9 Best Chief Marketing Officer(CMO) Programs [2021 JULY] [UPDATED]

Chief Marketing Officers are accountable for planning, designing, and executing marketing strategies that bring potential customers to their business. They need an excellent skill set to create content, manage campaigns, automate tasks, and determine customer journeys. If you want to become a professional CMO, we can help you. We have combined a list of some of the Best CMO Courses, Classes, Training, Tutorials, and Specialization programs available online. This list comprises all the necessary study material required to become a professional chief marketing officer. Besides, it is ideal for business managers, leaders, executive officers, and other individuals involved in digital marketing. 

 

8 Best Chief Marketing Officer(CMO) Courses & Programs [2021 JULY] [UPDATED]

1. Chief Marketing Officer Program (Columbia Business School)

This multi-modular program is organized for marketing professionals, business managers, and experienced marketers to help get familiarized themselves with the changing dynamics of the industry. Signing up for this curriculum will help you discover new strategies to strengthen customer relationships and take on a leadership position for attaining sustainable business growth. In this program, you’ll learn through practical core modules that will train you in multiple aspects of marketing, such as customer centricity, building successful brands, positioning yourself in the digital era, and much more. Moreover, you’ll get to learn from online elective courses that are designed to expand your knowledge in growth hacking, data-driven marketing, and digital strategies.

 

Key USPs –

– Explore the critical business concepts centered around innovation, disruption, and the application of data analytics to drive marketing strategies

– Discover the applications of original solutions and thinking patterns to generate new and valuable ideas about business strategies

– Learn to analyze data and implement a multichannel marketing plan for seamless customer experiences across digital and traditional touchpoints

– Receive alumni benefits from Columbia Business School on finishing the course successfully

– Get the opportunity to communicate with industry experts, guest speakers, and other participants to gain actionable insights

 

Duration: 9 months

Rating: 4.6 out of 5

You can Sign up Here

 

 

2. Professional Certificate in Digital Marketing (Kellogg School of Management)

To become a successful CMO, it’s crucial to have advanced knowledge of digital marketing. This professional certification program from Kellogg School of Management will provide you everything you need to learn digital marketing. Signing up for this pragmatic curriculum course will help you understand the basics of customer segmentation and automation while studying the concepts of behavioral marketing. It is ideally designed for traditional marketers and early-career professionals to build online marketing skills like content creation, automate tasks, optimize campaigns, etc. After ending the syllabus, you’ll be able to make advertising strategies on social media by planning, creating, and promoting compelling content for products or services. Have a look at our compilation of Best Digital Marketing Executive Education Programs.

 

Key USPs – 

– A pragmatic program designed with 20 learning modules to help you gain competitive knowledge of digital marketing

– Gain hands-on experience of essential digital marketing skills, such as SEM, social media, SEO, email marketing, and display ads

– Offers a broad impression of the digital marketing structure while enabling you to gain the most in-demand skills

– Engage yourself in career-focused webinars and assignments created to expand your digital marketing knowledge

– Learn through a capstone project that allows you to create an effective resume, LinkedIn profile and select the right career in digital marketing

 

Duration: 6 months, 15-20 hours/week

Rating: 4.5 out of 5

You can Sign up Here

 

 

3. Digital Marketing Strategies: Data, Automation, AI & Analytics (Kellogg School of Management)

Designed by skilled professors of Kellogg School of Management, this realistic program will allow you to learn how new technologies are transforming customer behavior and interrupted marketplaces for your business. Registering for this learning curriculum will help you Uncover new methodologies to gain customer insights and learn how to align data on customer passions and pain points with your product. You’ll learn to analyze examples of compelling brand storytelling, apply strategies for building brand stories, and best practices for scaling marketing initiatives. The classes are organized with a step-by-step process, graded assignments, quizzes, and practical assessments to help you improve your knowledge.

 

Key USPs – 

– A structured course to learn how top brands use AI, customer journey mapping, and automation to make better decisions

– Understand how to back your marketing strategies with data, scale by automation, and improved by analytics

– Determine the altering expectations of customers in the digital world while learning the five modern ways of marketing

– Gain a solid understanding of current marketing practices from an organizational point of view and how to drive innovation to your company

– Be able to use data-driven techniques to create targeting approaches with response-based segmentation and automated behavioral marketing

 

Duration: 2 months, 4-6 hours/week

Rating: 4.7 out of 5

You can Sign up Here

 

 

4. Advertising and Marketing Communication Strategy (Kellogg School of Management)

If you want to improve your advertising knowledge and strategies with digital techniques, this curriculum can help you. Registering for this prospectus will teach you how to improve your strategic approaches to make your company’s critical messages clearer via marketing, advertising, and communication. You’ll learn to maximize the impact of your communications by selecting and prioritizing target audiences while determining the best methods to segment customers. After concluding the given curriculum, you’ll be able to evaluate the effectiveness of your media plans and identify the key steps and best practices in ad production. Besides, you’ll earn a professional badge of achievement at the end of the program. Check out our curation of Best Kellogg Executive Education Courses.

 

Key USPs – 

– Learn to develop strategic, influential communications and the most eloquent strategic advertising objective to drive your business

– Understand why marketing campaigns should be backed by a solid, effective strategy linked to your business goals

– Learn to define customer insights while focusing on crucial consumer motivations and evaluating core consumer motivators

– Work with real-world case studies, graded assignments, and quizzes while communicating with your instructors

– Be able to create a positioning statement, use the reference frame appropriately, and comprehend points of difference

 

Duration: 8 weeks, 4-6 hours/week

Rating: 4.8 out of 5

You can Sign up Here

 

 

5. Chief Marketing Officer Program (Northwestern University)

Created in association with Kellogg School of Management, this applied learning program is ideally designed to help you increase your potential to become a successful CMO. This program will be delivered via online classes in 6-days intervals while covering four learning modules, including Leading a customer-focused enterprise, Marketing innovation, Effective C-Suite relationships, and Self-development. During the lessons, you’ll learn directly from the instructors to interact with them to discuss your problems. The program also includes various recorded lectures, study material, quizzes, and real-world projects to help you gain a better understanding of the CMO role. Once you complete the curriculum with the given assignments, you’ll receive a badge of achievement. 

 

Key USPs – 

– A influential program prepared by industry experts to help you gain knowledge of online marketing to become a successful CMO

– Understand how marketing leaders can thrive amidst Tectonic shifts in customer expectations and plan strategies accordingly 

– Learn to build your brand by knowing about SAP Brand strategy from employees’ stories

– Connect with peer leaders, participants, and industry experts to gain a broad overview of business marketing in the changing world

– Study from the coziness of your home with two learning options and flexible schedules

 

Duration: 6 days

Rating: 4.6 out of 5

You can Sign up Here

 

 

6. The Emerging CMO: Strategic Marketing Leadership (Stanford Business School)

If you want to learn and understand the role of a CMO from experienced tutors, this program is a great option. Build-in association with Stanford Business School, this comprehensive curriculum will enable you to transform marketing in your organization with strategic frameworks, persuasive communication, and customer-centric innovation. It is ideally designed for senior-level marketers and newly appointed CMOs to help them gain skills, confidence, and insights to lead a more customer-centric and competitive organization. During the learning sessions, you’ll get to interact and engage with the faculty members via real-time lectures and Q&A sessions. Moreover, you’ll be able to build a strong network of peers to share ideas and experiences.

 

Key USPs – 

– Learn to foster strategic marketing management frameworks to drive your company’s growth and empower a customer-centric culture

– Know how customer behavior and storytelling can influence and improve your marketing and communications efforts to build a strong portfolio

– Improve your communication and leadership skills to acquire a reputable position at the C-suite level and across the organization

– Be able to apply new insights and frameworks to real-world marketing challenges by learning from Silicon Valley innovation, companies, and ideas

 

Duration: 6 days

Rating: 4.7 out of 5

You can Sign up Here

 

 

7. Digital Marketing (Columbia Business School) 

This effective curriculum from Columbia Business School offers a broad understanding of the new marketing hypothesis to transform your business. Joining this applicable prospectus will teach you about the explosion of new digital tools, social media channels, and the growing power of connected customers. It is organized with a step-by-step architecture to guide you through planning, implementation, and measuring the effectiveness of digital strategies required for today’s customers. Moreover, you’ll be able to fortify your concepts with live Q&A, video lectures, teaching sessions, discussion panels, and real-world applications. In the end, you’ll get to work with real-world projects where you can apply your learned knowledge. 

 

Key USPs – 

– A perfect curriculum included with more than 10 learning modules to help you gain knowledge of the dynamic connection between consumers and businesses

– Learn the key principles of digital advertising, such as completing a search market simulation with digital channels, personalization, etc.

– Understand the reasons behind brand failures like deception and thoughtful participation while understanding the effect of digital technologies

– Determine how digital technologies make an impact on customer’s behavior while understanding the importance of decision-making

– Learn to apply personalization values, targeting, and optimization to form a digital marketing campaign

 

Duration: 3 months, 2-4 hours/week

Rating: 4.9 out of 5

You can Sign up Here

 

Review: It was excellent. It was a 10-week course, lots of interaction with the other students, presenters, faculty and contributors and interesting case studies and company profiles. – David Schneider

 

 

8. B2B Marketing Strategy (Columbia Business School) 

Specifically designed for mid to senior-level marketing managers, this pragmatic course will help you learn all about B2B marketing strategy grow your business. Enrolling in this prospectus will teach you how to classify your decision-makers, target them, and utilize the decision-making funnel to develop customer loyalty. The course is prepared by experienced tutors of Columbia Business School, who will teach you how to identify the B2B vs. B2C marketing process while understanding the perceptual maps to position your brand and learn how size, scale, scope, and cooperation impact. Furthermore, you’ll get access to bite-sized learning, various case studies, and real-world applications for the practical implementation of your skills. You may also want to take a look at Best B2B Marketing Courses.

 

Key USPs – 

– A practical brochure designed to help you understand your value proposition, making business decisions, and create value in a business-direct environment

– Gain a practical understanding of how to achieve a competitive advantage with real marketing, pricing, sales force, and social media tools

– Get access to the marketing tools and frameworks that can improve your efficiency of B2B marketing efforts to increase revenue and profitability

– Work with hands-on assignments and practical applications to put your learned theory into practice and design an effective strategy to market your brand

 

Duration: 6 weeks, 4-6 hours/week

Rating: 4.5 out of 5

You can Sign up Here

 

 

9. Marketing Innovation (MIT Executive Education)

Designed to help you learn how to bring your product or service to the market effectively, this executive program will provide everything you need to know about marketing as a CMO. In this experimental paradigm, you’ll get a thorough review of fundamental marketing concepts while understanding how they relate to innovations and products. The curriculum is organized by skilled professionals of MIT Executive Education in a step-by-step approach to help you cover everything accordingly. During the video lectures, you’ll learn about the pros and cons of digital marketing while exploring how to leverage new digital techniques for optimizing marketing outcomes.

 

Key USPs – 

– Ideally designed for marketing executives to help them understand digital practices and the progression of advertising as a data-driven approach

– Learn to influence marketing research and concepts to better influence the outcomes of new products and innovations

– Learn how to attract customers via marketing with practical design and management of distribution channels and pricing architectures

– Understand a common language at the end of the curriculum that can be used to interact with the consumer more effectively

– Prepare from your convenience and earn a digital certificate on completion

 

Duration: 2 days, 8-9 hours/day

Rating: 4.8 out of 5

You can Sign up Here

 

Review: Marketing simulation exercise was the key of this course. It’s just so useful to get an eagle eye view on how the company leadership has to make decisions considering the effect of each component. – Ankit S.

 

The above programs are gathered after thorough research by our global leaders to provide you the best learning experience. Completing any of these programs will give a comprehensive understanding of the CMO role. Enroll today to avail the best deals on each program.