10 Best Product Management Executive Programs [2021 OCTOBER] [UPDATED]

 

Product management is a varied field that requires adequate knowledge of team management, customer handling, and other skills. With the rise in digital products, the demand for product managers is increasing rapidly, and companies need skilled product managers. At Digital Defynd, we bring individuals a catalog of some of the Best Product Management Executive Education programs available online to help them become professional product managers. This list includes all the learning material you need to learn product management skills. Besides, it is ideal for learners, intermediates, as well as experts.

10 Best Product Management Executive Education Programs Courses [2021 June] [UPDATED]

1. Chief Product Officer Program (Kellogg School of Management)

If you want to accomplish product vision with business growth as a chief product officer, this specialization from Kellogg School of Management is an excellent option. This respective curriculum addresses the increased importance of the chief product officer role in the industry. In this long educative prospectus, you’ll gain a comprehensive understanding of the tools and frameworks used to drive product strategy via core learning modules. You’ll learn how to use customer data analytics to determine and improve the performance of the product portfolio. Completing this program will help you cover essential learning modules, including product vision and strategy, product discovery and market insights, business acumen, and leadership acumen.

 

Key USPs –

– A broad curriculum that features four learning outcomes to equip you with the tools and frameworks to drive product strategy

– Cover essential topics of sales, such as customer centricity, design thinking, data-driven customer insights, and portfolio management

– Learn to present clear messaging about the value of the product to stakeholders while improving your skills in financial analysis and product leadership

– Be able to build and formulate a strong vision and align product strategy with your company’s business objectives

 

Duration: 12 months

Rating: 4.6 out of 5

You can Sign up Here

 

 

2. Product Strategy (Kellogg School of Management)

This product strategy program focus on teaching you how building a comprehensive product strategy can incorporate involvement from all stakeholders in the ecosystem. Joining this prospectus will help you develop a mindset that anchors product strategy as a pathway to growth. It consists of eight learning modules covering fundamental topics like understanding product strategy, analyzing product opportunities, agile product development, and more. The curriculum is designed by experienced tutors of Kellogg School of Management, who will assist you throughout the classes to teach you how to use technology as a competitive differentiator. At the end of the course, you’ll be able to build the revenue and profit analysis for the subscription. Have a look at our compilation of Best Kellogg Executive Education Courses.

 

Key USPs – 

– Learn how to analyze new product opportunities efficiently and develop a go-to-market strategy with seven elements framework

– Know about buyer personas and learn how to build, position, and message buyers personas based on exclusive frameworks from the Kellogg School of Management

– Gain knowledge from real-world custom case studies and examples based on the faculty’s own consulting experience with top-tech firms like AT&T, Microsoft, etc.

– Be able to build agile requirements grounded in the jobs-to-be-done framework, user stories, and epics

 

Duration: 2 months, 4-6 hours/week

Rating: 4.8 out of 5

You can Sign up Here

 

Review: The combination of video presentations and related weekly assignments were most valuable to me as I was able to extract and apply useful information as an exercise, but then also in professional practice. – Kristine Gregorio

 

 

3. Professional Certificate in Product Management (Kellogg School of Management)

This professional certification program is ideally designed to help you understand how to align stakeholders in your company with launching and enhancing a product. Enrolling in this perspective curriculum will enable you to build and manage a product roadmap via user research, prototyping, and product analysis. You’ll be learning from industry experts who have trained multiple individuals in product management while gaining skills that deliver the most for a product. It is organized in a step-by-step structure to help you cover everything in detail with industry examples and case studies. After finishing the program, you’ll receive a professional certificate of achievement to share with employers and showcase your skills.

 

Key USPs – 

– A blended curriculum to help you master the end-to-end process of discovering, designing, developing, and managing products

– Know about strategic thinking and tactical implementation skills required to become a professional product manager

– Improve your overall communication, negotiation, and influence skills to manage people, employees, and relationships effectively

– Know about the fundamental concepts of UI/UX design, conceptual design, interaction design, virtual design, and design sprint

– Earn professional certification in product management tools and methodologies, including project management, A/B testing, wireframing, and road mapping

 

Duration: variable

Rating: 4.6 out of 5

You can Sign up Here

 

 

4. Product Manager Nanodegree Program (Udacity)

Udacity is an online learning platform that caters to people who want to build skills that can help them land jobs. They have a vibrant community of learners with people from all over the world. The best part is that Udacity was created by Stanford instructors Sebastian Thrun and Peter Norvig, who bring their wealth of knowledge to learners. The ‘Become a Product Manager’ is a nanodegree program that prepares students for a job role, which is one of the most sought-after careers in the technology sector. The best part is that you are not required to have any prior experience in this field to study the program.

 

Key USPs-

-Master technical skills required for this job role and learn from top experts in this field.

-You’ll get access to career support, LinkedIn profile optimization, and GitHub portfolio review.

-Mentors will guide you and support you in all the technical aspects.

-Achieve your personal goals and study according to your schedule.

 

Duration: 4 Months,  10 hours / week

Rating: 4.5 out of 5

You can Sign Up Here

 

Review-Fantastic! Quite a detailed curriculum, straight to the point, useful set of skills and a great set of projects. – Santiago V.

 

 

5. Digital Product Management: Modern Fundamentals by The University of Virginia (Coursera)

If you want to acquire how to employ a direction and build a prosperous working environment for the employees involved in product success as a product manager, this course is an ideal option. Developed in collaboration with the University of Virginia, this curriculum will enable you to create the actionable focus to manage your product with modern product management methods successfully. Besides, the course is structured with the support of the Batten Institute at UVAs Darden School of Business, which means you’ll be learning from skilled professionals. After concluding the syllabus, you’ll earn a badge of achievement signed by the University of Virginia.

 

Key USPs – 

– A step-by-step structured program prepared to help you gain advanced knowledge of product management

– Learn to build an actionable focus to manage your product successfully and manage new products while exploring new product ideas

– Know how to analyze growth, engagement, and monetization with qualitative and quantitative methods

– Learn to manage and amplify existing products with core skills like design thinking, market fit, innovation pipeline, and lean startup

– Work with hands-on exercises, graded assignments, practical exams, and practice quizzes with genuine feedback from the instructors

 

Duration: 11 hours

Rating: 4.7 out of 5

You can Sign up Here

 

Review: I liked the course content, even though I do not work – yet – with product. It gave me a good overview of what to expect in the near future, when I expect to be able to put the knowledge into action. – JB

 

 

6. Product Management: Translate Opportunities into Profitability (Berkeley Exec Edu)

This is a five-day program that combines the latest design thinking practices with the best of the Berkeley-Haas MBA program to help you become a professional product manager. Enrolling in this learning syllabus will enable you to understand the customer’s environment and their needs while teaching you how to design customer experiences. The course is prepared by Berkeley Hass Executive Education skilled professionals who will take you through a well-structured learning journey comprising various topics. You’ll learn about business model communication, optimize product and product-line profitability, driving strategies, and more. Once you cover the course with given assignments, you’ll be able to lead a team of individuals as a product manager.

 

Key USPs – 

– Learn about mobilizing your organization to take action and build a competitive advantage while boosting your team’s performance

– Included with customized video lectures and readings, discussions with classmates, colleague surveys, and a simulation to improve your learning

– Created by a skilled professional, Dr. Sara Beckham, who have been training individuals in product management for the past 15 years with industry’s best practices

– Be able to create pricing tools and systems that are identical for your product portfolio while learning a systematic methodology

 

Duration: Variable

Rating: 4.7 out of 5

You can Sign up Here

 

 

7. Professional Certificate in Digital Marketing (Kellogg School of Management)

This is an in-depth online program organized in collaboration with Kellogg School of Management to help you learn the core aspects of digital marketing and earn a professional. In this curriculum, you’ll gain knowledge about various learning modules of online marketing, such as customer segmentation and automation. You’ll also get an understanding of behavioral marketing concepts to learn how customers behave to make their decision. The program is designed by experienced tutors who will assist you throughout the live sessions to help you learn how to optimize marketing strategies with useful metrics like conversion optimization, attribution, and experimentation.

 

Key USPs – 

– Get a broad overview of the digital marketing landscape while developing the most in-demand skills and expand your career

– Develop advanced marketing skills to get maximum return from the digital marketing campaign, such as content creation, social media marketing, and optimizing campaigns

– Get assistance in creating an effective resume, LinkedIn profile while identifying the most suitable career path in digital marketing

– Engage yourself in career-focused webinars and assignments designed to expand your professional development in digital marketing

– Be able to obtain certifications from top digital platforms like HubSpot, Google to enhance your validation skills

 

Duration: 6 months, 15-20 hours/week

Rating: 4.6 out of 5

You can Sign up Here

 

 

8. Digital Marketing Strategies: Data, Automation, AI & Analysis (Kellogg School of Management)

Prepared in partnership with Kellogg School of Management, this practical program will help you learn how to determine the altering prospects of customers in the digital world while understanding the five modern ways of marketing. The course is designed for business leaders, managers, and marketing professionals to help them learn how to utilize data-driven approaches to understand the customer journey and create targeting strategies with automated behavioral marketing. It is included with live video sessions, guest speakers, recorded video lectures, quizzes, and peer feedback from instructors to provide the best learning experience. After concluding the program, you’ll have a solid understanding of current marketing practices and how they can drive innovation for your organization.

 

Key USPs – 

– Learn and explore new approaches to gain customer insights while gaining knowledge of changing expectations of customers

– Learn how current marketing strategies are backed by data, scaled by automation, improved by analytics, and implemented by a backup plan

– Explore how FedEx uses the Pinterest board to cultivate its business by displaying stories of the people for delivering packages

– Work through real-world examples, applications, and hands-on projects to apply your learnings to real problems faced by businesses

 

Duration: 2 months, 4-6 hours/week

Rating: 4.8 out of 5

You can Sign up Here

 

 

9. Advertising and Marketing Communication Strategy (Kellogg School of Management)

This proactive curriculum is created for business managers and leaders to help them learn the fundamental concepts of advertising and improve them by backing it with a solid strategy. Signing up for this curriculum will teach you how to develop strategic, significant collaboration across various platforms and the most expressive strategic advertising objective to drive your business. The course consists of seven learning modules covering specific advertising areas, such as setting objectives, targeting fundamentals, positioning, evaluation and measurement, and execution. Moreover, you’ll also understand how to maximize your communication impact by prioritizing target audiences and determining the best methods to segment customers. Check out our curation of Best Entrepreneurship Executive Education Programs.

 

Key USPs – 

– Learn to improve your strategic lens to become more effective at leading your company’s essential messages via advertising, marketing, and communication efforts

– Learn how to identify human behavior to persuade your targeted audience, evaluate core consumer motivators, and understand the perceptual path to persuasion

– Get to work with real-world case studies, quizzes, graded assignments, and hands-on projects while communicating with your instructors

– Be able to design an aligning statement, use the frame of position suitably, and comprehend points of difference for customer behavior

 

Duration: 8 weeks, 4-6 hours/week

Rating: 4.8 out of 5

You can Sign up Here

 

 

10. Product Management Studio (Berkeley Exec Edu)

If you want to study how to manage a product team, leverage design thinking, and understand a product lifecycle effectively; this curriculum is an excellent option. This is an immersive product management training program that will help you master the skills required to build product teams and maintain the balance between customer empathy and data-based decision-making. This training program is led by the faculty director and fellow Earl F. Cheit of the UC Berkeley Haas School of Business. The instructors will help you dive deeper into the fundamentals involved in product management and build a strong intelligence of pricing strategies, portfolio development, and negotiation tactics. Check out our curation of Best Berkeley Executive  Courses.

 

Key USPs – 

– A flexible and dynamic learning experience designed to inspire idea generation and explore how to measure innovation capability

– Learn through comprehensive video lectures, live faculty teaching sessions, team activities, and pragmatic assignments to improve your learning experience

– Develop a customer-focused approach that enables you to build an exemplary customer journey map for identifying how to plan your roadmap design strategically

– Be able to apply customer value proposition and ethnographic research to gather deeper insights from transformational products

– Develop a strong sense of pricing strategies, the business model canvas, and portfolio planning

 

Duration: 8 weeks

Rating: 4.8 out of 5

You can Sign up Here

 

 

11. Product Management Executive Program (INSEAD)

If you want to lead your organization to success with effective product management, this executive program can help you in your quest. Taking this program will deepen your understanding of leadership and allow you to develop the capacity to exercise it effectively. It is organized to help you build strong leadership skills that are critical to the success of a team and organization. The course is prepared by skilled tutors of INSEAD Business School, who have trained individuals in product management. During the video classes, you’ll get access to quality lectures, reading notes, exercises, graded assignments, and much more.

Key USPs – 

– Develop and acknowledge a professional leadership style required to lead yourself and your organization via growth and change

– Explore various frameworks of product management while recognizing their impact on group dynamics, and design actionable plans to build and develop your team

– Gain knowledge of executive-level topics from top product management executives who will assist you in applying your learned knowledge

– Gain essential soft skills and learn how to interact and negotiate with investors, stakeholders, and strategic partners

– Expand your network with other product executives while gaining access to leading product management experts

 

Duration: 6 days

Rating: 4.7 out of 5

You can Sign up Here

 

 

12. Innovative Product Leadership: The Emerging Chief Product Officer (Stanford Business School)

This pragmatic curriculum is designed to teach you how to develop strategic frameworks, customer empathy, and communication skills to help you move from product management to the C-suite. This is a live online program packed with interactive learning experiences and engaging videos to take you through a comprehensive learning journey. In this course, you’ll explore the approaches and frameworks that can help your organization gain a competitive advantage. You’ll discover how customer insights inform product development decisions while learning how to communicate with purpose and exert influence without authority. Finishing the curriculum with given assignments will provide you with a certificate of completion to share with employers and your LinkedIn profile.

 

Key USPs – 

– A strategic program designed to help you develop leadership skills that motivate cross-functional teams to drive product innovation

– Gain market knowledge, pricing strategies, product management strategies, and value proposition insights to help your company transition from selling

– Develop new tools to strengthen the product management process across more extensive portfolios and influence product decision-making

– Improve your internal and external communication skills and build leadership skills for managing and motivating cross-functional teams

 

Duration: 2 weeks

Rating: 4.8 out of 5

You can Sign up Here

 

 

13. Leading Product Innovation (Harvard Business School)

Ideally designed for vice presidents, directors, and other senior managers, this curriculum focus on improving your product development and customer experience skills. This comprehensive program will take you through a deep dive into the latest innovation tools, business strategies, and operating models used by leading companies like Microsoft, Salesforce, etc. In this applicable program, you’ll get the opportunity to explore the prototyping and experimentation practices of the world’s top product developers. The classes are organized in a step-by-step process to help you cover everything from the beginning. Once you get a hold of the concepts included in the course, you’ll be able to lead a team of individuals and manage products in your organization effectively. 

 

Key USPs – 

– Enable you to lay the foundation for transforming your business and sustain growth via innovation and business strategies

– Learn how to improve your company’s overall positioning while reevaluating your portfolio of products and services

– Be able to design a strategy to decide which projects to pursue and bring new offerings to market quickly and efficiently

– Get the opportunity to expand your network by living and working with an accomplished executive from different backgrounds, industries, and countries

 

Duration: Self-paced

Rating: 4.7 out of 5

You can Sign up Here

 

 

14. Managing Product Platforms: Delivering Variety and Realizing Synergies (MIT Executive Education)

This professional executive program will introduce you to the concept of product platforms, such as the sharing of components, technologies, processes, interfaces, and infrastructure across a product family. The curriculum is designed by professional tutors of MIT Executive Education who have trained thousands of individuals in product management. During this comprehensive online program, you’ll cover multiple product management topics, including financial management, operations, and system thinking. After concluding the program, you’ll be able to develop better products, improve product family planning and lifecycle management. Moreover, you’ll also earn a certificate of completion from the comfort of your home. Have a look at our compilation of Best MIT Executive Education Courses.

 

Key USPs – 

– A comprehensive course prepared to help you learn how to lead a product management team, manage product platforms, and deliver a variety of products to the market

– Allow you to develop string platform strategies and execution programs by teaching you to understand complex business environments

– Learn to design and develop a string platform strategy to deliver an excellent return on investment for your organization

– Work with practical case studies and real-world examples to implement your learned skills to actual problems

– Get the opportunity to schedule a private 15 minutes consulting sessions with faculty members

 

Duration: 4 days

Rating: 4.8 out of 5

You can Sign up Here

 

 

15. MicroMasters Program in Digital Product Management by Boston University (edX)

Individuals interested in earning a micro master’s program in digital product management can take help from this curriculum. In this prospectus, you’ll understand the principles and processes to develop product roadmaps, tools, and methods for generating and validating user needs, ideas, and finding into product and market requirements. The program is prepared in collaboration with Boston University, which means you’ll be learning from skilled instructors. You’ll cover five courses during the program, including Product Management with Design Thinking, Platform Strategy for Business, and Business Analytics for Data-driven Decision Making. After earning a badge of achievement from the program, you’ll be able to get your dream job in the product management field. 

 

Key USPs – 

– A perfect curriculum designed with a combination of video lectures and reading material to help you learn product management with Lean, Agile, and System Design Thinking

– Learn the techniques used for oversight of agile development, rapid prototyping, experimentation, and risk management with object-oriented development

– Know the practical techniques to plan, launch product and software, including tracking and system-level optimization of social media metrics

– Learn and understand the variations in the product management practices across various organizations and emergent digital markets

 

Duration: 8 months, 4-7 hours/week

Rating: 4.6 out of 5

You can Sign up Here

 

Our global leaders gather the above list of programs after thorough research of multiple e-learning platforms and resources to offer you the best learning experience. Besides, it includes both free and paid programs to help you choose a course as per your budget.