10 Best + Free Social Media Courses & Certifications [2020]

best social media marketing advertising courses

Our team of 50+ global Digital Marketing experts have compiled this list of Best + Free Social Media Advertising & Marketing Courses, Training, Classes & Certification available online for 2020. More than 18000 professionals have benefited from these free and paid learning resources to help you excel at Social Media Marketing & Advertising. The training courses are suitable for beginners, intermediate level learners as well as experts. If you are specifically interested in digital marketing, then do check out our compilation of Digital Marketing Certification as well as Digital Marketing Courses

 

10 Best Social Media Marketing Courses [2020] [UPDATED]

1. The Complete Digital Marketing Course – 12 Courses in 1 (Udemy)

This is a 12-in-1 course that is designed to help you master all the concepts of Digital Marketing, including social media marketing, YouTube marketing, Facebook marketing, SEO, and many more. Taking this course will help you learn how to market a business online from scratch across all major marketing channels, how to build a world-class website in 1 hour without any coding, how to make a mailing list of more than 1000 people within 30 days from scratch, and much more. Moreover, if you are interested in getting a job in digital marketing, then you will receive a professional certificate of completion after finishing the course, which can be used to showcase your skills to employers to get the desired job. Have a look at the Best YouTube & Video Marketing Courses compiled by us.

 

Key USPs – 

– Get an all-in-one package of digital marketing learning that will help you build a stable career in the market

– Avail to 20 hours of training, quizzes, and practical steps to follow that will help you learn everything about + SEO, Facebook Marketing, YouTube marketing, Google Adwords, etc.

– Learn how to get free traffic on a newly build website with the help of social media platforms, LinkedIn marketing, App marketing, and Google analytics

– Continuous support from the instructor if you face any queries during the course

 

Duration: 23-24 hours

Rating: 4.4 out of 5

You can Sign up Here

 

Review : One of the best Digital Marketing course I’ve ever done. The course is super complete, doesn’t leave any detail or info behind. I learnt SO MUCH, made endless notes, and I am sure I’ll come back to it to make some consultations. Thank you so much for providing so much value! – Larissa Colvara

 

 

2. Social Media Marketing MASTERY 2020 – Learn Ads on 10+ Platforms (Udemy)

Individuals who are interested in learning social media marketing can take help from this course, which is precisely created to help you master the core concepts of social media marketing. During the course, you will not only learn the basics, but you will also get in-depth knowledge of various essential concepts, such as how to monetize the social platform, how to create exceedingly improved and high quality paid ads on all social media platforms, etc. while getting a solid understanding of social media marketing concepts. The course is created by Course Envy, which is known for providing social media marketing coaching to more than 20,000 students all across the world. You may also be interested in checking out Best Google Adwords Course.

 

Key USPs – 

– Learn the principal and strategies that work for everyone, and can be used to build highly converting ads for every business

– Get in-depth knowledge of how to optimize paid strategy on all social media platforms and how to streamline your posting process

– Learn how to use Google Business to benefit your local business and help your search engine optimization, and Web 2.0 blogs to expand your reach with SEO

– Be able to increase your page likes, account following, and post engagement while increasing potential customers with your ads

 

Duration: 8-9 hours

Rating: 4.6 out of 5

You can Sign up Here


Review : Excellent course and coverage if you need a concise overview of various Social Media platforms, SEO and ad campaigns on each. Great for business starters and new SM students. Extra resources galore! – Holly J Wardrope

 

 

3. Digital Marketing Specialization by University of Illinois (Coursera)

Illinois Online CoursesThis is a specialization course that will help you master strategic marketing concepts and tools to address brand communication in the digital world. Enrolling in this program will help you explore several aspects of the new digital marketing environment, including various topics like digital marketing analytics, search engine optimization, 3D printing, and much more. This specialization program consists of seven different courses, each of which will help you master the specific concepts of digital marketing, such as digital analytics for marketing professionals, digital media and marketing strategies, marketing in an analog world, and many more. Also, on successful completion of the course, you will get the opportunity to apply the skills on a real-life capstone project. Don’t forget to check the Best Instagram Marketing Courses curated by us.

 

Key USPs – 

– Designed by the professional instructors of the University of Illinois, this course will help you have a clear understanding of the fundamentals of the new digital marketing landscape

– Obtain a new set of stories, concepts, and tools to help you digitally create, promote, distribute, and price products and services

– Help you learn how digital tools like the internet, smartphones, and 3D printing are revolutionizing the world of marketing by changing the roles and practices

– Included with various real-life examples that will help you understand the concepts more clearly

 

Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here

 

 

4. Trending Social Media Marketing Courses (LinkedIn Learning by Lynda)

LinkedIn Learning by Lynda has become a valuable platform in terms of providing practical and useful social media marketing course. Being a social media platform itself, LinkedIn Learning by Lynda understands the basic needs of students. That’s why it offers a list of multiple courses and classes, such as Content Marketing: Social Media, Marketing Tools for Social Media Marketing, Running a Small Business, and many more. Each of these courses is included with video lectures, graded assignments, hands-on projects, practical exams, and real-life scenarios of ad campaigns that are available to help you understand the processes clearly. Also, on the successful completion of the courses, you will get a certificate of completion that can be shared with your resume or LinkedIn profile.

 

Key USPs – 

– Designed and created by some of the best instructors of LinkedIn Learning, who will be available throughout the courses to help you resolve your queries

– Know about various tactics and techniques that can be used with the social media platforms to gain more followers and visitors on your posts

– Learn how you can grow your small business at a rapid speed by using social media platforms with adequate marketing techniques

– Study from the comfort of your home without any deadlines

 

Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here

 

 

5. Social Media Marketing Specialization by Northwestern University (Coursera)

Northwestern UniversityThis is another specialization program designed by Northwestern University to help you learn how to manage your social approaches, develop your online audience, and launch your social brand in five courses. This program is basically focused on providing you with two main objectives, which include social analytics tools and preparation to help you become an influencer on social media. Besides, you will also get the knowledge and resources to build a complete social media marketing strategy from consumer insights to final justification metrics. The course is included with interactive quizzes, graded assignments, hands-on exercises, practice exams, and much more to help you learn the concepts more clearly.

 

Key USPs – 

– An incredible specialization program that will help you cover the essential topics of social media marketing to build your career

– Dive deep into the Big Data of social and gain a more clear picture of what you can learn from great interactions with your customers or followers

– Develop a full understanding of the data and increase the effectiveness of your content strategy by making better decisions

– Receive special toolkits during the course with timely information, as well as a market planning toolkit when you pay for the capstone project

 

Duration: 5 months

Rating: 4.7 out of 5

You can Sign up Here

 

 

6. Instagram Marketing 2020: Complete Guide to Instagram Growth (Udemy)

Instagram has become a powerful influencer and online marketing platform for businesses. So if you are interested in mastering Instagram marketing, then this is the best course for you. By enrolling in this program will allow you to have a powerful Instagram account setup for your business or personal to build your brand and convert your followers into paying customers. You will learn how to create an attractive, compelling, and professional Instagram business profile and connect yourself with more than 500+ targeted users every day. The course is designed by Benjamin Wilson in collaboration with Entrepreneur Academy, so you will be learning from professional and experienced instructors. Check out our curation of Best Content Marketing & Writing Courses.

 

 

Key USPs – 

– Here you can learn how to set up your Instagram account while building trustworthy relationships with your Instagram followers

– Stay up to date with the new features that are continuously implemented by Instagram, and how to utilize them to grow your account and market your business

– Gain knowledge of all the strategies of using Instagram to increase your followers and convert your successful Instagram statistics into sales and loyal followers

– Learn the incredible Instagram promotional marketing strategies, how to get comments and likes for your business account on every post

 

Duration: 5-6 hours

Rating: 4.5 out of 5

You can Sign up Here

 

Review: Really great job on breaking down Instagram and using long-term strategies to build an audience. – Heather McDaniel.

 

 

7. Viral Marketing and how to Craft Contagious Content (Wharton University)

wharton online coursesIf you ever wondered why some things get popular immediately, and others don’t? Then this is the ideal course that can help you understand the science behind it. This course is created by professional teachers of Wharton University to help individuals learn how things catch on and how you can apply content strategies to make your marketing ideas, products, and brands more compelling. During the course, you will learn multiple things, such as how to make ideas stick with your marketing, increase your influence on customers, and how to generate more word of mouth. After fruitful achievement of the course, a certificate of completion will be given to you that can help you get your desired marketing job.

 

Key USPs – 

– A practical course that will help you learn what makes products, ideas, and behaviors contagious while exploring the science behind things becoming trending overnight

– Learn how individuals use other members to help them make choices and how companies leverage the power of social media to shape their products and services

– Have a better understanding of how to craft contagious content, build quick and sticky ideas, and get your products, thoughts, and behavior to catch on

– Know about social networks, and how they can shape the spread information and influence

 

Duration: 6 hours

Rating: 4.7 out of 5

You can Sign up Here

 

Review: The course is very helpful and informative. I enjoy all the examples and materials of it. I totally recommend this course to people who want to further improve their influence as an effective marketer! – VT.

 

 

8. Digital Marketing Strategies (Northwestern | Kellog School of Management)

It is true that with evolving technology the techniques of social media marketing have also come a long way and this program will help you to stay up to date with the changes. Some of the topics covered include looking into the marketing framework, understanding expectations of customer and developing strategy for the content. Upon the completion of the program, you will have the skills required to garner the attention of the target audience towards your product and services.

 

Key USPs –

– Gain insights into what the customers want by performing social data mining and AI operations.

– Automate redundant processes and implement behavior-based marketing.

– Identify a real-world challenge in business and come up with a solution.

– Discover best practices, tips, and tricks along the way.

-Use the industry examples to understand how the theory works in practice.

– Complete all the graded assessments and projects with a score of 80% and up to earn the certification.

 

Duration: 2 months, 4 to 6 hours per week

Rating: 4.5 out of 5

You can Sign up Here

 

 

9. The Strategy of Content Marketing by University of California (Coursera)

UC DavisContent marketing is one of the essential aspects of digital marketing that help you market your products, ads, services at a large scale over the internet. This course could be your comprehensive guide to help you master the core strategies of content marketing that are used by content marketers for acquiring and retaining customers profitably. During the course, you will get access to various video lectures, practice exams, quizzes, hands-on exercises, and much more that are expressly provided to help you test your learning skills. The course is created by UC Davis Extension in collaboration with CopyBlogger, so you will get continuous support from two communities for resolving your queries. Have a look at our take on Best LinkedIn Training Courses. 

 

Key USPs – 

– Learn the fundamental strategies used by content marketers to market a product/service on a large scale with the help of social media platforms

– Understand how to develop, organize, and implement a content marketing strategy, as well as how to examine and evaluate the effectiveness of content marketing

– Be able to write compelling copy, use a strategic framework when writing, and build your professional brand and authority via content marketing

– Learn how to put your ideas into action and build a strong brand with content marketing strategies

 

Duration: 16-17 hours

Rating: 4.5 out of 5

You can Sign up Here

 

Review: An amazing theoretical and practical approach to content marketing for all levels, but especially marketing professionals looking to fine-tune their digital marketing skills. – VR.

 

 

10. Free Social Media Marketing Courses (Alison)

alison courses classes tutorials onlineIf you are still not able to decide on a specific social media marketing course, then these two courses offered by Alison can help you in your quest. These courses are designed keeping present user’s requirements in mind so that they get the maximum knowledge from it. Amongst these two courses, one course is specially designed for small businesses, whereas the second one is a diploma program designed for every individual. Taking these courses will help you learn how to use social media platforms to manage marketing campaigns, increase sales, and meet your marketing targets. Also, after completing the course, you will get a certificate of completion that can help you get your desired job in Digital Marketing.

 

Key USPs – 

– Two specialized programs entirely focused on teaching you the basics as well as core concepts of social media marketing

– Learn social media strategies and how to use them as a powerful tool for the branding of your products and services

– Understand how to get positive feedback on your products and expand your product’s reach while staying up-to-date with the critical industry conversations

– Learn to research and plan for a dynamic website, as well as to measure and enhance social media management with the training course

 

Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here

11. Facebook Ads & Facebook Marketing Mastery (Udemy)

If you want to learn how you can run a successful ad campaign over Facebook and grow your business, then this course can show you the right path. It is an advanced Facebook marketing course that will take you through a deep dive into every aspect of Facebook and the Facebook Ads Manager; you will learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel, and much more. The course is included with multiple video lectures, practice exams, interactive quizzes, graded assignments, and much more that are available to improve your learning skills. Moreover, the 30-days free trial makes it even more suitable for those who don’t want to invest any money in learning Facebook Marketing. Check out our compilation of Best Whatsapp Marketing Campaign Strategies.

 

Key USPs – 

– Learn how to optimize Facebook Ads to increase your conversion and decrease the costs involved in it

– Understand the process of growing your Facebook page likes and post engagement by finding new customers that can drive your brand to new heights

– Master the various aspects of Facebook marketing, such as Sales Funnel, Awareness, Retargeting, Conversions, etc.

– Be able to implement Facebook Pixel and advanced tracking strategies while using advanced features available in the Facebook business manager

 

Duration: 11-12 hours

Rating: 4.4 out of 5

You can Sign up Here

 

Review: Course is good, but sometimes feels repeated and less engaging. Also, u will get a basic knowledge, not expert-level information. – Parbesh Maurya.

 

 

12. Social Media Marketing Courses (edX)

Individuals who want to learn the best practices and strategies for social media marketing for free, then this list of courses and classes is the best option for you. edX offers multiple social media marketing courses, all of which are designed by the top universities around the world, such as Boston University, UBC, Curtin, and many others. Amongst the list, some of the courses that you can begin with include Strategic Social Media Marketing, Marketing Digital: Content & Community Manager, Online Marketing Strategies, Marketing Digital, etc. Another great thing about these courses is that all of them are reviewed and verified by professional instructors of edX, so there are no chances of fraud.

                                                 

Key USPs – 

– An extensive list of courses and tutorials that are designed to help you learn social media marketing tools and tactics for building your online marketing knowledge and advance your career

– Dive deeper into specific aspects and challenges of the social web, such as writing for social media, how you can socialize your brand with Facebook, Instagram, Twitter, YouTube, etc.

– Learn the ins-and-outs of social media optimization and build a stable career in social media services or run your own business successfully

– Earn a certificate of completion with every course after paying a little fee

 

Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here

 

 

13. Social Media Marketing Classes (Skillshare)

Skillshare is another great platform that can provide you with various digital media marketing classes and training material, all of which consist of valuable knowledge. What’s the best part about these courses is that all of them are created and reviewed some of the best instructors of Skillshare, who have years of experience in the digital marketing field. During the course, you will learn how to build an official channel that’s worth the follow, how to create an Instagram account that people actually follow and care about, how to become an Instagram influencer, and much more. Also, some of the classes are integrated with a certification program, which you will receive after finishing the course. Have a look at the Best Growth Hacking Courses compiled by us.

 

Key USPs – 

– Cover and learn the essential aspects of social media marketing, such as running Facebook campaigns, Handling Instagram accounts, advertising on YouTube, and many more

– Learn how to craft your social media presence, create a cohesive Instagram Feed, and become an Instagram influencer with authentic content and strategy

– Know about various effective social media strategies that are used by multiple marketers for running successful ad campaigns

– Know the tactics of using YouTube to run your channel effectively and earn by uploading creative and entertaining videos

 

Duration: Self-paced

Rating: 4.5 out of 5

You can Sign up Here

 

So these were our findings on the subject of 21 Best Social Media Marketing & Advertising Training Courses, which are specifically meant to help you in paid campaigns to drive targeted traffic and increase sales.