10 Best Customer Success Courses [2021 SEPTEMBER] [UPDATED]

Customer satisfaction is the key to running a business successfully. And for that, you need to have a thorough understanding of customer value and their journey. If you also want to learn to enhance your customer experience, we can help you. At DigitalDefynd, we have gathered a list of some of the Best Customer Success Courses, Classes, Tutorials, Training, and Specialization programs available online. Moreover, the classes are ideal for learners, intermediates, and expert individuals.

10 Best Customer Success Courses [2021 SEPTEMBER] [UPDATED]

1. Customer Loyalty: A Strategic Approach (Kellogg School of Management)

This strategic curriculum is organized to introduce you to various effective strategies and frameworks used to maximize customer loyalty at your company. It is specifically designed for general managers, loyalty managers, growth hackers, and customer experience managers. Taking this syllabus will teach you how to improve customer retention and grow customer value while expanding your existing loyalty marketing. You’ll get to explore new ways to utilize customer data while gaining valuable insights from top brands. The curriculum includes high-quality video lectures, quizzes, practical assignments, and hands-on exercises to expand your existing knowledge. Upon finishing the course, you’ll be well-equipped with all aspects of customer loyalty. Have a look at our compilation of Best Customer Loyalty Courses.


Key USPs – 

– Learn to apply practical methods and models to customer value, grow its value, and target customers individually, and acquire customers individually

– Learn to identify the targeted customers for the greatest value via customer loyalty with the help of a practical strategic framework

– Cover multiple learning modules with a focus on customer differentiation, customer relationships, personalization, loyalty business case, and designing a loyalty program

– Be able to extend your customer loyalty programs beyond your company by leveraging partnerships and alliances


Duration: 6 weeks, 4-6 hours/week

Rating: 4.8 out of 5

You can Sign up Here



2. The Customer Success Training (Success Coaching)

Success Coaching is a specialized e-learning platform that focuses on expanding customer success knowledge with practical learning programs. Joining this exploratory platform will enable you to learn proven techniques that can reduce churn, improve user adoption, and drive more renewals. It offers three types of training for you, including live virtual training Bootcamp, online customer success training, and 12-week certification programs. Completing any of these training programs will provide you with in-demand skills from experts with real-world experience in customer success. Moreover, you’ll get to learn from real-world applications, hands-on projects, and case studies from top brands.


Key USPs – 

– A comprehensive, competency-based training program that covers all the aspects of the customer lifecycle while teaching you to conduct various activities effectively

– Learn to determine your knowledge gaps and strengths with the skill assessments created by industry experts

– Work through interactive exercises and tools that are forged from experience to allow you to practice your skills

– Track your learning activity, demonstrate training value, and remove obstacles to certification progress with a full reporting suite

– Reward yourself with industry-recognized and accredited credentials focused on customer success manager


Duration: Variable

Rating: 4.6 out of 5

You can Sign up Here



3. Customer Success | How to Understand your Customers (Udemy)

This practical course will equip you with all the necessary knowledge to understand the aspects of customer success for your business. In this course, you’ll learn how to deliver expected outcomes that your company needs to in today’s marketplace by listening to your customers like never before. You’ll learn some critical aspects of the customer’s journey, such as the four spinning plates of business, customer engagement pyramid, and more. The course is prepared by Chuck Wall, an entrepreneur, advisor, author, and motivational speaker. He has organized the curriculum in a step-by-step manner to help you learn everything in detail. Upon completing the course, you’ll be rewarded with a badge of achievement to enhance your resume. Check out our curation of Best Customer Analytics Courses.


Key USPs – 

– Learn how to get better insights about your customers by understanding their purchase history, decision-making, and customer journey

– Learn to close the growing experience gap between your company and your customers while understanding what customer insight is

– Know about the difference between Big Data and Big Insight to improve your customer research and engagement

– Work through four critical case studies above top companies, including Netflix, Andre Rieu, Sherwin Williams, and Chateauform, to expand your knowledge 


Duration: 49 mins

Rating: 4.5 out of 5

You can Sign up Here


Review: The course was a good match. The reason behind choosing it is because I deal with customers on a daily basis therefore I need to know/learn about their expectations to better serve them. – Atlasaone Setlhoka



4. Customer Success | How to Actively Engage your Customers (Udemy)

To attract customers and sell your products/services, it is crucial to engage with them effectively. This course is focused on teaching how you can engage with your customers with new and practical ways to convince them. Learning this course will introduce you to the customer engagement value chain, how it can drive profitable business growth and the seven walls that can separate you from your customers. The course is produced by Chuck Wall, the founder of MarketPower Group and author of various books. During the learning sessions, the instructor will share his personal experience of dealing with customers. Once you complete the course with the given project, you’ll receive a digital certificate to showcase your skills. 


Key USPs – 

– A practical course designed to help you understand the pain points of a customer and how you can ease those points with effective engagement

– Understand how the world’s largest consumer product company started listening to their customers in a new way for better engagement

– Know about top tier companies like Cleveland Clinic, Westing Hotels, and Mercedes-Benz uses practical approaches to gain customer’s trust

– Dive deeper into the concepts of customer insights to learn about their journey and decision-making process


Duration: 2 hours

Rating: 4.5 out of 5

You can Sign up Here


Review: The content was great, however volume significantly louder in sections 1 and 12. The rest of the slides are very quiet and almost mono-toned which created engagement issues from me. – Tuan Le



5. Customer Success Manager (Udemy)

If you’re willing to become a professional customer success manager by understanding the fundamental principles of customer success, this course from Udemy is an excellent choice. This course will provide you a better understanding of your job as a customer success manager. You’ll gain some essential tips to engage with your customers, what customer success is to your company, how you can add value to your organization, and more. The course is prepared by Gustavo Escobar Henriquez in collaboration with Digital Life Academy. The instructor will stay in touch with your throughout the classes to help you gain a better perspective of the customer success manager role.


Key USPs – 

– A complete course that provides a thorough understanding of the customer success manager role for any organization

– Introduce yourself to creating customer engagement, the basics of customer success, and the keys to becoming a successful CSM

– Understand and map the entire process of the customer journey from sign-up to become a brand ambassador

– Be able to launch your customer success manager career by learning lessons and tactics to engage and communicate with your customers

– Get a 30-days money-back guarantee if you don’t find the course useful


Duration: 1-2 hours

Rating: 4.2 out of 5

You can Sign up Here


Review: Broad range of content as useful for strategic planning and thinking as much as it is for the career builder. – Dave Ashton



6. Customer Success | How to Exceed your Customers Expectations (Udemy)

If you’re interested in learning the topics like marketing, sales, marketing research, customer service, and strategy, this course is for you. Taking this course will help you better understand today’s changing and demanding customers while offering a broad overview of the customer relationship. With this practical course, you’ll learn about key concepts, frameworks used to meet and exceed your customer’s expectations. This curriculum is also prepared by Chuck Wall, who advises leading companies to succeed through winning strategy, modern marketing, and better branding. The instructor will share his personal experience throughout the classes to help you better understand customer success.


Key USPs – 

– A hyperactive course designed to help you gain a competitive advantage over your customers to attain maximum success

– Learn how the value universe affects every customer on their journey from expectations to loyalty

– Understand how people make their purchasing decisions for their actual needs while learning customer purchasing journey

– Know how brands like Hyundai motors used customer insights to create an entirely new vehicle, and Costco delivers extreme value to millions of customers

– Earn a badge of completion on finishing the classes with given case studies and hands-on exercises


Duration: 1 hour

Rating: 4.6 out of 5

You can Sign up Here


Review: Very educative and gives an insight into how important it is to listen attentively to customers in order to understand their various needs at all times , which will give us the opportunity to improve on our services and products. – Abdul Razzaq Ismail


7. Customer Success | How to Put Your Customers First (Udemy)

For a business to succeed organically, it’s crucial to keep the customer first. This course focuses on teaching you how to keep your customer first while laying the key points to make them potential buyers. You’ll gain a solid understanding of the key elements to putting customers first, including the upside-down org chart, the actual brand gap between companies and customers, the five C’s on the path to trust, and more. The curriculum is organized by Chuck Wall, who will help you cover multiple concepts of customer success, such as customers want simplicity, customers wish to their stories, etc. After finishing the course, a certificate of completion will be shared with you to showcase your skills. 


Key USPs – 

– Learn and understand the customer journey about making a purchasing decision to put them first

– Equip yourself with the principles and frameworks to confront the new market reality that customers are facing right now

– Learn why it is crucial to reframe your issues with your customers and why making things simple is a critical strategy

– Know about the three questions that form the customer experience triangle and three simple rules to adopt to show customers they are first


Duration: 1 hour

Rating: 4.6 out of 5

You can Sign up Here


Review: Examples and stories are excellent and very moving. – Pramodhan



8. Customer Success Management Fundamentals (LinkedIn Learning)

This introductory can help you get up to speed with the fundamentals of customer success management. Created by a skilled professional of LinkedIn Learning, this course will help you understand the role of a CSM in any organization, why it is essential, and in what situations it can be applied. The course is prepared by PracticalCSM.com, a professional training and certification platform for the customer success profession. Joining these classes will equip you with all the knowledge required to become a professional customer success manager in your company. Moreover, it offers a certificate of completion on finishing the course with given case studies and practice exercises. Don’t forget to check our list of Best People Management Courses.


Key USPs – 

– A practical course available with traditional, classroom-based, and instructor-led training modules to help you learn with ease from your comfort

– Understand how customer success management plays a vital role in increasing a company’s sales revenue, profitability, and brand positioning

– Review the 14 tenets of customer success, which outlines the role of the CSM in ensuring customer success and its benefits for an organization

– Work your skills via various case studies available on the platform to help you gain a competitive advantage in CSM


Duration: Variable

Rating: 4.7 out of 5

You can Sign up Here



9. Certified Customer Success Management Professional (Practical CSM)

If you want to gain practical training experience in customer success management, this certified program can help you in your quest. This program will introduce you to the strategy and concepts required to set the scene and provide the context to gain practical experience in customer success management. Enrolling in this program will teach you what customer success actually means and why it matters in a business. The curriculum is prepared by skilled professionals who have trained multiple individuals in CSM and helped them attain a reputable position in the market. Upon finishing the course, you’ll also receive a digital certificate of completion to share with employers.


Key USPs – 

– Know what value does customer success provides to both the customers and CSM in an organization

– Learn how modern businesses function in the digital era, what CSM must know about business decision making, and how to work with senior leaders

– Gain the general skills and knowledge required by all customer success managers to attract and engage with customers efficiently

– Know about the benefits of using a framework together with an overview of the practical CSM framework

– Learn about consultative techniques to comprehend customer’s initiative and expectations


Duration: Variable

Rating: 4.5 out of 5

You can Sign up Here



10. Cisco Customer Success Manager (Cisco)

Cisco offers a professional training program on customer success management to validate your customer experience skills and help you drive business outcomes. The curriculum is prepared by industry professionals with a step-by-step approach to help you achieve all the skills required by a professional CSM. It delivers a solid framework and core skillset to help you deliver immediate value to your customer relationship. You’ll get to learn from hands-on quizzes and case studies from top-tier companies. Upon finishing the course, you’ll have a solid understanding of the fundamental concepts of customer success management. You may like to check our take on the Best Sales Executive Programs.


Key USPs – 

– A practical session designed to help you attain validating skills in customer success management with a focus on customer relationship

– Improve your ability to develop and integrate solutions, identify adoption barriers and how to remove them during customer engagement

– Learn to implement adoption frameworks and interpret customer usage data while leading customers to renewals

– Be able to cultivate new sales opportunities via the entire customer lifecycle by providing assurance and trust to your customers

– Prepare yourself from the comfort of your home with full access to the course content


Duration: Variable

Rating: 4.4 out of 5

You can Sign up Here


The above tutorials and classes are picked from top e-learning platforms and resources after thorough research. Taking these classes will provide you all the knowledge and skills to become a professional CSM.