6 Best PPC Training Courses [2021 SEPTEMBER] [UPDATED]

best ppc course tutorial class certification training online

 

The free and paid PPC training courses will help students enhance their knowledge of digital knowledge. Benefit by upgrading your skills in a field that helps businesses promote their products/services efficiently. Learn from experts.

 

6 Best PPC Training Courses [2021 SEPTEMBER] [UPDATED]

1. Ultimate Google Ads Training 2020: Profit with Pay Per Click (Udemy)

The course covers topics like how to drive traffic to your website or landing page. Understand how to advertise your products online. Know how to remarket to website visitors and use conversion tracking to determine the value of ad campaigns. Know how to optimize AdWords campaigns. Learn about the basics of keyword research. Understand concepts like quality score and bid adjustments.

Students must have a landing page, Facebook page, or website before opting for the program. They do not need to have prior experience.

The program includes a 30-Day-Money-Back-Guarantee for students who are unsatisfied with the course content.

 

Key USPs-

– Students have lifetime access to the study material in the program

– Learn how to mathematically calculate ROI, ROAS, and maximum CPC bids

– The course is compatible with both a mobile phone and a television screen

– Know about ad extensions, search query reports, and A/B testing

– Students will receive a certificate after completing the course

– Learners can view sample videos before opting for the program

 

Duration: 24 hours of video (Self-Paced)

Rating: 4.6 out of 5

You can Sign Up Here

 

Review: An excellent course for someone who is new to Google Ads and even for experienced professionals. – Zeeshan

 

 

2. Learn Pay Per Click (PPC) Fundamentals (Udemy)

The pay-per-click course covers topics like ad groups, campaigns, quality scores, and billing models. Understand ad targeting options, PPC account structure, and google search networks. Learn about keywords that marketers can use and how to select the right keywords for a campaign. Know how to set goals and set daily budgets. Understand how to improve landing page performance and improve landing page experience. Know about tests you can perform in AdWords like A-B testing and multivariate tests.Have a look at our compilation of Best SEM courses.

Students do not require any pre-requisite knowledge.

The modules include a 30-Day-Money-Back-Guarantee for students who are unsatisfied with the course content.

 

Key USPs – 

– Students will have lifetime access to the study material in the course

– Self-check questions help students test their knowledge

– Learners will receive a certificate after completing the program

– The modules are compatible with both a mobile phone and a television screen

– Students can preview some videos before opting for the course

 

Duration: 2 hours of video (Self-Paced)

Rating: 4.1 out of 5

You can Sign Up Here

 

Review: Definitely a good match for me. – Cindy

 

 

3. Pay Per Click Advertising: Optimize for Leads & Sales (Udemy)

The pay-per-click course includes topics like strategies and tools for PPC advertising. Learn about head and tail searches. Understand how to optimize landing pages and structure campaigns. Learn about keyword analysis and matching and keyword insertions. Understand standard and conversion AdWords metrics and web analytics. Know how paid search and text adverts work. Learn remarketing and how to write winning adverts.

The modules include a 30-Day-Money-Back-Guarantee for students who are unsatisfied with the course content.

 

Key USPs –

– Students will have lifetime access to the study material in the course

– The program is compatible with both a mobile phone and a television screen

– Learners will receive a certificate after completing the course

– Exercises help students test their knowledge of the topics in the modules

– Students can preview some video lectures before opting for the program

 

Duration: 4.5 hours of video, 1 resource (Self-Paced)

Rating: 4.0 out of 5

You can Sign up Here

 

Review: I found this course very useful to get good all-round knowledge on PPC with AdWords. Great that it doesn’t cover basics and is more focused on getting the knowledge needed, rather step-by-step, in the Google Adwords interface. – Kenneth Pedersen

 

 

4. Amazon PPC Advertising Courses (Udemy)

The PPC advertising courses cover topics like optimizing campaigns and Amazon tools that will help you beat your competitors. Learn how to define and achieve clear advertising objectives. Understand how the targets for PPC campaigns vary depending upon the product lifecycle. Learn advanced techniques for product target research and product listing optimization. Know how to conduct keyword research and avoid common keyword pitfalls. Learn to analyze report data for opportunities.

The courses include a 30-Day-Money-Back-Guarantee for students who are unable to afford the fee for the programs.

 

Key USPs-

– Students can choose courses based on levels like beginner, intermediate, and advanced

– Learners will receive a certificate after completing the courses

– Students can view sample videos before opting for the programs

– Learners have lifetime access to the study material in the courses

 

Duration: Depends upon the program (Self-Paced)

Rating: 4.0 out of 5

You can Sign Up Here

 

Review: Simple and straightforward. Saves time and quick to learn! – Roshan Bajaj

 

 

5. Pay-Per-Click (PPC) Training: Learn PPC with Wordstream (WordStream)

The guided PPC training courses include the text-based course by PPC University and the PPC course by Growth Academy. The text-based course covers four courses-PPC 101, PPC 102, Advanced PPC, and social ads 101

Social media marketing and search engine marketing courses are available. Learn topics like creating effective ad groups and PPC bid management. Understand Instagram and Facebook ads and learn about tips you should follow while creating an ad campaign.

 

Key USPs – 

Learn topics like how to price your PPC services and discover new clients

– Students will receive official badges and certificates after completing the programs

– Learners will have access to a library with resources like downloadable whitepapers

 

Duration: Depends upon the program

Rating: 4.3 out of 5

You can Sign Up Here 

 

 

6. Advanced Pay Per Click (PPC) Certification Training (Simplilearn)

The PPC training course covers topics like the search process and the buying funnel. Understand channels you can leverage to reach your target audience. Know about types of keywords and keyword match types. Understand the components of advertisements, ad testing, and ad extensions. Learn how to segment data, create lists, and choose ad locations. Understand how to set and control budgets. Learn about automation and campaigns like shooting campaigns You may like to check our take on the Best digital marketing courses

Learners will receive a 100% Money-Back-Guarantee if they are not satisfied with the course. (within 7 days)

Students require basic knowledge of digital marketing before opting for the course.

 

Key USPs – 

Knowledge checks and test papers help students test their understanding of the program

– Hands-on projects will help learners understand the course better

– 24*7 support is available to learners

– Students will have lifetime access to the topics in the course

– Know how to create reports, dashboards and manage multiple user account access

– Live demos of tools will help learners understand the program better

– Students can view sample videos before opting for the course

 

Duration: Depends upon the program

Rating: 4.2 out of 5

You can Sign Up Here

 

Enroll in the above PPC courses to conduct keyword research and prepare stellar campaigns. We hope you discovered a program that meets your requirements. It’s time to create your next campaign today!