6 Best Music Marketing Courses [2021 JULY] [UPDATED]

Best Music Marketing course tutorial class certification training online

You’ve created your song, but now what? If you find yourself asking questions like finding a record label, how to market your music, then you’ve come to the right place. In the age of social media, it has become increasingly important that as an artist or manager, you learn how to market your music accurately to reach the masses. To help you in your quest, we have compiled a comprehensive list of the Best Music Marketing Course, Program, Tutorial, Class, Certification available online in 2021. Do have a look at our list of Best Music Reading Courses

 

6 Best Music Marketing Courses [2021 JULY] [UPDATED]

1. Steps to Take to Effectively Sell Music Online (Udemy)

Christopher Greenwood, the instructor of this class has sold over 300,000 albums worldwide over 1,000,000 singles. He has also toured over 20 countries. For the past 10 years, he has been doing tours, live shows, attending conferences, writing songs, and more. Now, he will teach you about everything that goes behind the scenes in a musician’s life. You will learn his exact steps and implement them. You get 3 hours’ worth of video lectures that are divided into six sections. The course outline includes See how much I make, How to get started selling music online, YouTube secrets, Spotify and Apple Music, Making money from touring, and other bonuses.

 

Key USPs-

– Get to know how to sell music online.

– Understand what you need to have to make money from selling music online.

– Learn to market music on YouTube.

– Understand how to get your music featured on iTunes.

– Get access to 3 downloadable resources.

– Once you make the payment for this class, you can rewatch the material anytime throughout your lifetime.

– Get notified about any future updates to the course, and you don’t need to pay for the updates.

 

Duration: 3 Hours

Rating: 4.3 out of 5

You can Sign up Here

 

Review: This course is brilliant for pointing young DIY artists like myself in the right direction. Clear and concise as well 🙂 -Jack Carr.

 

 

2. Music Marketing 101 (Berklee Online)

Berklee Online has an amazing course that will teach you everything you need to know about music marketing. There are total 12 lessons: Getting started with music marketing, Making money through merchandise sales, Streaming services, retailers, digital distributors, Traditional brick and mortar distributors, Marketing Creative, Publicity, Radio, Making the most of a national tour, Advertising, Creating a marketing plan that works, Timing your marketing plan, Sync and Licensing. It is highly recommended for artists, managers, and entrepreneurs. Check out our compilation of Best Music Theory Courses.  

 

Key USPs-

– Learn about the different Public Relations outlets and how to use them.

– Learn how to do radio promotion and the importance of an independent promotion company.

– Create a marketing plan based on your strengths.

– Create a timeline for your marketing efforts.

– Create a marketing approach that is integrated and focused.

– Learn about the different marketing channels like Press, Retail, Distribution (online and traditional), Radio, Advertising, Merchandising, and Touring.

– Learn the essentials of online music distribution and retail. 

 

Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here

 

 

3. Successful Music Marketing and Branding for Artists/Bands (Udemy)

This is an affordably priced class on Udemy that will teach you successful marketing and branding techniques. Ivan Valles, who will be teaching this course, has sold over $50,000 from his music catalog. Over the years, his music has been featured on billboards and he has managed to create a successful brand for himself. If you want to follow in his steps and make a successful music career, then this course is for you. Plus, he constantly updates the course with new material and tips for free.

 

Key USPs-

– Understand the importance of an elevator pitch and how to use one.

– Learn how to make your music sound professional.

– Understand how to choose your music distributor.

– Get to know about the essential plugins you will require while making music.

– Understand how Facebook Ads can be used to grow your fanbase.

– Understand how to create your website and nurture your mailing list.

– Understand how to use social media marketing.

 

Duration: 6 Hours 36 Minutes

Rating: 4.1 out of 5

You can Sign up Here

 

Review: A lot of really good information — I got a lot of good ideas, so thank you so much!!! 🙂 -Mark Blair.

 

 

4. How To Get a Record Deal & Navigate The Music Industry (Udemy)

Are you at a stage in your music career where you are struggling to close a deal with record labels? If yes, then this course is for you. In a step-by-step manner, you will learn how to get a record deal, how to communicate with labels, negotiate a deal, and how to look for contacts for record labels. This course will help artists, managers, or anyone in the music industry. There are a total of 40 lectures divided into five sections. These sections are Understanding Record Labels, Different Types of Record Labels, Points of a Contract, How to Approach a Record Label, and sign a deal.

 

Key USPs-

– Get to know how to approach record labels and speak in their language.

– Learn negotiation skills that will help you sign a record deal for a high amount.

– Build your music labels so that record labels can find you.

– Learn to submit a demo to a record label without hesitation. 

– Get access to three downloadable resources.

– Get full lifetime access to the course on both mobile and TV.

– Earn a certificate of completion on taking the course.

 

Duration: 3 Hours 3 Minutes

Rating: 4.4 out of 5

You can Sign up Here

 

Review: While I’m not a performer, I took this course to learn more about what’s involved in seeking a record deal. I’m interested in working in some capacity of the industry, so this course was wonderful in helping to give me a foundation. I’ve also taken Chris’ other course about music managers, which I enjoyed. I’m enrolled in his other course about radio promotion because I’m interested in learning about all facets of the industry. Thanks Chris! -Margaret Lovell.

 

 

5. Do-It-Yourself Music Marketing (UCLA Extension)

UCLA Extension has created this Do-It-Yourself Music Marketing course for musicians, artists, entrepreneurs, managers, producers, and so on. You will learn how you can understand the market needs, understand your fans, learn from your competitors, and much more. It comprises lectures, reading assignments, and interaction with industry experts. The course covers social media marketing, guerilla marketing, face-to-face selling, merchandising, word-of-mouth marketing, publicity, touring, etc. During this course, you will create your very own low-budget marketing plan from scratch. You will get templates and constructive criticism from instructors and fellow students. You may like to check our curation of Best Music History Courses

 

Key USPs-

– Learn the marketing strategies used by top music companies.

– Learn how to create a fanbase on the internet and engage with them.

– Learn the fundamentals of guerilla marketing.

– Understand how innovative solutions can help solve real-world marketing problems.

– Get the opportunity to interact with experts in this industry.

 

Duration: 8 Weeks

Rating: 4.4 out of 5

You can Sign up Here

 

 

6. Music Marketing & Promotion Course (The School of Music Business)

The School of Music Business provides artists with the skills to take their music career to the next level through their online classes. It consists of four modules that cover each topic in-depth. The classes are taught by industry professional Matt Errington, who has worked as an artist manager and industry consultant. He shares the knowledge he gained from his 20 years of experience in the industry in the classes. Once you complete the course, you can expect to gain employment in PR, management companies, music firms, and record labels. You even get to join an Alumni Community to network with other students and alumni of the course. 

 

Key USPs-

– Get an invite to join a supportive and active online learning community of alumni.

– Earn a certificate upon completion of the course.

– Get the most up-to-date and relevant industry advice. 

– Get the opportunity to learn from an expert.

– Learn in an interactive and immersive manner.

 

Duration: Variable

Rating: 4.3 out of 5

You can Sign up Here

 

Review: Honestly, the course has been life changing and has opened up doors for me to explore for my career in the music industry. Matt who led the course is really inspiring and his knowledge of the music industry business is fantastic. -Serena Ittoo.

 

 

If you found this list helpful, remember to share it with your friends and others interested in learning about music marketing.