6 Best Sports Marketing Courses [2021 OCTOBER][UPDATED]

Best sports marketing course tutorial class certification training online

After conducting in-depth research, our team of global experts compiled this list of Best Six Sports Marketing Courses, Classes, Tutorials, Training, and Certification programs available online for 2021. This list includes both paid and free courses to help sports enthusiasts and marketers in learning sports marketing and current trends in the sports industry along with athlete management. Also, it is ideal for beginners, intermediates, as well as experts.


6 Best Sports Marketing Courses [2021 OCTOBER]

1. Sports Marketing (Coursera)

Marketing has evolved over the years, and this has led to several niche areas in which people interested in media and communication can advance their careers. One such domain is Sports Marketing. Northwestern University offers a special Sports Marketing course on the online platform Coursera to help you learn at your pace. The course covers all the aspects of sports, from holding press conferences to getting sponsorship and managing social media presence of players. You will develop the soft skills required to communicate with media and fans to streamline the workflow of sports events and assert the reputation of sports organizations.


Key USPs –

– Analyze brands that work in collaboration with Sports and seal the deals for Paid Partnerships

– Negotiate for sponsorship for individual organizations or sports events

– Maintain an active social media presence of sports players

– Develop a balanced relationship with the fanbase of sports

– Analyze and devise methods for dynamic ticket pricing for sports events


Duration: 6 Weeks

Rating: 4.8 out of 5

You can Sign up Here


Review: I really like how I can manage my time to study on my own pace. Also, the video lessons are informative and interesting. The use of quizzes and assignments checks how well I follow up with the lesson. – SP



2. Sport Sponsorship. Let them Play (Coursera)

If you are someone who has a knack for negotiations and is keen on sports, this course on Sports Sponsorship is the right fit for you. The Universitat Autònoma de Barcelona has curated this course in association with the Johan Cruyff Institute. There is no prerequisite for taking this course; if you are a sports enthusiast, you can sign up and develop a career in sports marketing. The curriculum covers different aspects of MOOC and how it operates. You will learn about how sponsorships work and who the stakeholders are for it. After completing all the course modules, you will be able to draft a proposal for Sports Sponsorship for Cruyff Court Tournament.


Key USPs –

– Learn the tactics of getting sponsorships and master your negotiation skills

– Connect with influential people related to sports for developing  your network

– Understand the techniques for drafting sports sponsorship proposals

– Plan and get sponsorship for organizing sports events

– Draft sports sponsorship activation proposal to submit for Cruyff Court Tournament


Duration: 5 Weeks

Rating: 4.4 out of 5

You can Sign up Here


Review: This course has enabled me to gain knowledge about Sports Sponsorships. It is a very good introductory course for those who are looking to gain knowledge about the subject at the initial stage. – RC



3. Becoming a Sports Agent (Coursera)

Becoming a Sports Agent is nothing short of a Herculean task. But with the experts who have designed this course on Coursera and with the help of guest lecturers and virtual walkthroughs, anyone with interest in sports can prepare themselves to be a Sports Agent. You will pass through the four different stages of managing Athletes and asserting their public image along with resolving crises that might occur during their career. The course will enable you to hone your people management skills, especially the high profile athletes whose career decisions might be impacted by the advice of sports agents.


Key USPs –

– Learn the duties and responsibilities of a sports agent

– Understand the bargaining agreements of the three leagues in the US

– Know how to manage athletes and finding the right agency to work with

– Methods to build and represent athletes along with their reputation in the media and among the fanbase

– Plans for securing the retirement of sports athletes through policies and investments


Duration: 28 Hours

Rating: 4.7 out of 5

You can Sign up Here

Review: I loved every minute of this course. I’ve learned a lot about what I really needed to chase this dream. I love sports & I found what I was looking for. Thank you Coursera & CWR University. – TN



4. Sports Marketing & Media (Full Sail University)

Full Sail University has designed this 29-months Online Program that offers a Bachelor of Science in Sports Marketing and Media. Those who enroll for the course will learn the tactics of content creation and marketing from a sports perspective. The course will also explain the evolution of sports marketing and journalism and how students can generate buzz in the digital world. You will understand the business model for sports and how to use mobile technologies in creating and distributing content for consumption by the mass. After successful competition of the course, you will be able to draft and create strategic sports proposals for sports sponsorship, events, media coverage, and the likes.


Key USPs –

– Understand and devise social media marketing strategies for brand visibility

– Methods for strategic planning to create and distribute media coverage regarding sports

– Plan for revenue generation through brand collaborations

– Develop and foster relations with stakeholders for generating sports revenue and sponsorships

– Organize and promote sports events and athletes


Duration: 29 Months

Rating: 4.3 out of 5

You can Sign up Here



5. Course in Sports Marketing Online (Johan Cruyff Institute)

You can convert your hobby in sports to a full-time profession by enrolling for the Sports Marketing course online offered by the Johan Cruyff Institute. The course is highly suitable for retired athletes who want to continue their ties with the sports and for professionals in marketing with interest in sports. The course will help you understand the nitty-gritty of sports marketing, including tools and technologies that can be used to analyze the current sports market. You will also be learning how to craft strategies for doing social media marketing to promote brand awareness.


Key USPs –

– Understand and implement technological tools for market research in sports

– Get a personal tutor who will help in designing a customized learning method

Learn digital marketing tools and its use in surveying the current sports market scenario

– Check your progress with regular assessments to apply theories learned


Duration: 10 Weeks

Rating: 4.3 out of 5

You can Sign up Here



6. Sports Industry Management Online Courses (Georgetown University)

Georgetown University offers this Master’s in Sports Industry Management to help graduate students in getting acquainted with the current business trends in the sports industry. Those who want to advance in marketing with interest in sports can check this 30 hours master course that can be taken online. You have to take six compulsory subjects and four elective subjects to complete the credit score. Once you are through the course, you will have the knowledge of strategic planning in the sports industry along with the ethics and business rules that govern it. You will also learn project management along with social media marketing to follow the current marketing norms.


Key USPs –

– Learn about the sports industry ethics and leadership in sports

– Understand how sports business finance operates

– Work and implement learned concepts in the Capstone project

– Learn how to brand sports events and get sponsors

– Understand the business revenue model in the sports industry

– Gain insights in sports laws and contracts


Duration: 30 Credit Hours

Rating: 4.3 out of 5

You can Sign up Here


So, these were the 6 Best Sports Marketing Courses, Classes, Tutorials, Training, and Certification programs available online for 2021. Hope you found what you were looking for. Wish you Happy Learning!