6 Best + Free Public Relations Courses & Classes [2021 SEPTEMBER]

Best Public Relations course tutorial class certification training online

Public relations is all about building, enhancing, and maintaining a positive image of the company. The gamut of public relations is vast, involving media planning, corporate communications, event management, social media engagement, and advertising. On a given day, a PR specialist can be seen in creating content, connecting with journalists, preparing presentations, crisis communication, making social media posts, and measuring the online reputation of the company! If you want to begin your career in Public relations, you can pursue a Bachelor’s degree or start with a short course in a specialized area like event planning or media relations.  To help you choose the right course, our experts have reviewed hundreds of free and paid PR resources available on the Internet to prepare this list of the best Public Relations courses and certifications available online. These top-rated courses target different aspects of Public Relations and provide world-class training.

 

6 Best + Free Public Relations Courses & Classes [2021 SEPTEMBER]

1. Public Relations Courses (Udemy)

Build and hone your presentation skills, public speaking skills, event management skills, and copywriting skills with Udemy’s PR courses. The Ultimate Public Relations Masterclass shows you how to build a PR strategy that generates leads. Presentation Skills: Give a Great New Business Pitch is all about making great presentations. In How To Write a Feature Article Story About Someone, you will learn how to interview and write a feature story that your readers will love. Modern PR — How To Get Press Coverage For Your Business covers a proven PR system to get press coverage.

 

Key USPs-

– The course content for Udemy’s PR courses includes video lessons, articles, and other downloadable resources.

– You can go through the course material of these PR courses using a laptop, tablet, mobile phone, or TV with an Internet connection.

– Udemy’s PR courses come with a Certificate of Completion.

 

Duration: Variable

Rating: 4.5 out of 5

You Can Sign up Here

 

Review: I wanted to understand what PR was all about and how it contributes towards a business. This was a great start for me! -Saptarshi Das.

 

 

2. Modern PR — How To Get Press Coverage For Your Business (Udemy)

Build relationships with journalists and get your company featured in mainstream publications. This course is your guide for getting press coverage for your company or product. It teaches you how to identify the reporters most likely to be interested in your business, build a narrative around your brand, write a perfect email pitch that gets reporters’ attention, and handle the issue of negative publicity.

 

Key USPs-

– The course material for this course includes video lessons and an article.

– Modern PR — How To Get Press Coverage For Your Business comes with a Certificate of completion.

– This PR course comes with full lifetime access.

– You can go through the video lectures using a computer, mobile phone, or a TV with an Internet connection.

 

Duration: 1 hour

Rating: 4.5 out of 5

You Can Sign up Here

 

Review: I am amazed by how much a person can learn from a single udemy course. Excited to apply what i learned. -Iqra Razi.

 

 

3. Public Relations Courses (Coursera)

Coursera’s PR courses are tailored to suit today’s digital marketing era. These courses teach you how to leverage the power of influencer marketing, content marketing, and sentiment analysis on social media to create and preserve a company’s good public image. Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing, and more by IE Business School covers the nitty-gritty of planning and evaluating marketing communications strategies and executions. Influencer Marketing Strategy by Rutgers will teach you how to tailor an influencer marketing strategy for B2B, B2C, and nonprofit organizations. UC Davis’s The Strategy of Content Marketing discusses the core strategies of content marketers. Have a look at our compilation of Best Advertising & Public Relations Courses.

 

Key USPs-

– These PR courses come with Course Certificates.

– The lesson-end quizzes help you recall and apply what you learned in the course.

 

Duration: Variable

Rating: 4.5 out of 5

You Can Sign up Here

 

Review: For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer. – JC.

 

 

4. Startup PR: Getting Press on a Tight Budget (Udemy)

Perfect your startup’s pitch and communicate with the press! Take this course to arm yourself with the tools and knowledge necessary to catch the attention of journalists. The instructor will share from her experiences and learning, the strategies to interact with journalists and gain press for a startup. From the basics of public relations strategies to ways to engage and build relationships with the media and tips to craft a winning pitch, the course covers all you should learn.

 

Key USPs-

– The course covers several case studies.

– You will discover the action behind the pitches and how they panned out.

– You will learn how to engage with the press.

– The course content includes video lectures, an article, and a downloadable resource.

– You can access this PR course using a mobile phone and TV with an internet connection.

– Startup PR: Getting Press on a Tight Budget comes with a Certificate of Completion.

 

Duration: 37 minutes

Rating: 4.6 out of 5

You Can Sign up Here

 

Review: Quite helpful. Thanks Erica. -Devashish.

 

 

5. Public Relations (LinkedIn Learning)

If you want to begin your career in PR or want to take it to the next level, an expert-led PR course on LinkedIn can help you achieve your goal. Public Relations Foundations introduces an effective eight-step workflow for today’s PR practitioner. Writing a Press Release covers the nuts and bolts of writing a press release. Public Relations Foundations: Media Training talks about selecting a spokesperson, preparing for interviews, and interview on Skype and social media. Don’t forget to check our take on Best Customer Loyalty Courses.

 

Key USPs-

– LinkedIn’s PR courses come with a Certificate of Completion.

– You can download the lessons and go through them without Internet connectivity.

– The lessons come with quizzes and projects that help you recall and apply your knowledge.

 

Duration: Variable

Rating: 4.4 out of 5

You Can Sign up Here

 

 

6. Introduction to Public Relations (Alison)

This course covers the fundamentals of public relations. Learn about the real-life models and approaches used in public relations management and start incorporating PR practices into your business. The course covers various PR models, including Grunig & Hunt’s 4 Models of public relation practice, the Press Agentry Model, the Public Information Model, and the Symmetrical and Asymmetrical Models.

 

Key USPs-

– This course is offered for free by Saylor Foundation.

– The course discusses the different functions and sub-functions of PR.

– Introduction to Public Relations comes with a Certificate of Completion.

– The lessons of this PR course culminate in an assessment.

– You will study the origins of public relations in the United States.

 

Duration: 3 hours

Rating: 4.1 out of 5

You Can Sign up Here

 

 

So these were the Best Public Relations Courses, Classes, Tutorials, Training and Certifications program available online for 2021. We hope that you found a course that will help you meet your learning goals. We wish you Happy Learning!