7 Best Social Media Analytics Courses [2021 AUGUST]

Best Social Media Analytics course tutorial class certification training online

The one who understands data understands the audience. In current times, customer data is the way of knowing the likes and dislikes of customers. People use social media to share their daily lives, and when you can decode this data, you have won half the game of hacking your way to your customers. There are numerous market tools that help to collect data and draw insights from it. And for digital marketers and brands who want to grow, it is imperative to learn how to use these tools. Our experts have curated the list of top free and paid online Social Media Analytics certification programs and classes below. Take a look at all the options you have to learn this skill and expand your career horizons! Have a look at our compilation of Analytics Courses.


7 Best Social Media Analytics Courses [2021 AUGUST]

1. Introduction to Social Media Analytics by Emory University (Coursera)

Social Media is where all the talk happens in everyday life. Apart from what people think of the brands and products, social media is the source of knowing what people want. This is where Social Media Analytics comes into the bigger picture. Coursera is offering a specialization program on Foundations of Marketing Analytics and Introduction to Social Media Analytics is course five of this 6-course specialization. You can enroll in the program as per your current learning requirement and advance your knowledge of understanding customers better and develop the skills to listen to their conversations using market tools. It is a certification course, and you will learn and implement concepts through video sessions, assignments, and peer reviews.


Key USPs –

 – Analyze the social media activities of your consumers to provide customized solutions and services.

– Perform your target market research by using social media analytics tools.

– Prepare your social media metrics to focus on the parameters that you need to pull up to provide an unparalleled user experience.

– Learn the practical concepts of social media analytics through a partnership with Crimson Hexagon.

– Acquire certification in social media analytics to boost your career opportunities.


Duration: 9 Hours

Rating: 4.4 out of 5

You can Sign up Here


Review: This course did great at giving you a basic understanding to social media analytics. The lectures were entertaining, informative, and opened my mind to understanding how businesses interpret social media data and use it to their advantage. – Seth K.



2. Social Media Analytics: Using Data to Understand Public Conversations by Queensland University of Technology (FutureLearn)

Advancements in Big Data technologies have changed the way businesses perform market analysis. Social media has rendered brands closer to their customers than they ever were. But this said and done, companies need to be equipped with tools that can help them make sense of all the data out there in the form of customer queries, posts, comments, messages, etc. The Queensland University of Technology has designed an online program on social media analytics, and you can access this course on FutureLearn. Individuals interested in working with Digital Marketing agencies or independent startups are the ideal audience of these classes.


Key USPs –

 – Learn how to gather user data from social media followed by its interpretations.

– Identify trends on social media to portray your business the way people desire.

– Learn data visualization techniques using software like Tableau and Gephi.

– Prepare marketing strategies using customer data to ensure business conversions.


Duration: 3 Weeks

Rating: 4.4 out of 5

You can Sign up Here


Review: I’ve learned a lot about networks and social media. Also about the topic of my research on political discussion and networks on social media, I started off with a question that was very broad and learned a lot from taking a little stab at it and seeing how the research unfolded. I definitely want to continue what I’ve started! – Ruth Chiat.



3. MicroMasters® Program in Marketing Analytics by Berkeley University of California (edX)

edX has curated a MicroMasters Program in Marketing Analytics offered by the University of California. It consists of four graduate-level courses that are self-paced and thus can be viewed by anyone at their ease ad schedule. This program focuses on marketing analytics tools that businesses can use to assure that their investment in marketing is worth their time and money and guarantees substantial returns. Marketing campaigns, product promotion and distribution, pricing, market trends, etc., are some of the components of this program that you will learn thoroughly. After completing the four courses, you will get a certificate that can add credits to your digital marketing portfolio.


Key USPs –

 – Prepare robust marketing strategies by deriving your conclusions from market research using data analytics tools.

– Identify what your competitors are doing to come up with marketing campaigns and trends to have the edge over them.

– Ensure that your return on investment is on par with the efforts you put in driving conversions.

– Learn advanced programming languages, tools, and decision tree algorithms to channelize your operations.


Duration: 4 Months

Rating: 4.5 out of 5

You can Sign up Here



4. Free Social Media Analytics Course (Quintly Academy)

Quintly Academy provides free classes on social media analytics to help beginners and professionals understand the fundamental and core concepts of social media marketing. Even if you are already working with an agency or a media company, you can improve your knowledge bank on the matters of analytics by enrolling in this course. The lessons cover a wide range of social media topics like data collection, identification of Key Performance Indicators (KPIs), visualization and reporting techniques, how to compare your progress in terms of your competitors, and much more. Quintly provides bite-sized videos that you can take at your pace, making it a flexible learning platform.


Key USPs –

 – Learn what social media analytics is and why businesses should use it.

– Understand data gathered by different social media and interpret the data as per the respective platform to ensure business growth.

– Prepare your key metrics to achieve your long-term and short-term business goals in terms of social media numbers.

– Generate reports to see your progress over time and against your competitors through social media interactions.

– Add the completion of course credentials to your resume to accelerate job procurement.


Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here


Review: I really liked to learn from Quintly. The journey was amazing. LOVED IT! – Anasa Payne.



5. Digital Media Analytics by Purdue University program (FutureLearn)

Created for business professionals, this Purdue University program on FutureLearn on Digital Media Analytics is a comprehensive six-course program. You can enroll for free to learn about the different aspects that come under the umbrella of analyzing data to get insights into customers. But, the free modules don’t include assessment and certification. For that, you have to upgrade your subscription to the course through an additional fee. When you complete all the modules, you will be able to apply the skills gained in using data confidently for your business decisions. Check the website for further details on credentials and pricing.


Key USPs –

 – Tap on the infinite power of data and learn methods to listen to it using various market tools.

– Draw insights from the data gathered through digital media to understand your customers better.

– Build robust business strategies backed by data to ensure your business growth.

– Improve your analytical skills to work with tools and communicate effectively with data scientists.


Duration: 15 Weeks

Rating: 4.4 out of 5

You can Sign up Here



6. Social Media Data Analytics by University of Washington (Coursera)

Coursera is offering a Social Media Data Analytics course by the University of Washington that will help students who want to build their career as Social Media Analyst, Web or Data Analyst or work with digital agencies. If your current schedule leaves you little time, you can change your deadlines in the course and take the lessons at your pace. Students will learn to use various APIs for collecting data through multiple touchpoint of customers, including messages, comments, queries, etc., from YouTube, Twitter, and other such digital platforms. You will also learn the different algorithms and techniques to draw insights from this collected data. At the end of the course, you will get a certificate of completion that you can add to your portfolio to explore job opportunities in this field.


Key USPs –

 – Learn about the APIs and software to collect customer data from social media platforms.

– Process and analyze structured and unstructured data to use it for your marketing research and campaigns.

– Get hands-on experience in data analysis during the course through projects and case studies.

– Earn a certification in Social Media Data Analytics to authenticate your learning and skills while on the job hunt.


Duration: 13 Hours

Rating: 4.2 out of 5

You can Sign up Here


Review: This course provided a good introduction to understanding the fundamentals of data analytics and visualization for social media. I definitely feel like I’ve learned a lot! – ES.



7. Social Media Analytics (Experfy Training)

People share their daily lives increasingly on social media, and this becomes a source of a lot of information that can be fed to a variety of industries to come up with solutions and newer products or tackle existing problems. If you are interested in learning data analysis and its use, you should check out this Social Media Analytics course offered by Experfy Training. You should know the basics of Python and Machine Learning to enroll in the course. The lessons cover a range of topics spanning from multiple methods and tools to collect user data to real-world use cases and explain NLP and other machine learning concepts. Check the website for further information on the course curriculum.


Key USPs –

 – Understand different methods to access user data from social media platforms.

– Learn real-life use cases and Natural Language Processing Algorithms.

– Get insights into Social Network Analysis using various APIs and algorithms.

– Understand Recommender Systems to learn its usage in your business.


Duration: 3 Hours

Rating: 4.3 out of 5

You can Sign up Here



We did our part by collecting and presenting the best Social Media Analytics Courses, Classes, Tutorials, Training and Certifications program available online. Hope you find the list useful and worth your time. Happy Learning!