10 Best Product Strategy Courses & Certification [2021 OCTOBER] [UPDATED]

Best Product Strategy course tutorial class certification training online

Our world is shaped by digital software and apps that we use in our daily lives, be it for entertainment or to get work done. Market competition has rendered it difficult to develop products that stick around longer, and for this, any organization needs design thinkers and leaders who can drive digital innovations. Below listed online Product Strategy Courses and Certifications are for individuals who want to open up the wide horizons for growth in their career trajectory. Check out the list to finalize which one suits you the best! Check out our compilation of Business Courses.


9 Best Product Strategy Courses [2021 OCTOBER] [UPDATED]

1. Product Strategy (Northwestern | Kellogg School of Management)

Business leaders and employees directly or indirectly connected to product lifecycle from ideation to implementation and launch impact the product in ways unimaginable. Kellogg School of Management provides a 2-month flexible online program on Product Strategy, designed to train business stakeholders through real-world use cases and assignments for hands-on experience. The course content will enable executives to prepare wireframes, decide pricing models for SaaS, and guide product launch and subsequent revisions for growth strategies. The course instructor, Professor Mohanbir Sawhney, is a world-renowned scholar and consultant in business technology innovations. You will get a sneak peek into his consultation work with global giants like Microsoft, Apple, Uber, and the likes for preparing robust product strategies.


Key USPs –

 – Develop an aptitude to discover potential product ideas and innovations.

– Analyze your current business model to weight in the pros and cons of other available models, thus implementing the one that drives growth.

– Understand and implement product marketing strategies – building a buyer’s persona and marketing touchpoint using Kellogg School of Management’s tools.

– Get insights into the design systems of tech giants like Microsoft, Apple, Salesforce.com, Facebook, etc. through Professor’s work.

– Drive a successful partnership and accelerate growth for all involved in the business.


Duration: 2 Months

Rating: 4.8 out of 5

You can Sign up Here


Review: The vast experience of Professor Sawhney – his huge variety of examples truly brought the concepts to life! – Darrell Vian.



2. Professional Certificate in Product Management (Kellogg School of Management)

The professional curriculum in product management is designed to help you advance your career by learning the critical aspects of managing a product. Taking up this syllabus will enable you to develop an aptitude for the end-to-end process of determining, developing, designing, delivering, and managing products. You’ll learn to develop and optimize a product roadmap via user research, prototyping, and product analysis. The classes will be delivered by top marketing and product management professional at Kellogg School of Management. Furthermore, you’ll get to work with real-world applications and a capstone project specifically designed to improve your overall understanding of product management.


Key USPs –

– A professional program designed for early-career professionals and individuals who want to build on or formalize their training for the product management role

– Get a broad perspective of the product manager role while diving deeper into the many skills that can help you stand out to employers

– Learn to develop a discovery hypothesis, measure product-market fit, apply the MVP framework, and address the Agile requirements

– Know about the economics of a SaaS business while learning about analyses, such as Net Present Value, Internal Rate of Return, etc.


Duration: 6 months, 15-20 hours/week

Rating: 4.6 out of 5

You can Sign up Here



3. Become a Product Manager Nanodegree (Udacity)

This nano degree program focuses on teaching you the fundamentals of product management to deliver a profitable product to the market. Signing up for this catalog will help you learn how to define product strategy and KPIs based on market analysis and design a user-centered prototype that follows engineering standards. You’ll know how the most effective products start with a comprehensive market-based, insight-driven strategy. Moreover, the program provides you with one-on-one technical mentor support to guide you throughout the learning journey and answer your questions related to the program. At the end of the syllabus, you’ll be able to build tests to enhance product features based on market data.You may like to check our take on the Best Executive Education Courses.


Key USPs – 

– Learn how to build a product strategy based on market analysis and pitch a product vision to get stakeholders attention

– Learn to develop an execution timeline that handles competing priorities, communicate a product roadmap to build consensus among internal stakeholders

– Be able to build a comprehensive go-to-market plan based on product KPIs and tests to improve product features

– Get access to resume support, GitHub portfolio review, and LinkedIn profile optimization to improve your career and land a high paying job


Duration: 4 months, 10 hours/week

Rating: 4.6 out of 5

You can Sign up Here


Review: I think the projects are what make this program really stand out. Nothing is more of a learning experience than actually doing something and learning from it. Would also like to applaud the ‘Knowledge’ center where the response times and response quality from mentors to any query is simply excellent. – Arpit S.



4. Chief Product Officer Program (Kellogg School of Management)

A well-established program designed to help you learn the essential aspects of chief product officer to drive growth to your business. Joining this prospectus will help you understand the implications of technology on the product portfolio and manage cross-functional teams in the organization. The curriculum will be led by Professor Mohanbir Sawhney and a cross-disciplinary faculty, who will bring cutting-edge research and thought leadership to the classroom. During the learning sessions, you’ll get plenty of opportunities to interact with industry experts and gain firsthand insights into evolving product trends. The program offers elective classes, high-quality videos, graded assignments, and product portfolios to provide you the best learning experience.


Key USPs –

– A well-structured program designed with core concepts to help you learn about driving growth to your business

– Learn to develop and formulate a string vision and align product strategy with your company’s business objectives

– Know how to use customer data analytics to analyze and improve the performance of the product portfolio and keep current on trends to accelerate growth

– Get access to one-on-one sessions and office hours with success coaches and subject matter experts to help you stem the most value from the program


Duration: 12 months

Rating: 4.5 out of 5

You can Sign up Here



5. Digital Product Management Specialization by the University of Virginia (Coursera)

The Digital Product Management Specialization offered by the University of Virginia on Coursera is meant to uplift current and aspiring product managers to help develop their skills of handling products, projects, and teams with efficiency. There are five courses within this program, and with flexible schedules and assignment deadlines, you can learn the modern concepts of product management at your pace. The courses highlight digital transformation and tools, hypothesis-driven product development, and an Agile approach to introduce you to the newer ways of creating and distributing products. In this specialization, you will be able to work on projects to simulate real-world scenarios, thereby better understanding the concepts explained.



Key USPs –

 – Learn product management through innovative solutions covered within this specialization program.

– Create and lead teams that thrive on collaborations and encourage experiments for hypothesis-driven development.

– Build your skills and knowledge on tools to handle product portfolios and teams.

– Use the power of data to get customer feedback to loop in with your product management.

– Get a professional certificate to improve your resume.


Duration: 5 Months

Rating: 4.7 out of 5

You can Sign up Here



6. MicroMasters® Program in Digital Product Management by Boston University (edX)

Product Manager is a central role in this digital era. With competition at its peak and everyone trying to build their brand, the responsibility to come up with a product that goes viral in the market rests upon Product Managers. You can develop the skills necessary to hold such positions that require innovative thinking by taking up this comprehensive online Digital Product Management MicroMasters program by Boston University on edX. With 5-graduate level courses, you will learn all you need to know to research digital products, design strategies, prepare prototyping, test, launch, and market products. Check out the details of the units covered on the edX website to learn more about the learnings and career prospects.


Key USPs –

 – Learn about the tools for market research and user needs to come up with product ideas that meet the demand.

– Understand the Agile and Lean systems of working on digital products.

– Explore data analysis and learn about the information revealed about customers through various metrics.

– Earn MicroMasters Degree Certification to pursue further education in Digital Innovation.


Duration: 8 Months

Rating: 4.5 out of 5

You can Sign up Here


Review: At Fidelity Investments, Digital Innovation is a core proficiency needed to continue to exceed our customers’ expectations. Our agile teams use a rapid iteration, hypothesis-based and customer informed process to constantly innovate and we are excited that Boston University is launching Digital Innovation MicroMasters programs, focused on leadership and product management themes, to help develop these types of skills. – Richard Blunk.



7. Professional Certificate in Product Management by the University System of Maryland (edX)

The Professional Certificate in Product Management program on edX is tailored to train current managers and aspiring design thinkers to come up with solutions to cater to unparalleled user experience. This program includes five skill development courses that circle digital product innovations and management, including data science and agile system knowledge. The program culminates by teaching you what organizations look for in a product manager and leader in this digital economy to help you develop the required skills. This certification will take you towards newer heights in a job that’s high-in-demand and is one of the fastest-growing industries.


Key USPs –

 – Understand the responsibilities of a product manager to learn how to fill in the shoes with the required knowledge and skills.

– Assess user requirements to bridge the gap between market demands with your product.

– Learn to design wireframes and prototypes before launching the product to ensure a smooth product lifecycle.

– Learn how to use DevOps, Data, and Agile techniques to come up with irresistible products.

– Lead teams and projects to inspire high performance and innovative solutions for your clients.


Duration: 5 Months

Rating: 4.5 out of 5

You can Sign up Here


Review: At Softek Enterprises, we know that modern product development means rapidly responding to customers and evolving the value delivery systems of the organization. We do this every day for our mission driven clients in government supporting healthcare, welfare, records management, and business intelligence. To do this we employ radical application development, built on the principles of product management, agile, and DevOps taught in the UMD Product Management Certificate on edX. We highly recommend that those looking to lead new products take this certificate and join in the product management revolution. – Imran Memon.



8. Product Strategy and Roadmap (Roman Pichler)

Roman Pichler is a product management scholar with 15 years of experience in training and preparing product leaders, managers, and organizations to drive business growth through winning product strategies. The online classes by Roman on product strategy are as lively and interactive as his offline workshops. The course structure is designed keeping in mind product managers, start-up owners, and anyone who’s involved in the product lifecycle, and it is assumed that those who enroll have an understanding of core product management concepts. You can check the website for details on upcoming online lecture schedules and prepare the ground for the classes through additional learning resources mentioned therein.


Key USPs –

 – Understand all the phases of the product lifecycle and the tools required to manage each efficiently.

– Learn the concepts of product strategy and management through discussions and class exercises.

– Build roadmaps through goal-oriented timelines and budgets to keep all stakeholders on the same page and thrive as an organization.

– Get group discounts and special start-up discounts by connecting with the training team.


Duration: 3 Days

Rating: 4.5 out of 5

You can Sign up Here


Review: Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills. – Seth Rubin.



9. Opportunities and Priorities – A Product Strategy Course (Proficientz)

In our fast-changing digital world, products need to evolve to keep up with market demands and competition. For this, you need to prepare yourself to understand newer ways of growing your business through smart product plans that drive revenue and growth. Opportunities and Priorities is the right online course for you if you are looking forward to upgrading your current skillset in product planning and development. The course material is comprehensively designed to include product opportunities, market valuation, customer segmentation, competition, and revenue-driving business models. Check out their website to see all their subscription plans and resources. Don’t forget to check our take on Best Brand Strategy Courses.


Key USPs –

 – Learn the fundamental concepts of product development, strategy, and delivery through subscription-based online modules.

– Get unlimited access to 13 lectures, B2B examples, assignments, customizable templates, and certification.

– Take a free tour of what you will learn within the certification course to decide on getting an online subscription or requesting onsite training.


Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here


Review: The Proficientz Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B. – Louis Chesney.



10. Certificate in Software Product Management (Professional & Continuing Education University of Washington)

Product Strategy course is a part of the 3-course remote Certification Program offered in Software Product Management by the University of Washington. The course module focuses on market, customer, and competition analysis. Employees and business managers who are involved in the process of product development and management will benefit a lot from this certification. The study format is project-based, and once you enroll, you will learn the concepts of product development and simultaneously implement them through group assignments. This program will help you build the skill set required to hold the executive and product management designations in various organizations by making you a tech-savvy business leader. You may want to check our list of Best Marketing Strategy Courses.


Key USPs –

 – Identify existing problems that can be solved by introducing innovative market solutions.

– Discover product viability, valuation, market opportunities, target customer segment, and competition to design optimum action plans.

– Build skills to ensure smooth collaboration among various product development, marketing, sales, and management teams.

– Apply learned concepts on a mock project that can help you in tackling real-world scenarios.


Duration: 8-9 Months

Rating:  4.5 out of 5

You can Sign up Here


Review: The UW program gave me a lot of connections, which is very useful. It’s given me a powerful voice in the industry. – Tona Khau.



11. How to Achieve Product-Led Growth (280 Group)

David Nash has created detailed reference material on “Achieving Product-led Growth” on 280 Group, the world’s leading consulting firm that provides Product Management training. The topics covered within this blog are further elaborated on in their on-demand webinar that you can request at your convenience. Usually, the growth of any business focuses on sales and marketing efforts. But this module offers a contrast to the old approach and focuses on the Product and People aspect of it. David Nash and Susannah Axelrod, the webinar instructors, will walk you through what makes a robust product-led growth (PLG) strategy and give you the best practices to design the same.


Key USPs –

 – Learn about the ins and outs of Product-led Growth and how it is different from the conventional sales and marketing approach.

– Get insights into improving products to enhance user experience by knowing your target customers.

– Learn techniques to acquire newer customers and retain existing ones through viral products and value creation.

– Implement all you learn through the webinar to create your products and drive revenue.


Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here



We hope the above list of online Product Strategy programs helps you in shaping your future. Happy Learning!