performance of your marketing campaigns using the reporting tool of Marketo.

– Streamline and integrate your marketing and sales systems to ensure smooth operations and results.

 

Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here

 

 

4. Marketo Certified Expert Learning Path (Adobe Marketo Engage)

If you plan to give the Marketo Certified Expert exam, you can check out Adobe’s online tutorials providing training to prepare you for the certification. With ten on-demand courses covering basics to advanced level marketing management concepts, you can arm-up with the insights and skills of clearing the exam and becoming a Marketo Expert to enhance your CV. This training can not only help you with your preparations but will build your skillset aligning to what organizations look for in a marketing manager, thus ensuring that you can land high-paying jobs. For more details on the deliverables, you can visit the Adobe website.

 

Key USPs –

– Learn to create events and webinars using the advanced features of Marketo.

– Understand your target customers to ensure high-end personalization using Marketo’s engagement features.

– Learn to derive useful business and customer insights to make sure that your efforts are in the right direction using the report tool of Marketo.

– Prepare yourself for the Adobe certification in Marketo to clear your exam and earn the highly-valued Marketo Expert certificate.

 

Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here

 

 

5. Marketo Engage training for individuals (JTF Marketing)

If you are new to using Marketo or if you are already using it but want to understand its usage deeply, you can take a look at the offerings of JTF Marketing. There are three options based on your level of experience and expertise in using this tool: Fundamentals, Intermediate and Advanced Marketo Engage courses. You can pick any of these and start learning at your pace to acquire the high-in-demand Marketo skills. This is the only platform that provides feedback from experts when you sign up for the course of your choice. The Mock Certification Exam available in the course package can be handy if you want to practice for acquiring the Marketo Certified Expert certificate.

 

Key USPs –

– Build a strong foundational knowledge for working on Marketo by understanding campaign and email generation and engagement.

– Develop your report generating and analysis skills to help keep all the stakeholders on the same page in performance evaluation.

– Learn how to execute ABM campaigns and build the all-round skills needed to secure high-income jobs.

– Prepare for the MCE examination through the mock test that will provide you the knowledge and confidence of clearing the certification.

 

Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here

 

Review: JTF Marketing helped me gain the knowledge and confidence with Marketo Engage I needed to get promoted. I was working as a CRM Manager, but now I’m the Head of Marketing Automation for one of the world’s largest independent investment firms. The pay increase is great, but more importantly, I enjoy my work more now that I’m an expert. – Simone Vincent.

 

 

We hope the above list of the best online Marketo Training courses helps take your career in the direction of growth. Happy learning!